The phenomenon of fantasy transmediality (Rebora 2016) has been discussed by many researchers and... more The phenomenon of fantasy transmediality (Rebora 2016) has been discussed by many researchers and scholars during the last decade. The need for the creation of alluring cultural products in the highly competitive new media environment has led to synergies between many cultural industries and/or cultural producers, such as film, music, literature and videogame industries, etc. Many well-known and fan-developing narratives have been remediated – repackaged and redistributed – through the various media, answering to the contemporary nostalgia of pastness (Williams 2016), the cherishing of the familiar and intimate, as well as the need to further popularize “a pre-conceived merchandising industry” (Ball 2002), create new side-products for a fan community or even offer escapelands, which fantasy narratives succeed in creating. This paper will examine the translation and adaptation of Tolkien’s Lord of the Rings (LOTR) to different media and cultural industries, such as:- Peter Jackson’s ...
International Journal of Semiotics and Visual Rhetoric
This paper proposes an analysis of a sample of Greek cultural organizations' visual messages ... more This paper proposes an analysis of a sample of Greek cultural organizations' visual messages as polysemiotic, multimodal signs, in an attempt to examine the role of such messages for the communication strategy of cultural organizations. The sample constitutes visual messages from three Greek cultural organizations, each representing a different type of performing art. These organizations are Greek National Theatre, the National Opera of Greece, and the International Short Film Festival in Drama. All messages included in the study are messages promoting specific cultural events and, simultaneously, the organization as a brand. Through morphological and semiotic analysis of the respective messages of the selected organizations, a series of issues are going to be examined, including the way cultural organizations' messages are composed and projected, their relevance to the specific organization, and the impact of messages both in promoting a cultural event and the organization&...
The phenomenon of fantasy transmediality (Rebora 2016) has been discussed by many researchers and... more The phenomenon of fantasy transmediality (Rebora 2016) has been discussed by many researchers and scholars during the last decade. The need for the creation of alluring cultural products in the highly competitive new media environment has led to synergies between many cultural industries and/or cultural producers, such as film, music, literature and videogame industries, etc. Many well-known and fan-developing narratives have been remediated-repackaged and redistributed-through the various media, answering to the contemporary nostalgia of pastness (Williams 2016), the 1 The authors wish to express their gratitude to the reviewers and the editors of this volume for their thoughtful comments, which helped considerably towards the improvement of the paper.
Η παρούσα εισήγηση προσπαθεί να εντοπίσει τα όποια ζητήματα προκύπτουν από την υιοθέτηση των τακτ... more Η παρούσα εισήγηση προσπαθεί να εντοπίσει τα όποια ζητήματα προκύπτουν από την υιοθέτηση των τακτικών της διαχείρισης στον τομέα του πολιτισμού και συγκεκριμένα στο πεδίο του μουσειακού θεσμού. Αποτελεί έναν πρώτο προβληματισμό και ταυτόχρονα την αφετηρία για μια συζήτηση γύρω από τη διαχείριση των πολιτιστικών αντικειμένων από τα μουσεία, μέσα και έξω από τους χώρους όπου αυτά στεγάζονται
SIGLEAvailable from British Library Document Supply Centre- DSC:DXN053976 / BLDSC - British Libra... more SIGLEAvailable from British Library Document Supply Centre- DSC:DXN053976 / BLDSC - British Library Document Supply CentreGBUnited Kingdo
International Journal of Semiotics and Visual Rhetoric, 2023
This paper proposes an analysis of a sample of Greek cultural organizations’ visual messages as p... more This paper proposes an analysis of a sample of Greek cultural organizations’ visual messages as polysemiotic, multimodal signs, in an attempt to examine the role of such messages for the communication strategy of cultural organizations. The sample constitutes visual messages from three Greek cultural organizations, each representing a different type of performing art. These organizations are Greek National Theatre, the National Opera of Greece, and the International Short Film Festival in Drama. All messages included in the study are messages promoting specific cultural events and, simultaneously, the organization as a brand. Through morphological and semiotic analysis of the respective messages of the selected organizations, a series of issues are going to be examined, including the way cultural organizations’ messages are composed and projected, their relevance to the specific organization, and the impact of messages both in promoting a cultural event and the organization’s brand, as well as maintaining and developing an organization’s audience.
The tourism industry circulates signs through its synergies with other cultural industries, such ... more The tourism industry circulates signs through its synergies with other cultural industries, such as film, music, museum, video gaming, and the sports industry, to name but a few. This paper aims at exploring the creation or preservation of tourist myths and ideologies through the cartoon industry following the travel experiences of one of the first and most widely known animation characters, Mickey Mouse, in animated films such as the Hawaiian Holiday (1937), Mickey’s Trailer (1938), Mr. Mouse Takes a Trip (1940), On Vacation with Mickey Mouse and Friends (1956), Croissant de Triomphe (2013), Tokyo Go (2013), Yodelberg (2013), O Sole Minnie (2013), Panda- monium (2013), Mumbai Madness (2014), O FutebalClάssico (2014), ¡FelizCumpleaños! (2015), Al Rojo Vivo (2015), Turkish Delights (2016), Entombed (2016), Dancevidaniya (2016), Locked in Love (2017), or Shipped Out (2017). In terms of methodology, this study of animated films and images will be conducted with the help of Greimas’ sem...
The phenomenon of fantasy transmediality (Rebora 2016) has been discussed by many researchers and... more The phenomenon of fantasy transmediality (Rebora 2016) has been discussed by many researchers and scholars during the last decade. The need for the creation of alluring cultural products in the highly competitive new media environment has led to synergies between many cultural industries and/or cultural producers, such as film, music, literature and videogame industries, etc. Many well-known and fan-developing narratives have been remediated – repackaged and redistributed – through the various media, answering to the contemporary nostalgia of pastness (Williams 2016), the cherishing of the familiar and intimate, as well as the need to further popularize “a pre-conceived merchandising industry” (Ball 2002), create new side-products for a fan community or even offer escapelands, which fantasy narratives succeed in creating. This paper will examine the translation and adaptation of Tolkien’s Lord of the Rings (LOTR) to different media and cultural industries, such as:- Peter Jackson’s ...
International Journal of Semiotics and Visual Rhetoric
This paper proposes an analysis of a sample of Greek cultural organizations' visual messages ... more This paper proposes an analysis of a sample of Greek cultural organizations' visual messages as polysemiotic, multimodal signs, in an attempt to examine the role of such messages for the communication strategy of cultural organizations. The sample constitutes visual messages from three Greek cultural organizations, each representing a different type of performing art. These organizations are Greek National Theatre, the National Opera of Greece, and the International Short Film Festival in Drama. All messages included in the study are messages promoting specific cultural events and, simultaneously, the organization as a brand. Through morphological and semiotic analysis of the respective messages of the selected organizations, a series of issues are going to be examined, including the way cultural organizations' messages are composed and projected, their relevance to the specific organization, and the impact of messages both in promoting a cultural event and the organization&...
The phenomenon of fantasy transmediality (Rebora 2016) has been discussed by many researchers and... more The phenomenon of fantasy transmediality (Rebora 2016) has been discussed by many researchers and scholars during the last decade. The need for the creation of alluring cultural products in the highly competitive new media environment has led to synergies between many cultural industries and/or cultural producers, such as film, music, literature and videogame industries, etc. Many well-known and fan-developing narratives have been remediated-repackaged and redistributed-through the various media, answering to the contemporary nostalgia of pastness (Williams 2016), the 1 The authors wish to express their gratitude to the reviewers and the editors of this volume for their thoughtful comments, which helped considerably towards the improvement of the paper.
Η παρούσα εισήγηση προσπαθεί να εντοπίσει τα όποια ζητήματα προκύπτουν από την υιοθέτηση των τακτ... more Η παρούσα εισήγηση προσπαθεί να εντοπίσει τα όποια ζητήματα προκύπτουν από την υιοθέτηση των τακτικών της διαχείρισης στον τομέα του πολιτισμού και συγκεκριμένα στο πεδίο του μουσειακού θεσμού. Αποτελεί έναν πρώτο προβληματισμό και ταυτόχρονα την αφετηρία για μια συζήτηση γύρω από τη διαχείριση των πολιτιστικών αντικειμένων από τα μουσεία, μέσα και έξω από τους χώρους όπου αυτά στεγάζονται
SIGLEAvailable from British Library Document Supply Centre- DSC:DXN053976 / BLDSC - British Libra... more SIGLEAvailable from British Library Document Supply Centre- DSC:DXN053976 / BLDSC - British Library Document Supply CentreGBUnited Kingdo
International Journal of Semiotics and Visual Rhetoric, 2023
This paper proposes an analysis of a sample of Greek cultural organizations’ visual messages as p... more This paper proposes an analysis of a sample of Greek cultural organizations’ visual messages as polysemiotic, multimodal signs, in an attempt to examine the role of such messages for the communication strategy of cultural organizations. The sample constitutes visual messages from three Greek cultural organizations, each representing a different type of performing art. These organizations are Greek National Theatre, the National Opera of Greece, and the International Short Film Festival in Drama. All messages included in the study are messages promoting specific cultural events and, simultaneously, the organization as a brand. Through morphological and semiotic analysis of the respective messages of the selected organizations, a series of issues are going to be examined, including the way cultural organizations’ messages are composed and projected, their relevance to the specific organization, and the impact of messages both in promoting a cultural event and the organization’s brand, as well as maintaining and developing an organization’s audience.
The tourism industry circulates signs through its synergies with other cultural industries, such ... more The tourism industry circulates signs through its synergies with other cultural industries, such as film, music, museum, video gaming, and the sports industry, to name but a few. This paper aims at exploring the creation or preservation of tourist myths and ideologies through the cartoon industry following the travel experiences of one of the first and most widely known animation characters, Mickey Mouse, in animated films such as the Hawaiian Holiday (1937), Mickey’s Trailer (1938), Mr. Mouse Takes a Trip (1940), On Vacation with Mickey Mouse and Friends (1956), Croissant de Triomphe (2013), Tokyo Go (2013), Yodelberg (2013), O Sole Minnie (2013), Panda- monium (2013), Mumbai Madness (2014), O FutebalClάssico (2014), ¡FelizCumpleaños! (2015), Al Rojo Vivo (2015), Turkish Delights (2016), Entombed (2016), Dancevidaniya (2016), Locked in Love (2017), or Shipped Out (2017). In terms of methodology, this study of animated films and images will be conducted with the help of Greimas’ sem...
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