Sleaze of clear blue water? The evolution of corporate and pressure group representation at the m... more Sleaze of clear blue water? The evolution of corporate and pressure group representation at the major UK party conferences
The political marketing academic literature is largely an Anglo-Saxon one, with the main European... more The political marketing academic literature is largely an Anglo-Saxon one, with the main European contributions coming from Ireland and the UK. Comparatively little has been written explicitly about political marketing in Sweden. We offer a brief overview of the key characteristics of the Swedish political system, together with a commentary on the apparent use of political marketing in Sweden drawing upon concepts developed in the American and British literature. We present the results of a study of perceptions of political marketing in local elections in Norrkoping, a middle-sized Swedish town of 90,000. Firstly a series of structured interviews were carried out with the party leaders of the 5 largest parties and with the journalists who report local politics in the town. These included questions aimed at establishing their level of understanding of political marketing. Secondly, two focus groups were carried out with voters in the town, which included an exploration of their exper...
The Meat and Livestock Commission (MLC) was established under the 1967 Agriculture Act with the a... more The Meat and Livestock Commission (MLC) was established under the 1967 Agriculture Act with the aim of promoting greater efficiency in the livestock and livestock product industries of Great Britain whilst caring for the interests of the consumer (MLC, 1999: for more information access their website listed in the Reference section at the end of this case study). The MLC raises a statutory levy on animals slaughtered or exported in order to fund its activities. The levy is supplemented by commercial income from the livestock industry. ...
We outline the history of the UK Liberal Democratic Party (LibDem) and the context of the 2001 UK... more We outline the history of the UK Liberal Democratic Party (LibDem) and the context of the 2001 UK General Election and show how the strategy for the General Election campaign evolved within the party. The article traces the presentation of Charles Kennedy MP as the new leader of the Liberal Democrats, the allocation of campaign resources and key events impacting upon the campaign. Particular consideration is given to the branding aspects of the leader role and the interaction between the party and leader in establishing the public ...
The political marketing academic literature is largely an Anglo-Saxon one, with the main European... more The political marketing academic literature is largely an Anglo-Saxon one, with the main European contributions coming from Ireland and the UK. Comparatively little has been written explicitly about political marketing in Sweden. We offer a brief overview of the key characteristics of the Swedish political system, together with a commentary on the apparent use of political marketing in Sweden drawing upon concepts developed in the American and British literature. We present the results of a study of perceptions of political marketing in ...
Niccolo Machiavelli is used as a guide to some of the key issues facing modern government and app... more Niccolo Machiavelli is used as a guide to some of the key issues facing modern government and applies his insights into the effective management and development of civic society. Political Marketing, Good Governance, Lobbying, Ethics and Effective Communication with the Consumer is Developed. Introduction: Niccolo Machiavelli, Old Nick and Machiavellianism "Machiavellian a follower of the teachings of Niccolo Machiavelli (d.1527), of Florence, author of “Il Principe”, which advocates the principal that any political means, no matter how unscrupulous, are justifiable, which strengthen the central government of State.
The core objective of this chapter is to assess and review the development, evolution, and increa... more The core objective of this chapter is to assess and review the development, evolution, and increasing use of corporate political lobbying as a major strategic feature of business management practice in the United Kingdom. This chapter proposes a number of theoretical constructs for a fuller appreciation of political lobbying and public affairs work by the management discipline. This stimulated the development of a number of subsidiary and supportive objectives to underpin the inquiry and thrust of the study. This included an ...
The significance of politics and election for societies demands the integrated engagement of rese... more The significance of politics and election for societies demands the integrated engagement of researchers in politics and marketing. The natural diversity of political contexts, structures and processes complicates the process of theory development in political marketing, but continuous change in political marketplaces provides a rich ground for study. Recent considerations on the evolving dominant logic of marketing — a perspective that emphasizes intangible resources, the co-creation of value and sustainable relationships — resonate with the interests of political marketing scholars. The extension of marketing models to social and political contexts increases their contribution to societal welfare; directions for future work in the field are proposed.
Sleaze of clear blue water? The evolution of corporate and pressure group representation at the m... more Sleaze of clear blue water? The evolution of corporate and pressure group representation at the major UK party conferences
The political marketing academic literature is largely an Anglo-Saxon one, with the main European... more The political marketing academic literature is largely an Anglo-Saxon one, with the main European contributions coming from Ireland and the UK. Comparatively little has been written explicitly about political marketing in Sweden. We offer a brief overview of the key characteristics of the Swedish political system, together with a commentary on the apparent use of political marketing in Sweden drawing upon concepts developed in the American and British literature. We present the results of a study of perceptions of political marketing in local elections in Norrkoping, a middle-sized Swedish town of 90,000. Firstly a series of structured interviews were carried out with the party leaders of the 5 largest parties and with the journalists who report local politics in the town. These included questions aimed at establishing their level of understanding of political marketing. Secondly, two focus groups were carried out with voters in the town, which included an exploration of their exper...
The Meat and Livestock Commission (MLC) was established under the 1967 Agriculture Act with the a... more The Meat and Livestock Commission (MLC) was established under the 1967 Agriculture Act with the aim of promoting greater efficiency in the livestock and livestock product industries of Great Britain whilst caring for the interests of the consumer (MLC, 1999: for more information access their website listed in the Reference section at the end of this case study). The MLC raises a statutory levy on animals slaughtered or exported in order to fund its activities. The levy is supplemented by commercial income from the livestock industry. ...
We outline the history of the UK Liberal Democratic Party (LibDem) and the context of the 2001 UK... more We outline the history of the UK Liberal Democratic Party (LibDem) and the context of the 2001 UK General Election and show how the strategy for the General Election campaign evolved within the party. The article traces the presentation of Charles Kennedy MP as the new leader of the Liberal Democrats, the allocation of campaign resources and key events impacting upon the campaign. Particular consideration is given to the branding aspects of the leader role and the interaction between the party and leader in establishing the public ...
The political marketing academic literature is largely an Anglo-Saxon one, with the main European... more The political marketing academic literature is largely an Anglo-Saxon one, with the main European contributions coming from Ireland and the UK. Comparatively little has been written explicitly about political marketing in Sweden. We offer a brief overview of the key characteristics of the Swedish political system, together with a commentary on the apparent use of political marketing in Sweden drawing upon concepts developed in the American and British literature. We present the results of a study of perceptions of political marketing in ...
Niccolo Machiavelli is used as a guide to some of the key issues facing modern government and app... more Niccolo Machiavelli is used as a guide to some of the key issues facing modern government and applies his insights into the effective management and development of civic society. Political Marketing, Good Governance, Lobbying, Ethics and Effective Communication with the Consumer is Developed. Introduction: Niccolo Machiavelli, Old Nick and Machiavellianism "Machiavellian a follower of the teachings of Niccolo Machiavelli (d.1527), of Florence, author of “Il Principe”, which advocates the principal that any political means, no matter how unscrupulous, are justifiable, which strengthen the central government of State.
The core objective of this chapter is to assess and review the development, evolution, and increa... more The core objective of this chapter is to assess and review the development, evolution, and increasing use of corporate political lobbying as a major strategic feature of business management practice in the United Kingdom. This chapter proposes a number of theoretical constructs for a fuller appreciation of political lobbying and public affairs work by the management discipline. This stimulated the development of a number of subsidiary and supportive objectives to underpin the inquiry and thrust of the study. This included an ...
The significance of politics and election for societies demands the integrated engagement of rese... more The significance of politics and election for societies demands the integrated engagement of researchers in politics and marketing. The natural diversity of political contexts, structures and processes complicates the process of theory development in political marketing, but continuous change in political marketplaces provides a rich ground for study. Recent considerations on the evolving dominant logic of marketing — a perspective that emphasizes intangible resources, the co-creation of value and sustainable relationships — resonate with the interests of political marketing scholars. The extension of marketing models to social and political contexts increases their contribution to societal welfare; directions for future work in the field are proposed.
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