This study examines the role of time scarcity, cooking skills, meal preparation confidence, physi... more This study examines the role of time scarcity, cooking skills, meal preparation confidence, physical and mental effort for cooking, availability of cooking resources, familiarity and motivation on consumers’ intention to purchase and consume convenience food. The data of 501 consumers, selected through non-probability purposive sampling technique, was collected using a structured questionnaire. SPSS and AMOS software were employed for data analysis. The results of descriptive statistics and confirmatory factor analysis indicated good internal consistency and reliability of questionnaire, as well as adequate convergent and discriminant validity of measurement model. The outcome of the structural equation modeling showed that time scarcity, lack of cooking skills, lack of meal preparation confidence, lack of interest for physical and mental efforts in cooking, familiarity to convenience food, and lack of motivation in cooking has positive relationship/association with consumers’ inten...
The life cycle assessment of various processes and materials used during production phase of guav... more The life cycle assessment of various processes and materials used during production phase of guava revealed that the production and application of agricultural inputs were the major contributors to global warming, fresh water aquatic ecotoxicity, terrestrial ecotoxicity, acidification and eutrophication as well as caused highest damage to the ecosystem. The application of zinc monosulphate as micronutrient had major impact on abiotic depletion, ozone layer depletion, human toxicity and photochemical oxidation as well as caused highest damage to human health and resources depletion. The life cycle assessment during distribution phase revealed that production and consumption of polyvinyl chloride crates for packaging of guava was a major contributor to abiotic depletion, global warming, human toxicity and eutrophication, whereas consumption of electricity for storage and marketing was major contributor to marine aquatic ecotoxicity, terrestrial ecotoxicity, photochemical oxidation and...
The research aimed to examine the relationship between marital status, gender, age, employment st... more The research aimed to examine the relationship between marital status, gender, age, employment status, meal patterns, family income, food price, food availability and purchase intention and consumption of convenience food. The confirmatory factor analysis and structural equation modelling were adopted to analyse the data obtained from 501 consumers. The confirmatory factor analysis indicates the good internal consistency and reliability of scale items as well as confirmed the convergent and discriminant validity of the constructs. The fit indices demonstrated adequate fit of measurement and structural models. The path analysis of the structural model highlights the positive relationship between marital status, employment status, meal patterns, family income, food price, food availability and purchase intention and consumption of convenience food. The gender and age of consumers were not linked with the purchase intention of convenience food. The path analysis of the structural model...
The study was carried out in Allahabad district, India from November, 2011 to March, 2012 to exam... more The study was carried out in Allahabad district, India from November, 2011 to March, 2012 to examine the existing four marketing supply chains (SC 1: ProducerConsumer; SC 2: ProducerRetailerConsumer; SC 3: ProducerCommission agentRetailerConsumer and SC 4: ProducerCommission agentWholesalerRetailerConsumer) for brinjal. The marketing supply chains had significant effect on net marketing price of producer, net profit of producer, total marketing cost, total marketing loss, total net marketing margin, marketing efficiency, producer share in consumer price and consumer purchase price for brinjal. The net price of producer, net profit of producer, marketing efficiency and producer share in consumer price were significantly higher in marketing supply chain SC 1 followed by SC 2, SC 3 and SC 4. The total marketing cost, total marketing loss, total net marketing margin and consumer purchase price for brinjal were significantly lower in marketing supply chain SC 4 followed by SC 3, SC 2 and...
The present study was carried out in Allahabad district, Uttar Pradesh, India during November, 20... more The present study was carried out in Allahabad district, Uttar Pradesh, India during November, 2011 to March, 2012 to evaluate the existing marketing supply chains of fresh tomato, cabbage and cauliflower (SC1: Producer – Consumer; SC2: Producer - Retailer – Consumer; SC3: Producer - Commission agent - Retailer – Consumer and SC4: Producer - Commission agent -Wholesaler - Retailer - Consumer). The marketing supply chains had significant effect on net marketing price of producer, net profit of producer, total marketing cost, total marketing loss, total net marketing margin, marketing efficiency, producer share in consumer price and consumer purchase price of fresh tomato, cabbage and cauliflower. The gross marketing price, net marketing price and net profit of producer for fresh tomato, cabbage and cauliflower were significantly higher in marketing supply chain SC1, followed by SC2, SC3 and SC4. The marketing cost, marketing loss, marketing margin and consumer purchase price for toma...
The present research aims to investigate the extent to which sensory appeal, nutritional quality,... more The present research aims to investigate the extent to which sensory appeal, nutritional quality, safety, and health determinants influence purchase intention, consumption, and satisfaction of consumers towards convenience food. The non-probability purposive sampling approach was adopted for the recruitment of consumers. A pre-tested questionnaire was used to collect data from 501 consumers. Descriptive statistics, confirmatory factor analysis, and structural equation modeling were adopted to analyze the data. Factor loading, Cronbach’s alpha, composite reliability, average variance extracted, and correlations estimate of constructs revealed good internal consistency and reliability of scale items as well as convergent and discriminant validity of the constructs. The path analysis of structural model demonstrated positive relationship between sensory appeal, nutritional quality, safety attributes, healthiness, and purchase intention of convenience food. Further, the path analysis of...
Despite impressive market growth, increasing demand and economic importance of convenience food i... more Despite impressive market growth, increasing demand and economic importance of convenience food in emerging economies such as India, comprehensive research regarding the role of psychological and social determinants on convenience food choice is lacking. Therefore, this research aims to investigate the influence of convenience orientation, social status, moral attitude, mood, spiritual concern, religious beliefs and ethical values on purchase intention and consumption of convenience food. The non-probability purposive sampling method was adopted for recruitment of participants. A pre-tested questionnaire was used to collect data from 501 consumers. The descriptive statistics, confirmatory factor analysis and structural equation modeling were carried out to analyse the data. The factor loading, Cronbach’s alpha, composite reliability, average variance extracted, and correlations demonstrated good internal consistency and reliability of scale items as well as convergent and discrimina...
This study examines the role of time scarcity, cooking skills, meal preparation confidence, physi... more This study examines the role of time scarcity, cooking skills, meal preparation confidence, physical and mental effort for cooking, availability of cooking resources, familiarity and motivation on consumers’ intention to purchase and consume convenience food. The data of 501 consumers, selected through non-probability purposive sampling technique, was collected using a structured questionnaire. SPSS and AMOS software were employed for data analysis. The results of descriptive statistics and confirmatory factor analysis indicated good internal consistency and reliability of questionnaire, as well as adequate convergent and discriminant validity of measurement model. The outcome of the structural equation modeling showed that time scarcity, lack of cooking skills, lack of meal preparation confidence, lack of interest for physical and mental efforts in cooking, familiarity to convenience food, and lack of motivation in cooking has positive relationship/association with consumers’ inten...
The life cycle assessment of various processes and materials used during production phase of guav... more The life cycle assessment of various processes and materials used during production phase of guava revealed that the production and application of agricultural inputs were the major contributors to global warming, fresh water aquatic ecotoxicity, terrestrial ecotoxicity, acidification and eutrophication as well as caused highest damage to the ecosystem. The application of zinc monosulphate as micronutrient had major impact on abiotic depletion, ozone layer depletion, human toxicity and photochemical oxidation as well as caused highest damage to human health and resources depletion. The life cycle assessment during distribution phase revealed that production and consumption of polyvinyl chloride crates for packaging of guava was a major contributor to abiotic depletion, global warming, human toxicity and eutrophication, whereas consumption of electricity for storage and marketing was major contributor to marine aquatic ecotoxicity, terrestrial ecotoxicity, photochemical oxidation and...
The research aimed to examine the relationship between marital status, gender, age, employment st... more The research aimed to examine the relationship between marital status, gender, age, employment status, meal patterns, family income, food price, food availability and purchase intention and consumption of convenience food. The confirmatory factor analysis and structural equation modelling were adopted to analyse the data obtained from 501 consumers. The confirmatory factor analysis indicates the good internal consistency and reliability of scale items as well as confirmed the convergent and discriminant validity of the constructs. The fit indices demonstrated adequate fit of measurement and structural models. The path analysis of the structural model highlights the positive relationship between marital status, employment status, meal patterns, family income, food price, food availability and purchase intention and consumption of convenience food. The gender and age of consumers were not linked with the purchase intention of convenience food. The path analysis of the structural model...
The study was carried out in Allahabad district, India from November, 2011 to March, 2012 to exam... more The study was carried out in Allahabad district, India from November, 2011 to March, 2012 to examine the existing four marketing supply chains (SC 1: ProducerConsumer; SC 2: ProducerRetailerConsumer; SC 3: ProducerCommission agentRetailerConsumer and SC 4: ProducerCommission agentWholesalerRetailerConsumer) for brinjal. The marketing supply chains had significant effect on net marketing price of producer, net profit of producer, total marketing cost, total marketing loss, total net marketing margin, marketing efficiency, producer share in consumer price and consumer purchase price for brinjal. The net price of producer, net profit of producer, marketing efficiency and producer share in consumer price were significantly higher in marketing supply chain SC 1 followed by SC 2, SC 3 and SC 4. The total marketing cost, total marketing loss, total net marketing margin and consumer purchase price for brinjal were significantly lower in marketing supply chain SC 4 followed by SC 3, SC 2 and...
The present study was carried out in Allahabad district, Uttar Pradesh, India during November, 20... more The present study was carried out in Allahabad district, Uttar Pradesh, India during November, 2011 to March, 2012 to evaluate the existing marketing supply chains of fresh tomato, cabbage and cauliflower (SC1: Producer – Consumer; SC2: Producer - Retailer – Consumer; SC3: Producer - Commission agent - Retailer – Consumer and SC4: Producer - Commission agent -Wholesaler - Retailer - Consumer). The marketing supply chains had significant effect on net marketing price of producer, net profit of producer, total marketing cost, total marketing loss, total net marketing margin, marketing efficiency, producer share in consumer price and consumer purchase price of fresh tomato, cabbage and cauliflower. The gross marketing price, net marketing price and net profit of producer for fresh tomato, cabbage and cauliflower were significantly higher in marketing supply chain SC1, followed by SC2, SC3 and SC4. The marketing cost, marketing loss, marketing margin and consumer purchase price for toma...
The present research aims to investigate the extent to which sensory appeal, nutritional quality,... more The present research aims to investigate the extent to which sensory appeal, nutritional quality, safety, and health determinants influence purchase intention, consumption, and satisfaction of consumers towards convenience food. The non-probability purposive sampling approach was adopted for the recruitment of consumers. A pre-tested questionnaire was used to collect data from 501 consumers. Descriptive statistics, confirmatory factor analysis, and structural equation modeling were adopted to analyze the data. Factor loading, Cronbach’s alpha, composite reliability, average variance extracted, and correlations estimate of constructs revealed good internal consistency and reliability of scale items as well as convergent and discriminant validity of the constructs. The path analysis of structural model demonstrated positive relationship between sensory appeal, nutritional quality, safety attributes, healthiness, and purchase intention of convenience food. Further, the path analysis of...
Despite impressive market growth, increasing demand and economic importance of convenience food i... more Despite impressive market growth, increasing demand and economic importance of convenience food in emerging economies such as India, comprehensive research regarding the role of psychological and social determinants on convenience food choice is lacking. Therefore, this research aims to investigate the influence of convenience orientation, social status, moral attitude, mood, spiritual concern, religious beliefs and ethical values on purchase intention and consumption of convenience food. The non-probability purposive sampling method was adopted for recruitment of participants. A pre-tested questionnaire was used to collect data from 501 consumers. The descriptive statistics, confirmatory factor analysis and structural equation modeling were carried out to analyse the data. The factor loading, Cronbach’s alpha, composite reliability, average variance extracted, and correlations demonstrated good internal consistency and reliability of scale items as well as convergent and discrimina...
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