International Journal of Scientific Research and Management
The important objective of this study is to analyze the effect of performance expectancy, effort ... more The important objective of this study is to analyze the effect of performance expectancy, effort expectancy, and lifestyle compatibility on behavioral intention toward QRIS in Indonesia. The data collected in this study are quantitative data using a quantitative approach. The population in this study is MSME actors in Indonesia, and the sample obtained using the convenience sampling method was as many as 140. Data analysis used instrument tests, normality tests, regression tests, hypothesis tests, correlation tests, and the coefficient of determination. The results showed that performance expectancy and lifestyle compatibility positively and significantly affected behavioral intention. At the same time, the other results show that effort expectancy has a positive but insignificant effect on behavioral intention. The study's conclusion confirms that to increase the enthusiasm of MSME actors to use QRIS as an alternative to non-cash payments, the government and relevant stakeholde...
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA)
Tujuan penelitian adalah menguji pengaruh (1) motif produk terhadap promosi (2) harga terhadap pr... more Tujuan penelitian adalah menguji pengaruh (1) motif produk terhadap promosi (2) harga terhadap promosi (3) bahan dasar terhadap promosi (4) lokasi terhadap promosi (5) hubungan promosi dengan keputusan pembelian (6) motif produk dengan keputusan pembelian (7) harga dengan keputusan pembelian (8) bahan dasar dengan keputusan pembelian (9) lokasi terhadap keputusan pembelian (10) promosi sebagai variabel intervening antara motif produk dan keputusan pembelian (11) promosi sebagai variabel intervening antara harga produk dan keputusan pembelian (12) promosi sebagai variabel intervening antara bahan dasar dan keputusan pembelian (13) promosi sebagai variabel intervening antara lokasi dan keputusan pembelian. Penelitian bersifat kuantitatif dengan 200 responden sampel yang telah memakai songket di Kota Solok. Alat uji yang digunakan melihat hasil kuesioner yaitu validitas dan reliabilitas. Hasil dengan menggunakan analisis jalur atau part analisis peroleh pengaruh langsung variabel mo...
The purpose of this study was to determine the effect of brand image, product features and celebr... more The purpose of this study was to determine the effect of brand image, product features and celebrity endorsement on purchasing decisions for Vivo cellphones at PT. Win Access Telecommunication Medan. This research method is a quantitative research method with a total sample of 90 people. The sampling technique is purposive sampling where only customers who buy Vivo X series mobile phones can be sampled. The model used with Multiple Regression and processed through SPSS Ver, 20.5. The results of the study found that brand image, product features and celebrity endorse had a positive and significant effect both partially and simultaneously on purchasing decisions for Vivo mobile phones at PT. Win Access Telecommunication Medan. The adjusted R Square value is 0.729, which means that 72.9% of purchasing decisions can be obtained and explained by brand image, product features and celebrity endorsements. While the remaining 100% - 72.9% = 27.1% is explained by other factors or variables ou...
One of the most promising businesses in the service sector is the hospitality sector. To attrac... more One of the most promising businesses in the service sector is the hospitality sector. To attract potential customers, the management must strive to create a good, effective and efficient marketing strategy. The purpose of the study is to analyze the marketing strategy carried out by Mami Hotel to face competitors. The research is descriptive qualitative. The population is the management and customers, in this case guests who have stayed at the Mami Hotel. The samples are Sales Executive, Senior Human Resource Office, and visitors. observation and interview techniques are data collection techniques using SWOT analysis as an analytical tool to formulate strategies based on internal and external factors The results obtained are the position on the Cartecius Mami Hotel diagram in the cell I position by using an aggressive strategy, namely the strategy of superiority (low) tariffs can increase the number of visits. This means that Mami Hotel has the opportunity and has the power to sei...
Tujuan utama penelitian yakni menganalisis pengaruh harga, brand love dan customer brand engageme... more Tujuan utama penelitian yakni menganalisis pengaruh harga, brand love dan customer brand engagement terhadap keputusan pembelian produk Ulos. Sampel dalam penelitian ini berjumlah 90 responden yang ditentukan dengan pendekatan convenience sampling. Pengumpulan data menggunakan instrumen kuesioner yang kemudian dibagikan secara online Analisis data menggunakan aplikasi SPSS dengan menampilkan hasil pengolahan data melalui uji instrumen penelitian dengan uji validitas dan reabilitas, analisis regresi berganda, koefisien determinasi dan uji hipotesis. Berdasarkan hasil analisis data, diperoleh kesimpulan yang menyatakan harga, brand love dan customer brand engagement memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian produk Ulos. Implikasi penelitian menyajikan peranan harga dan brand love merupakan salah satu komponen penting yang melekat pada produk Ulos. Keterikatan pelanggan dalam melakukan pembelian Ulos tidak terlepas dari harga yang ditawarkan yang relat...
Changes in consumer desires today have a lot of positive impacts on entrepreneurs, especially cof... more Changes in consumer desires today have a lot of positive impacts on entrepreneurs, especially coffee shops. Sometimes people prefer to come just to enjoy just a drink according to the menu provided at the cafe. This study aims to determine the effect of service quality, product effect on promotion, whether the effect of service and product quality has a direct effect on consumer loyalty and service and product quality affect consumer loyalty through promotion. The population is consumers who often come to the cafe. Sampling using the technique of accidental sampling, the number of respondents as many as 100. The method of data collection using observation, and questionnaires, descriptive data analysis techniques, classical assumption test and path. The findings obtained are the quality of service and product quality have an effect on promotion, service quality has a direct effect on consumer loyalty, while the product has no effect on consumer loyalty through promotion. Although con...
Business actors are required to be observant in seeing the opportunities that exist so that later... more Business actors are required to be observant in seeing the opportunities that exist so that later they can continue to compete and survive in the business world. It takes a precise marketing strategy to inform and communicate products and prices to consumers. This study aims to determine the effect of promotion and price on purchasing decisions, whether it has a direct effect on purchasing decisions and promotions and prices have an indirect effect on purchasing decisions through brand image. The sampling technique used was accidental sampling. The population is respondents who often come and visit Pondok Raos. The sample is 196. Data collection methods are observation and questionnaires. The analytical technique used is the Path of SPSS version 17 program. The findings obtained by promotion and price affect purchasing decisions through brand image. Promotion is one of the effective media to inform consumers about products. The conclusion of this study is that brand image has a role...
This study of purpose was to determine work discipline, competence and physical work environment ... more This study of purpose was to determine work discipline, competence and physical work environment on employee performance. This research is motivated by disciplinary violations that are still considered normal by employees, low employee competence, physical work environment that does not support employee performance, so that employee performance annually experiences instability and tends to decline which has an impact on the performance at the District Representative Council of Kerinci.This type of research uses a quantitative approach with multiple linear regression methods. Data collection techniques using questionnaires, observation and interviews. Respondents of this study were 47 employees at at the District Representative Council of Kerinci. The sampling method used was themethod in total sampling which the entire population in this study was used as the research sample. Hypothesis testing is calculated using the IBM Statistical Package for Social Science (SPSS) program version...
Songket industry is one of the small industries in the city of Padang, which has the potential to... more Songket industry is one of the small industries in the city of Padang, which has the potential to be developed. So that development can be done then studied more in determinants of purchasing songket in Padang. This study aims to determine the factors purchasing songket in Padang. The study was conducted in the city of Padang by using a sampling technique is cluster random sampling. The number of samples in this study are determined based on the formula Aaker, Kumar and Day obtained a sample of 200 respondents. The data analysis technique used is factor analysis. The results were obtained 26 indicators analyzed using factor analysis to reduce or summarize indicators into a simple data structure is interpreted, then there are 21 indicators that can be classified into seven dominant factor in determining purchase decisions songket in Padang. Factors aesthetic and cultural values is the dominant factor because of the research shows that the consumer songket in Padang still adhered to c...
The library serves as a supporting university tridharma in education and teaching, research, coop... more The library serves as a supporting university tridharma in education and teaching, research, cooperative extention. Therefore, the college library in charge of collecting, processing, providing and disseminating information in accordance with the curriculum in the college concerned. In addition, the library should also try to enrich the knowledge of teaching staff / lecturers to improve the quality of student achievement. The purpose of this study to determine and explain the extent of influence the quality of library services to the level of student satisfaction as users of AMIK Kosgoro Solok library. Viewed from 5 determinations of service quality: 1) tangibles, 2) reliable services, 3) responsive service, 4) assurance services, 5) empathetic services (emphaty ). The population is the student who visited the library. The sample of the study was taken from some population with incidental sample (accidental sample) technique. The sample size is 150 students. The research method used...
ABSTRAC The library serves as a supporting university tridharma in education and teaching, resear... more ABSTRAC The library serves as a supporting university tridharma in education and teaching, research, cooperative extention. Therefore, the college library in charge of collecting, processing, providing and disseminating information in accordance with the curriculum in the college concerned. In addition, the library should also try to enrich the knowledge of teaching staff / lecturers to improve the quality of student achievement. The purpose of this study to determine and explain the extent of influence the quality of library services to the level of student satisfaction as users of AMIK Kosgoro Solok library. Viewed from 5 determinations of service quality: 1) tangibles, 2) reliable services, 3) responsive service, 4) assurance services, 5) empathetic services (emphaty). The population is the student who visited the library. The sample of the study was taken from some population with incidental sample (accidental sample) technique. The sample size is 150 students. The research meth...
SMEs are still unable to increase creativity in producing a product and also have difficulty mark... more SMEs are still unable to increase creativity in producing a product and also have difficulty marketing their products. have not been able to make pamphlets as a promotional tool in social media. This is an obstacle experienced by SMEs Embroidery Curtain Salingkuang. The marketing mix strategy model is a tactical marketing tool that is combined by a company or entrepreneur to produce the desired response in the target market and pursue sales targets. The method used in providing counseling and community service training is to achieve the following objectives: pretest, lecture, direct practice, media counseling, and posttest. Based on the results and discussion, it can be concluded that this service activity provides positive results. This activity can help participants or business actors. Understand that there is a marketing mix strategy model in marketing their products so that the creativity of the participants in this embroidery business can increase in producing products that hav...
A nurse, often shortened to nurse or med, is a person whose function is to visit patients to carr... more A nurse, often shortened to nurse or med, is a person whose function is to visit patients to carry out treatment or medication. Nurses must care for and handle any patients who are undergoing treatment or patients who are sick. There are many nurses in the hospital. Each patient gets a class according to the hospital they are settled. These classes differ in terms of the facilities offered and the services they provide. For the VIP class, both excellent facilities and excellent services are needed. The nurses who care for the patients will be incredibly nervous and stressed out. Nurses working in this setting require acute levels of skill. Part of a decision support system that uses the MFEP method can determine very good or skilled nurses based on their job history. According to their training or skills, the different departments’ nurses can be divided into their group.
International Journal of Scientific Research and Management
The important objective of this study is to analyze the effect of performance expectancy, effort ... more The important objective of this study is to analyze the effect of performance expectancy, effort expectancy, and lifestyle compatibility on behavioral intention toward QRIS in Indonesia. The data collected in this study are quantitative data using a quantitative approach. The population in this study is MSME actors in Indonesia, and the sample obtained using the convenience sampling method was as many as 140. Data analysis used instrument tests, normality tests, regression tests, hypothesis tests, correlation tests, and the coefficient of determination. The results showed that performance expectancy and lifestyle compatibility positively and significantly affected behavioral intention. At the same time, the other results show that effort expectancy has a positive but insignificant effect on behavioral intention. The study's conclusion confirms that to increase the enthusiasm of MSME actors to use QRIS as an alternative to non-cash payments, the government and relevant stakeholde...
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA)
Tujuan penelitian adalah menguji pengaruh (1) motif produk terhadap promosi (2) harga terhadap pr... more Tujuan penelitian adalah menguji pengaruh (1) motif produk terhadap promosi (2) harga terhadap promosi (3) bahan dasar terhadap promosi (4) lokasi terhadap promosi (5) hubungan promosi dengan keputusan pembelian (6) motif produk dengan keputusan pembelian (7) harga dengan keputusan pembelian (8) bahan dasar dengan keputusan pembelian (9) lokasi terhadap keputusan pembelian (10) promosi sebagai variabel intervening antara motif produk dan keputusan pembelian (11) promosi sebagai variabel intervening antara harga produk dan keputusan pembelian (12) promosi sebagai variabel intervening antara bahan dasar dan keputusan pembelian (13) promosi sebagai variabel intervening antara lokasi dan keputusan pembelian. Penelitian bersifat kuantitatif dengan 200 responden sampel yang telah memakai songket di Kota Solok. Alat uji yang digunakan melihat hasil kuesioner yaitu validitas dan reliabilitas. Hasil dengan menggunakan analisis jalur atau part analisis peroleh pengaruh langsung variabel mo...
The purpose of this study was to determine the effect of brand image, product features and celebr... more The purpose of this study was to determine the effect of brand image, product features and celebrity endorsement on purchasing decisions for Vivo cellphones at PT. Win Access Telecommunication Medan. This research method is a quantitative research method with a total sample of 90 people. The sampling technique is purposive sampling where only customers who buy Vivo X series mobile phones can be sampled. The model used with Multiple Regression and processed through SPSS Ver, 20.5. The results of the study found that brand image, product features and celebrity endorse had a positive and significant effect both partially and simultaneously on purchasing decisions for Vivo mobile phones at PT. Win Access Telecommunication Medan. The adjusted R Square value is 0.729, which means that 72.9% of purchasing decisions can be obtained and explained by brand image, product features and celebrity endorsements. While the remaining 100% - 72.9% = 27.1% is explained by other factors or variables ou...
One of the most promising businesses in the service sector is the hospitality sector. To attrac... more One of the most promising businesses in the service sector is the hospitality sector. To attract potential customers, the management must strive to create a good, effective and efficient marketing strategy. The purpose of the study is to analyze the marketing strategy carried out by Mami Hotel to face competitors. The research is descriptive qualitative. The population is the management and customers, in this case guests who have stayed at the Mami Hotel. The samples are Sales Executive, Senior Human Resource Office, and visitors. observation and interview techniques are data collection techniques using SWOT analysis as an analytical tool to formulate strategies based on internal and external factors The results obtained are the position on the Cartecius Mami Hotel diagram in the cell I position by using an aggressive strategy, namely the strategy of superiority (low) tariffs can increase the number of visits. This means that Mami Hotel has the opportunity and has the power to sei...
Tujuan utama penelitian yakni menganalisis pengaruh harga, brand love dan customer brand engageme... more Tujuan utama penelitian yakni menganalisis pengaruh harga, brand love dan customer brand engagement terhadap keputusan pembelian produk Ulos. Sampel dalam penelitian ini berjumlah 90 responden yang ditentukan dengan pendekatan convenience sampling. Pengumpulan data menggunakan instrumen kuesioner yang kemudian dibagikan secara online Analisis data menggunakan aplikasi SPSS dengan menampilkan hasil pengolahan data melalui uji instrumen penelitian dengan uji validitas dan reabilitas, analisis regresi berganda, koefisien determinasi dan uji hipotesis. Berdasarkan hasil analisis data, diperoleh kesimpulan yang menyatakan harga, brand love dan customer brand engagement memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian produk Ulos. Implikasi penelitian menyajikan peranan harga dan brand love merupakan salah satu komponen penting yang melekat pada produk Ulos. Keterikatan pelanggan dalam melakukan pembelian Ulos tidak terlepas dari harga yang ditawarkan yang relat...
Changes in consumer desires today have a lot of positive impacts on entrepreneurs, especially cof... more Changes in consumer desires today have a lot of positive impacts on entrepreneurs, especially coffee shops. Sometimes people prefer to come just to enjoy just a drink according to the menu provided at the cafe. This study aims to determine the effect of service quality, product effect on promotion, whether the effect of service and product quality has a direct effect on consumer loyalty and service and product quality affect consumer loyalty through promotion. The population is consumers who often come to the cafe. Sampling using the technique of accidental sampling, the number of respondents as many as 100. The method of data collection using observation, and questionnaires, descriptive data analysis techniques, classical assumption test and path. The findings obtained are the quality of service and product quality have an effect on promotion, service quality has a direct effect on consumer loyalty, while the product has no effect on consumer loyalty through promotion. Although con...
Business actors are required to be observant in seeing the opportunities that exist so that later... more Business actors are required to be observant in seeing the opportunities that exist so that later they can continue to compete and survive in the business world. It takes a precise marketing strategy to inform and communicate products and prices to consumers. This study aims to determine the effect of promotion and price on purchasing decisions, whether it has a direct effect on purchasing decisions and promotions and prices have an indirect effect on purchasing decisions through brand image. The sampling technique used was accidental sampling. The population is respondents who often come and visit Pondok Raos. The sample is 196. Data collection methods are observation and questionnaires. The analytical technique used is the Path of SPSS version 17 program. The findings obtained by promotion and price affect purchasing decisions through brand image. Promotion is one of the effective media to inform consumers about products. The conclusion of this study is that brand image has a role...
This study of purpose was to determine work discipline, competence and physical work environment ... more This study of purpose was to determine work discipline, competence and physical work environment on employee performance. This research is motivated by disciplinary violations that are still considered normal by employees, low employee competence, physical work environment that does not support employee performance, so that employee performance annually experiences instability and tends to decline which has an impact on the performance at the District Representative Council of Kerinci.This type of research uses a quantitative approach with multiple linear regression methods. Data collection techniques using questionnaires, observation and interviews. Respondents of this study were 47 employees at at the District Representative Council of Kerinci. The sampling method used was themethod in total sampling which the entire population in this study was used as the research sample. Hypothesis testing is calculated using the IBM Statistical Package for Social Science (SPSS) program version...
Songket industry is one of the small industries in the city of Padang, which has the potential to... more Songket industry is one of the small industries in the city of Padang, which has the potential to be developed. So that development can be done then studied more in determinants of purchasing songket in Padang. This study aims to determine the factors purchasing songket in Padang. The study was conducted in the city of Padang by using a sampling technique is cluster random sampling. The number of samples in this study are determined based on the formula Aaker, Kumar and Day obtained a sample of 200 respondents. The data analysis technique used is factor analysis. The results were obtained 26 indicators analyzed using factor analysis to reduce or summarize indicators into a simple data structure is interpreted, then there are 21 indicators that can be classified into seven dominant factor in determining purchase decisions songket in Padang. Factors aesthetic and cultural values is the dominant factor because of the research shows that the consumer songket in Padang still adhered to c...
The library serves as a supporting university tridharma in education and teaching, research, coop... more The library serves as a supporting university tridharma in education and teaching, research, cooperative extention. Therefore, the college library in charge of collecting, processing, providing and disseminating information in accordance with the curriculum in the college concerned. In addition, the library should also try to enrich the knowledge of teaching staff / lecturers to improve the quality of student achievement. The purpose of this study to determine and explain the extent of influence the quality of library services to the level of student satisfaction as users of AMIK Kosgoro Solok library. Viewed from 5 determinations of service quality: 1) tangibles, 2) reliable services, 3) responsive service, 4) assurance services, 5) empathetic services (emphaty ). The population is the student who visited the library. The sample of the study was taken from some population with incidental sample (accidental sample) technique. The sample size is 150 students. The research method used...
ABSTRAC The library serves as a supporting university tridharma in education and teaching, resear... more ABSTRAC The library serves as a supporting university tridharma in education and teaching, research, cooperative extention. Therefore, the college library in charge of collecting, processing, providing and disseminating information in accordance with the curriculum in the college concerned. In addition, the library should also try to enrich the knowledge of teaching staff / lecturers to improve the quality of student achievement. The purpose of this study to determine and explain the extent of influence the quality of library services to the level of student satisfaction as users of AMIK Kosgoro Solok library. Viewed from 5 determinations of service quality: 1) tangibles, 2) reliable services, 3) responsive service, 4) assurance services, 5) empathetic services (emphaty). The population is the student who visited the library. The sample of the study was taken from some population with incidental sample (accidental sample) technique. The sample size is 150 students. The research meth...
SMEs are still unable to increase creativity in producing a product and also have difficulty mark... more SMEs are still unable to increase creativity in producing a product and also have difficulty marketing their products. have not been able to make pamphlets as a promotional tool in social media. This is an obstacle experienced by SMEs Embroidery Curtain Salingkuang. The marketing mix strategy model is a tactical marketing tool that is combined by a company or entrepreneur to produce the desired response in the target market and pursue sales targets. The method used in providing counseling and community service training is to achieve the following objectives: pretest, lecture, direct practice, media counseling, and posttest. Based on the results and discussion, it can be concluded that this service activity provides positive results. This activity can help participants or business actors. Understand that there is a marketing mix strategy model in marketing their products so that the creativity of the participants in this embroidery business can increase in producing products that hav...
A nurse, often shortened to nurse or med, is a person whose function is to visit patients to carr... more A nurse, often shortened to nurse or med, is a person whose function is to visit patients to carry out treatment or medication. Nurses must care for and handle any patients who are undergoing treatment or patients who are sick. There are many nurses in the hospital. Each patient gets a class according to the hospital they are settled. These classes differ in terms of the facilities offered and the services they provide. For the VIP class, both excellent facilities and excellent services are needed. The nurses who care for the patients will be incredibly nervous and stressed out. Nurses working in this setting require acute levels of skill. Part of a decision support system that uses the MFEP method can determine very good or skilled nurses based on their job history. According to their training or skills, the different departments’ nurses can be divided into their group.
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