NFL Favorite Team

team-picking-categories.csv contains grades for each NFL franchise in 16 categories, to be used to pick a new favorite team.

abbrev	category
FRL	Fan relations - Courtesy by players, coaches and front offices toward fans, and how well a team uses technology to reach them
OWN	Ownership - Honesty; loyalty to core players and the community
PLA	Players - Effort on the field, likability off it
FUT	Future wins - Projected wins over next 5 seasons
BWG	Bandwagon Factor - Are the team's next 5 years likely to be better than their previous 5?
TRD	Tradition - Championships/division titles/wins in team's entire history
BNG	Bang for the buck - Wins per fan dollars spent
BEH	Behavior - Suspensions by players on team since 2007, with extra weight to transgressions vs. women
NYP	Proximity to New York City
SLP	Proximity to St. Louis
AFF	Affordability - Price of tickets, parking and concessions
SMK	Small Market - Size of market in terms of population, where smaller is better
STX	Stadium experience - Quality of venue; fan-friendliness of environment; frequency of game-day promotions
CCH	Coaching - Strength of on-field leadership
UNI	Uniform - Stylishness of uniform design, according to Uni Watch's Paul Lukas
BMK	Big Market - Size of market in terms of population, where bigger is better

Should be used in conjunction with weights derived from a survey structured like this: http://www.allourideas.org/nflteampickingsample.