Manajemen hotel perlu menciptakan loyalitas tamu di tengah ketatnya persaingan bisnis hotel saat ... more Manajemen hotel perlu menciptakan loyalitas tamu di tengah ketatnya persaingan bisnis hotel saat ini. Penelitian ini bertujuan untuk menganalisis dan mengetahui bagaimana kualitas pelayanan dapat mempengaruhi loyalitas tamu melalui kepuasan tamu. Penelitian ini dilakukan di Favehotel Gatot Subroto, Jakarta. Penelitian ini menggunakan pendekatan kuantitatif. Populasi penelitian adalah tamu yang menginap di hotel minimal dua kali, yang menggunakan teknik non-probability purposive sampling dengan jumlah sampel sebanyak 179 responden. Instrumen penelitian ini menggunakan kuesioner yang telah diuji validitas dan reliabilitasnya. Hasil kuesioner dianalisis dengan Structural Equation Modelling-Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan adanya pengaruh yang kuat dan positif antara variabel kualitas pelayanan dengan kepuasan tamu (kualitas pelayanan dapat menjelaskan kepuasan tamu sebesar 62%). Hasil lain dari penelitian ini juga terdapat pengaruh yang kuat dan positif anta...
International Journal of Travel, Hospitality and Events
Purpose: This research aims to harmonize marketing communication strategies and programs to creat... more Purpose: This research aims to harmonize marketing communication strategies and programs to create interesting messages and information. Research Methods: The research uses a qualitative approach, namely the assessment of how Integrated Marketing Communication strategies and models in integrating the marketing communication mix. Kota Tua Jakarta (the Old City Jakarta) became a locus in this study. Observation, interview, documentation, and focus group discussion are research data collection techniques. Results and discussion: The delivery of promotions and publications is directed at electronic media and social media by the reputation and target audience. Kuta Tua Jakarta’s website is designed to follow the dominant identity of building colors and tourist attractions from communities that are members of one community. Regional structuring and improving facilities and infrastructure and strengthening the cooperation network with stakeholders are the priorities of the manager. Implic...
The purpose of this study was to find factors that indicate the cause of betawi cultural degradat... more The purpose of this study was to find factors that indicate the cause of betawi cultural degradation in ondel-ondel street attractions in the cities of Jakarta and South Tangerang. Qualitative and interpretive descriptive research methods with three key informants, namely Betawi community leaders, communities who are members of local cultural observers and Ondel-ondel parade/buskers. The result of this study is the shift of belief in ondel-ondel which raises pros and cons in the betawi ethnic community. This condition is believed to be a consequence of the social, economic and cultural changes of the Betawi ethnic community itself. Identification of factors that support this shift includes: (1) The struggle for the meaning of tradition and religion; (2) The struggle for economic significance; and (3) The struggle for the meaning of globalization. Of these three factors, economic factors are the main ones due to the demands for a better economic life. The tendencies mentioned are em...
International Journal of Travel, Hospitality and Events
Purpose: This study aims to identify the main factors that influence the travel intention of urba... more Purpose: This study aims to identify the main factors that influence the travel intention of urban millennial travelers and why travel intentions are essential to be studied by stakeholders. Research methods: This research uses a qualitative descriptive approach, which implications travel intention from the point of view of urban millennial travelers to the main factors that affect travel intention. Travel Intention became a unit of analysis and the main focus of this research. Purposive sampling techniques were used to establish the sample number of this study, which is 100 respondents. Results and discussion: The results showed that the identification of travel intention popular among urban millennial travelers in Jakarta four important factors significantly affect the quality of the place that is the leading destination of urban people in Jakarta. The factors are, self-conformity, attitude, destination image, and perceived quality. Implication: The attitude became a reasonably p...
Manajemen hotel perlu menciptakan loyalitas tamu di tengah ketatnya persaingan bisnis hotel saat ... more Manajemen hotel perlu menciptakan loyalitas tamu di tengah ketatnya persaingan bisnis hotel saat ini. Penelitian ini bertujuan untuk menganalisis dan mengetahui bagaimana kualitas pelayanan dapat mempengaruhi loyalitas tamu melalui kepuasan tamu. Penelitian ini dilakukan di Favehotel Gatot Subroto, Jakarta. Penelitian ini menggunakan pendekatan kuantitatif. Populasi penelitian adalah tamu yang menginap di hotel minimal dua kali, yang menggunakan teknik non-probability purposive sampling dengan jumlah sampel sebanyak 179 responden. Instrumen penelitian ini menggunakan kuesioner yang telah diuji validitas dan reliabilitasnya. Hasil kuesioner dianalisis dengan Structural Equation Modelling-Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan adanya pengaruh yang kuat dan positif antara variabel kualitas pelayanan dengan kepuasan tamu (kualitas pelayanan dapat menjelaskan kepuasan tamu sebesar 62%). Hasil lain dari penelitian ini juga terdapat pengaruh yang kuat dan positif anta...
International Journal of Travel, Hospitality and Events
Purpose: This research aims to harmonize marketing communication strategies and programs to creat... more Purpose: This research aims to harmonize marketing communication strategies and programs to create interesting messages and information. Research Methods: The research uses a qualitative approach, namely the assessment of how Integrated Marketing Communication strategies and models in integrating the marketing communication mix. Kota Tua Jakarta (the Old City Jakarta) became a locus in this study. Observation, interview, documentation, and focus group discussion are research data collection techniques. Results and discussion: The delivery of promotions and publications is directed at electronic media and social media by the reputation and target audience. Kuta Tua Jakarta’s website is designed to follow the dominant identity of building colors and tourist attractions from communities that are members of one community. Regional structuring and improving facilities and infrastructure and strengthening the cooperation network with stakeholders are the priorities of the manager. Implic...
The purpose of this study was to find factors that indicate the cause of betawi cultural degradat... more The purpose of this study was to find factors that indicate the cause of betawi cultural degradation in ondel-ondel street attractions in the cities of Jakarta and South Tangerang. Qualitative and interpretive descriptive research methods with three key informants, namely Betawi community leaders, communities who are members of local cultural observers and Ondel-ondel parade/buskers. The result of this study is the shift of belief in ondel-ondel which raises pros and cons in the betawi ethnic community. This condition is believed to be a consequence of the social, economic and cultural changes of the Betawi ethnic community itself. Identification of factors that support this shift includes: (1) The struggle for the meaning of tradition and religion; (2) The struggle for economic significance; and (3) The struggle for the meaning of globalization. Of these three factors, economic factors are the main ones due to the demands for a better economic life. The tendencies mentioned are em...
International Journal of Travel, Hospitality and Events
Purpose: This study aims to identify the main factors that influence the travel intention of urba... more Purpose: This study aims to identify the main factors that influence the travel intention of urban millennial travelers and why travel intentions are essential to be studied by stakeholders. Research methods: This research uses a qualitative descriptive approach, which implications travel intention from the point of view of urban millennial travelers to the main factors that affect travel intention. Travel Intention became a unit of analysis and the main focus of this research. Purposive sampling techniques were used to establish the sample number of this study, which is 100 respondents. Results and discussion: The results showed that the identification of travel intention popular among urban millennial travelers in Jakarta four important factors significantly affect the quality of the place that is the leading destination of urban people in Jakarta. The factors are, self-conformity, attitude, destination image, and perceived quality. Implication: The attitude became a reasonably p...
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