Teaching Documents by Mai Huong
This paper looks at IKEA, one of the global leading furniture retailers and a very successful bra... more This paper looks at IKEA, one of the global leading furniture retailers and a very successful brand. It examines the environment in which IKEA operates using SWOT, PESTEL, Porter's 5 Forces and Value chain analyses to inspect the attractiveness and competitiveness of the industry. Conclusions are also made.
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Teaching Documents by Mai Huong