Papers by Ritu Bhattacharyya
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Design Engineering, Oct 18, 2021
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Elementary Education Online, 2020
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Turkish Online Journal of Qualitative Inquiry, Jul 10, 2021
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International Journals of Marketing and Technology, 2012
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What do you call a consumer who wants to buy everything you have, doesn't care what it costs ... more What do you call a consumer who wants to buy everything you have, doesn't care what it costs and is less than five feet tall? A marketer's dream? Nope. You call them kids. -AdRelevance Intelligence Report, 2000 Children are becoming consumers at younger and younger ages, and a variety of influences and experiences shapes their consumer habits. Of particular interest and concern are factors that affect their foodand nutrition-related decisions and behavior. Many factors interplay to affect children's and teenage youths' consumer decision making skills and behavior that can directly influence their dietary choices and eating patterns. The family has been identified as one of the most influential environmental factors affecting foodand nutrition-related decisions and behavior, operating at the levels of parent modeling and parent-child interactions. Commercialism is broadly defined as the vehicle of communication that creates consumer awareness and induces the desire fo...
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The year on year statistics about buying on-line clearly indicates a positive trend both in terms... more The year on year statistics about buying on-line clearly indicates a positive trend both in terms of value and volume. The marketers are expected to look at the scenario with a new approach to understand the consumer need as it is a new medium. This paper attempts to estimate category of product purchased specifically through on-line mode. 'On-line' as a platform has provided a unique set of opportunities by making the market a seamless place eliminating the hurdle of geographic boundaries, at the same time the marketing solutions can not be uniform. Since demographic factors are universal they are generally used for predicting market opportunities. This paper attempts to designs a predictive modeling frame work by incorporating demographics, pre-exposure of products through social sites and motivating factors specifically active in on-line of shopping. The aim is to estimate type of product purchased by Indian customers on-line. The study also addresses if marketers can des...
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Skill sets are defined as "a single unit or combination of units which link to a license or ... more Skill sets are defined as "a single unit or combination of units which link to a license or regulatory requirement or defined industry needs" as per the Nation Quality Council-2006 Skill Development of the peoples is generally empowered by Governments of different country keeping in mind the present situation and the future needs and growth plans of the country. India is a vast country with the second largest population in the world. Women form 48.5% 1 of the total population of the country and thus form a very crucial link in the growth and development of a country. For being equal contributors in the growth of the country the women of the country need to get equal or better opportunities to education and skill development. The Government of India has several schemes for uplifting the status of women in India. Some of them being free education for girl child from grade I to grade XII, in order to ensure that they have the basic minimum education required to get a job. The...
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The challenge of developing nations is to provide education to all and it continues to be a strug... more The challenge of developing nations is to provide education to all and it continues to be a struggle especially in the rural areas. Globalization and technological change—have created a new global economy “powered by technology, fueled by information and driven by knowledge (Victoria L. Tinio 2003) In such a scenario schools cannot remain mere venues for the transmission of a prescribed set of information from teacher to student over a fixed period of time. Schools must promote “learning to learn, i.e., the acquisition of knowledge and skills that make possible continuous learning over the lifetime (Thornburg, David 2000) ICT integrated learning facilitates the shift from content centered curricula to competency based curricula and from teacher centered learning to student centered. The paper basically aims to view ICT in education from two perspectives, first: ICT integrated learning and its potential to actualize competency enhancing education, second: The role of ICT based educat...
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Asia Pacific Journal of Research in Business Management, 2011
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Context A Family-owned business is one that is owned and managed (that is controlled) by one or m... more Context A Family-owned business is one that is owned and managed (that is controlled) by one or more family members. Family-owned firms are – “organizations where two or more extended family members influence the directions of the business through the exercise of kinship ties, management roles, or ownership rights.” A family – owned business is any business in which a majority of the ownership or control lies within a family. It is also a complex, dual system consisting of the family and the business. Members involved in the business are part of a task system and also a part of a family system and these two systems may overlap. Family – owned businesses exist all over the world and some of the worlds oldest firms are familyowned eg. Kongo Gumi of Japan was founded in 578 AD and is currently managed by the 30 generation. Some of the largest wealth creators and businesses are family owned like Wal Mart. In India too, the highest generator and creator of wealth are family – owned busin...
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Journal of Hospitality Application Research, 2010
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Papers by Ritu Bhattacharyya