Political spectacularization is a broad global phenomenon challenging contemporary digital politi... more Political spectacularization is a broad global phenomenon challenging contemporary digital political communication under new features that define interactive digital narratives. In this sense, the use of politainment formulas in digital contexts to reconnect the electorate with political leaders and institutions through a more direct and interactive communication deserves further understanding of its implications on the devaluation of political information and the loss of democratic quality. This thematic issue sheds some light on how the spectacularization of political communication, which increasingly takes place in online contexts, affects and is affected by these processes, where entertainment is crucial to engage citizens. In this editorial, we provide a short overview of how research on politainment has started to shift its attention away from traditional media toward the wide array of lenses of politainment among digital platforms. The articles in this thematic issue reflect ...
Th is article empirically measures the role of "contextual intelligence" (Nye, 2008) to... more Th is article empirically measures the role of "contextual intelligence" (Nye, 2008) to evaluate eff ective political leadership based on intuitive factors dealing with political situations over time. Th is study includes a case study that analyzes the importance of the use of contextual intelli- gence related to the leadership of the president of the Murcia region (Spain), Ramon Luis Valcarcel, one of the most popular presidents who served as a Spanish regional leader for the longest amount of time. Data were gathered from three representative surveys conducted in three consecutive regional election campaigns (2003, 2007, 2011) to measure the extent to which Valcarcel's leadership public perceptions were associated with his strategic link to specifi c issues and attributes. Results showed correlations between his public image and perceptions about public prioritized issues each time and attributes connected with citizen expectations demonstrating the eff ectiveness of...
La extension de las campanas electorales al ambito virtual es un tema abordado en cada vez mas es... more La extension de las campanas electorales al ambito virtual es un tema abordado en cada vez mas estudios que arrojan notables semejanzas y diferencias entre las experiencias pioneras y exitosas, basicamente de Estados Unidos, y otros paises. La adaptacion a las campanas electorales online de la reconocida personalizacion de la politica en medios tradicionales es el objeto de estudio de esta investigacion, que indaga las consecuencias reales del potencial alto nivel de personalizacion del mensaje que permite Facebook. Las redes sociales pueden superar la clasica personalizacion del candidato politico emisor, para personalizar tambien a su publico destinatario, permitiendo disenar mensajes adaptados a cada colectivo y situacion concreta. Para ello se analizaron estadisticamente todos los mensajes colgados en Facebook por las seis principales formaciones politicas (PP, PSOE, IU, UPyD, C’s y Podemos) durante dos semanas preelectorales. Se detecto que los partidos politicos espanoles personalizaron en contadas ocasiones sus mensajes en Facebook en alguno de los dos sentidos estudiados (emisor y audiencias). Las mino- ritarias muestras de mensajes personalizados sirvieron, de modo significativo, para tratar de movilizar hacia la accion electoral a sus seguidores.
The research about the concept of influence on Twitter is still underdeveloped. This work is a th... more The research about the concept of influence on Twitter is still underdeveloped. This work is a theoretical and empirical approach on how politicians are engaging with citizens and/or journalists, and how these social conversations are framed under specific topics and users. The idea of new influentials on political communication in the new media ecosystem, as some studies found (Dang-Xuan et al, 2013), can offer empirical pursuit of the suggested ‘two-step flow model’ as applied to the agenda-setting process (Weimann et al., 2007) in the case of the microblogging for campaigning online. Following the recent research about how politicians try to reach their potential audience (Vaccari and Valeriani, 2013; 2013a), this paper analyses the social conversations on Twitter driven by politicians, the main topics in these political conversations and the kind of flows of communication (direct or indirect) between politicians, journalists and citizens. This research explores the differences a...
Información del artículo La comunicación en las organizaciones políticas: la estrategia permanent... more Información del artículo La comunicación en las organizaciones políticas: la estrategia permanente en el mercado de la visibilidad de los poderes públicos.
Page 1. 1 II Congreso AE-IC Comunicación y desarrollo en la era digital Málaga, 3-5 de febrero de... more Page 1. 1 II Congreso AE-IC Comunicación y desarrollo en la era digital Málaga, 3-5 de febrero de 2010 Leonarda García Jiménez1 Leonardagj@hotmail.com Departamento de Comunicación Universidad de Colorado (EE.UU.) ...
... and Society TERRORISM AS A COMMUNICATIVE ACTION: A PROPOSAL FOR THE STUDY OF GOVERNMENT RESPO... more ... and Society TERRORISM AS A COMMUNICATIVE ACTION: A PROPOSAL FOR THE STUDY OF GOVERNMENT RESPONSE Cristina Zurutuza San ... As Manuel Martín Algarra and Esteban-López Escobar explain, Burkeian perspective consists of setting the action 'on stage ...
... Teoría de los Lenguajes y Ciencias de la Comunicación de la Universi-dad de Valencia María de... more ... Teoría de los Lenguajes y Ciencias de la Comunicación de la Universi-dad de Valencia María de los Ángeles Martínez Investigación Consejo Audiovisual de Andalucía Gemma Mateos Vera Profesional INFO TV (La Opinión) Félix Ortega Mohedano Educación Departamento ...
In the context of “pop politics” and “politainment,” the irruption of TikTok has changed the land... more In the context of “pop politics” and “politainment,” the irruption of TikTok has changed the landscape of social media and become the fastest-growing application among young people. Based on the peculiarities of the social platform’s affordances and the political personalization approach, we explore the differences between political parties and political leaders in terms of digital persuasion on TikTok in Spain and Poland. This work contributes to the scarce knowledge about the strategic use of TikTok for political purposes. It also attempts to fill the gap in the comparative research into the practical uses of TikTok in different political contexts. The study explores the three classical persuasion appeals—pathos, ethos, and logos—based on a visual, quantitative analysis of N = 372 videos posted on the official TikTok profiles of the main political parties and leaders from January 1st to March 31st, 2022. Differences were found in how political parties and political leaders used Ti...
Es una evidencia que las estrategias de comunicación política en nuestros días están centradas en... more Es una evidencia que las estrategias de comunicación política en nuestros días están centradas en la personificación de los mensajes de los partidos, convirtiéndose el candidato en la referencia prioritaria y casi única con la que asociar una determinada alternativa política. De este modo, el candidato acaba constituyéndose en el eje del discurso político, social y mediático a partir de los ingredientes diferenciadores y preferentes con los que caracteriza su imagen pública. Se trata de una imagen que se construye sobre la base de determinadas características o atributos, tanto de carácter emocional –aspectos que humanizan la figura del político- como de carácter cognitivo –aspectos que se centran en lo que se puede evaluar racionalmente la actuación y cualidades del político-. La presente investigación busca proponer una redefinición de las categorías de análisis de la imagen política utilizadas hasta ahora, en busca de aquellos atributos que no separen de manera tan radical estas ...
Political spectacularization is a broad global phenomenon challenging contemporary digital politi... more Political spectacularization is a broad global phenomenon challenging contemporary digital political communication under new features that define interactive digital narratives. In this sense, the use of politainment formulas in digital contexts to reconnect the electorate with political leaders and institutions through a more direct and interactive communication deserves further understanding of its implications on the devaluation of political information and the loss of democratic quality. This thematic issue sheds some light on how the spectacularization of political communication, which increasingly takes place in online contexts, affects and is affected by these processes, where entertainment is crucial to engage citizens. In this editorial, we provide a short overview of how research on politainment has started to shift its attention away from traditional media toward the wide array of lenses of politainment among digital platforms. The articles in this thematic issue reflect ...
Th is article empirically measures the role of "contextual intelligence" (Nye, 2008) to... more Th is article empirically measures the role of "contextual intelligence" (Nye, 2008) to evaluate eff ective political leadership based on intuitive factors dealing with political situations over time. Th is study includes a case study that analyzes the importance of the use of contextual intelli- gence related to the leadership of the president of the Murcia region (Spain), Ramon Luis Valcarcel, one of the most popular presidents who served as a Spanish regional leader for the longest amount of time. Data were gathered from three representative surveys conducted in three consecutive regional election campaigns (2003, 2007, 2011) to measure the extent to which Valcarcel's leadership public perceptions were associated with his strategic link to specifi c issues and attributes. Results showed correlations between his public image and perceptions about public prioritized issues each time and attributes connected with citizen expectations demonstrating the eff ectiveness of...
La extension de las campanas electorales al ambito virtual es un tema abordado en cada vez mas es... more La extension de las campanas electorales al ambito virtual es un tema abordado en cada vez mas estudios que arrojan notables semejanzas y diferencias entre las experiencias pioneras y exitosas, basicamente de Estados Unidos, y otros paises. La adaptacion a las campanas electorales online de la reconocida personalizacion de la politica en medios tradicionales es el objeto de estudio de esta investigacion, que indaga las consecuencias reales del potencial alto nivel de personalizacion del mensaje que permite Facebook. Las redes sociales pueden superar la clasica personalizacion del candidato politico emisor, para personalizar tambien a su publico destinatario, permitiendo disenar mensajes adaptados a cada colectivo y situacion concreta. Para ello se analizaron estadisticamente todos los mensajes colgados en Facebook por las seis principales formaciones politicas (PP, PSOE, IU, UPyD, C’s y Podemos) durante dos semanas preelectorales. Se detecto que los partidos politicos espanoles personalizaron en contadas ocasiones sus mensajes en Facebook en alguno de los dos sentidos estudiados (emisor y audiencias). Las mino- ritarias muestras de mensajes personalizados sirvieron, de modo significativo, para tratar de movilizar hacia la accion electoral a sus seguidores.
The research about the concept of influence on Twitter is still underdeveloped. This work is a th... more The research about the concept of influence on Twitter is still underdeveloped. This work is a theoretical and empirical approach on how politicians are engaging with citizens and/or journalists, and how these social conversations are framed under specific topics and users. The idea of new influentials on political communication in the new media ecosystem, as some studies found (Dang-Xuan et al, 2013), can offer empirical pursuit of the suggested ‘two-step flow model’ as applied to the agenda-setting process (Weimann et al., 2007) in the case of the microblogging for campaigning online. Following the recent research about how politicians try to reach their potential audience (Vaccari and Valeriani, 2013; 2013a), this paper analyses the social conversations on Twitter driven by politicians, the main topics in these political conversations and the kind of flows of communication (direct or indirect) between politicians, journalists and citizens. This research explores the differences a...
Información del artículo La comunicación en las organizaciones políticas: la estrategia permanent... more Información del artículo La comunicación en las organizaciones políticas: la estrategia permanente en el mercado de la visibilidad de los poderes públicos.
Page 1. 1 II Congreso AE-IC Comunicación y desarrollo en la era digital Málaga, 3-5 de febrero de... more Page 1. 1 II Congreso AE-IC Comunicación y desarrollo en la era digital Málaga, 3-5 de febrero de 2010 Leonarda García Jiménez1 Leonardagj@hotmail.com Departamento de Comunicación Universidad de Colorado (EE.UU.) ...
... and Society TERRORISM AS A COMMUNICATIVE ACTION: A PROPOSAL FOR THE STUDY OF GOVERNMENT RESPO... more ... and Society TERRORISM AS A COMMUNICATIVE ACTION: A PROPOSAL FOR THE STUDY OF GOVERNMENT RESPONSE Cristina Zurutuza San ... As Manuel Martín Algarra and Esteban-López Escobar explain, Burkeian perspective consists of setting the action 'on stage ...
... Teoría de los Lenguajes y Ciencias de la Comunicación de la Universi-dad de Valencia María de... more ... Teoría de los Lenguajes y Ciencias de la Comunicación de la Universi-dad de Valencia María de los Ángeles Martínez Investigación Consejo Audiovisual de Andalucía Gemma Mateos Vera Profesional INFO TV (La Opinión) Félix Ortega Mohedano Educación Departamento ...
In the context of “pop politics” and “politainment,” the irruption of TikTok has changed the land... more In the context of “pop politics” and “politainment,” the irruption of TikTok has changed the landscape of social media and become the fastest-growing application among young people. Based on the peculiarities of the social platform’s affordances and the political personalization approach, we explore the differences between political parties and political leaders in terms of digital persuasion on TikTok in Spain and Poland. This work contributes to the scarce knowledge about the strategic use of TikTok for political purposes. It also attempts to fill the gap in the comparative research into the practical uses of TikTok in different political contexts. The study explores the three classical persuasion appeals—pathos, ethos, and logos—based on a visual, quantitative analysis of N = 372 videos posted on the official TikTok profiles of the main political parties and leaders from January 1st to March 31st, 2022. Differences were found in how political parties and political leaders used Ti...
Es una evidencia que las estrategias de comunicación política en nuestros días están centradas en... more Es una evidencia que las estrategias de comunicación política en nuestros días están centradas en la personificación de los mensajes de los partidos, convirtiéndose el candidato en la referencia prioritaria y casi única con la que asociar una determinada alternativa política. De este modo, el candidato acaba constituyéndose en el eje del discurso político, social y mediático a partir de los ingredientes diferenciadores y preferentes con los que caracteriza su imagen pública. Se trata de una imagen que se construye sobre la base de determinadas características o atributos, tanto de carácter emocional –aspectos que humanizan la figura del político- como de carácter cognitivo –aspectos que se centran en lo que se puede evaluar racionalmente la actuación y cualidades del político-. La presente investigación busca proponer una redefinición de las categorías de análisis de la imagen política utilizadas hasta ahora, en busca de aquellos atributos que no separen de manera tan radical estas ...
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