The project developed a directed/supported online case study for 33 internationally-dispersed, di... more The project developed a directed/supported online case study for 33 internationally-dispersed, distance learning MBA students using the Blackboard virtual learning environment (VLE). The activities included: Devising, designing and producing a case study classroom using Blackboard. Publication of a case study that could be used on the project. Development of student resources that could be used on the project. Implementation of a student application process. Co-ordination of associate tutors and Faculty. Monitoring of student diaries. Establishing evaluation system comprising depth interviews, course statistics, user statistics, questionnaire of user attitudes and observation of online behaviours. Development of an article to discuss the implications of the study.
This paper explores a neglected area of single identity and its consumption contexts. We consider... more This paper explores a neglected area of single identity and its consumption contexts. We consider how singleness is constructed as a reflexive project within the marketplace, which privileges the heteronormativity of coupledom. Phenomenological interviews were conducted with 10 British adults who reveal the alienation and empowering dimensions of 'being single'.
Http Dx Doi Org 10 1080 09652540600947870, Jun 13, 2007
... Labelling such Codes as 'slippery', she details how... more ... Labelling such Codes as 'slippery', she details how organisations such as Wal‐Mart, Disney andLevi's, who are ... Relationship Marketing: Dialogue and Networks in the E‐Commerce Era , Chichester: John Wiley. ... Supply Chain Management: An International Journal , 6(1): 3947 ...
... Labelling such Codes as 'slippery', she details how... more ... Labelling such Codes as 'slippery', she details how organisations such as Wal‐Mart, Disney andLevi's, who are ... Relationship Marketing: Dialogue and Networks in the E‐Commerce Era , Chichester: John Wiley. ... Supply Chain Management: An International Journal , 6(1): 3947 ...
This paper sets out to expand the parameters of the agri-food marketing research domain through a... more This paper sets out to expand the parameters of the agri-food marketing research domain through an empirical study of marketing management within the farm supply industry. Despite its size, and increasing scrutiny by government regulators, farm supplies remain poorly ...
... Firstly we acknowledge the general implications of the increasing use of managerial and speci... more ... Firstly we acknowledge the general implications of the increasing use of managerial and specifically marketing techniques in the ... 6 Interview with Client Services Director of Birmingham based advertising agency conducted by one the authors, 17/11 ... Babies Cost Less at Tesco ...
Whilst many have grown weary of the claims of relationship marketing (RM) to represent a fundamen... more Whilst many have grown weary of the claims of relationship marketing (RM) to represent a fundamental shift in marketing thought, critics remain focused upon its unfulfilled claims and, in particular, point to inconsistencies between theory and practice. Although these ...
... 10.1080/0267257X.2010.522196 Ross Brennan a , Lynne Eagle b , Nick Ellis c &a... more ... 10.1080/0267257X.2010.522196 Ross Brennan a , Lynne Eagle b , Nick Ellis c & Matthew Higgins c * pages 1165-1180. ... The early proponents of marketing thought followed this approach, and the influence of their training can be well demonstrated by Richard Theodore Ely. ...
... It provides imagery that is closer to the experience of everyday life. Indeed its objects of ... more ... It provides imagery that is closer to the experience of everyday life. Indeed its objects of study are raindrops, ferns and dripping taps (Steenburg, 1991: 466). There is an immediate aesthetic appeal. ... Page 10. 102 WARREN SMITH and MATTHEW HIGGINS ...
This article evaluates the ethical implications of the practice of cause-related marketing (CRM).... more This article evaluates the ethical implications of the practice of cause-related marketing (CRM). The authors note howCRMis consistent with a contemporary rhetoric that argues that consumers are displaying a developing interest in the social commitments of the corporate world. However, following the work of Zygmunt Bauman, the authors suggest that CRM actually threatens these sentiments. Of particular significance is its incorporation of a charitable act within an act of exchange that is mediated by marketing technique. This serves to prevent any encounter with Bauman’s “Other.” Instead, the pretense of engagement has to be preserved by increasingly vociferous avowals of concern. These become examples of the ecstatic, a seductive force that renders the extreme meaningless and amoral. Finally, the authors argue that the nature of ethical commitment produced by CRM cannot be divorced from the instrumental benefits that are generated.
Page 1. LEVINAS AND BUSINESS ETHICS Extract from Proposal for a special issue of Business Ethics:... more Page 1. LEVINAS AND BUSINESS ETHICS Extract from Proposal for a special issue of Business Ethics: A European Review Campbell Jones, University of Leicester Rationale In contemporary continental philosophy, there is ...
The project developed a directed/supported online case study for 33 internationally-dispersed, di... more The project developed a directed/supported online case study for 33 internationally-dispersed, distance learning MBA students using the Blackboard virtual learning environment (VLE). The activities included: Devising, designing and producing a case study classroom using Blackboard. Publication of a case study that could be used on the project. Development of student resources that could be used on the project. Implementation of a student application process. Co-ordination of associate tutors and Faculty. Monitoring of student diaries. Establishing evaluation system comprising depth interviews, course statistics, user statistics, questionnaire of user attitudes and observation of online behaviours. Development of an article to discuss the implications of the study.
This paper explores a neglected area of single identity and its consumption contexts. We consider... more This paper explores a neglected area of single identity and its consumption contexts. We consider how singleness is constructed as a reflexive project within the marketplace, which privileges the heteronormativity of coupledom. Phenomenological interviews were conducted with 10 British adults who reveal the alienation and empowering dimensions of 'being single'.
Http Dx Doi Org 10 1080 09652540600947870, Jun 13, 2007
... Labelling such Codes as 'slippery', she details how... more ... Labelling such Codes as 'slippery', she details how organisations such as Wal‐Mart, Disney andLevi's, who are ... Relationship Marketing: Dialogue and Networks in the E‐Commerce Era , Chichester: John Wiley. ... Supply Chain Management: An International Journal , 6(1): 3947 ...
... Labelling such Codes as 'slippery', she details how... more ... Labelling such Codes as 'slippery', she details how organisations such as Wal‐Mart, Disney andLevi's, who are ... Relationship Marketing: Dialogue and Networks in the E‐Commerce Era , Chichester: John Wiley. ... Supply Chain Management: An International Journal , 6(1): 3947 ...
This paper sets out to expand the parameters of the agri-food marketing research domain through a... more This paper sets out to expand the parameters of the agri-food marketing research domain through an empirical study of marketing management within the farm supply industry. Despite its size, and increasing scrutiny by government regulators, farm supplies remain poorly ...
... Firstly we acknowledge the general implications of the increasing use of managerial and speci... more ... Firstly we acknowledge the general implications of the increasing use of managerial and specifically marketing techniques in the ... 6 Interview with Client Services Director of Birmingham based advertising agency conducted by one the authors, 17/11 ... Babies Cost Less at Tesco ...
Whilst many have grown weary of the claims of relationship marketing (RM) to represent a fundamen... more Whilst many have grown weary of the claims of relationship marketing (RM) to represent a fundamental shift in marketing thought, critics remain focused upon its unfulfilled claims and, in particular, point to inconsistencies between theory and practice. Although these ...
... 10.1080/0267257X.2010.522196 Ross Brennan a , Lynne Eagle b , Nick Ellis c &a... more ... 10.1080/0267257X.2010.522196 Ross Brennan a , Lynne Eagle b , Nick Ellis c & Matthew Higgins c * pages 1165-1180. ... The early proponents of marketing thought followed this approach, and the influence of their training can be well demonstrated by Richard Theodore Ely. ...
... It provides imagery that is closer to the experience of everyday life. Indeed its objects of ... more ... It provides imagery that is closer to the experience of everyday life. Indeed its objects of study are raindrops, ferns and dripping taps (Steenburg, 1991: 466). There is an immediate aesthetic appeal. ... Page 10. 102 WARREN SMITH and MATTHEW HIGGINS ...
This article evaluates the ethical implications of the practice of cause-related marketing (CRM).... more This article evaluates the ethical implications of the practice of cause-related marketing (CRM). The authors note howCRMis consistent with a contemporary rhetoric that argues that consumers are displaying a developing interest in the social commitments of the corporate world. However, following the work of Zygmunt Bauman, the authors suggest that CRM actually threatens these sentiments. Of particular significance is its incorporation of a charitable act within an act of exchange that is mediated by marketing technique. This serves to prevent any encounter with Bauman’s “Other.” Instead, the pretense of engagement has to be preserved by increasingly vociferous avowals of concern. These become examples of the ecstatic, a seductive force that renders the extreme meaningless and amoral. Finally, the authors argue that the nature of ethical commitment produced by CRM cannot be divorced from the instrumental benefits that are generated.
Page 1. LEVINAS AND BUSINESS ETHICS Extract from Proposal for a special issue of Business Ethics:... more Page 1. LEVINAS AND BUSINESS ETHICS Extract from Proposal for a special issue of Business Ethics: A European Review Campbell Jones, University of Leicester Rationale In contemporary continental philosophy, there is ...
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