diff --git a/.coveragerc b/.coveragerc
deleted file mode 100644
index 3a22d6c00..000000000
--- a/.coveragerc
+++ /dev/null
@@ -1,21 +0,0 @@
-[run]
-parallel = 1
-branch = 1
-
-omit =
-    docs/conf.py
-    */_compat.py
-    */conftest.py
-
-[report]
-skip_covered = True
-show_missing = True
-exclude_lines =
-    \#\s*pragma: no cover
-    ^\s*raise NotImplementedError\b
-    ^\s*return NotImplemented\b
-    ^\s*assert False(,|$)
-    ^\s*assert_never\(
-
-    ^\s*if TYPE_CHECKING:
-    ^\s*@overload( |$)
diff --git a/CHANGES b/CHANGES
index 5f3890bd9..48a045eec 100644
--- a/CHANGES
+++ b/CHANGES
@@ -22,6 +22,10 @@ URL renamings (#417):
 - `default_patterns` -> `patterns`
 - `MATCHERS` -> `RULES`
 
+### Packaging
+
+- Migrate `.coveragerc` to `pyproject.toml` (#421)
+
 ## libvcs 0.16.5 (2022-09-21)
 
 ### Bug fixes
diff --git a/pyproject.toml b/pyproject.toml
index e9b611082..dd65b05c6 100644
--- a/pyproject.toml
+++ b/pyproject.toml
@@ -133,6 +133,28 @@ libvcs = "libvcs.pytest_plugin"
 [tool.mypy]
 strict = true
 
+[tool.coverage.run]
+branch = true
+parallel = true
+omit = [
+  "*/_compat.py",
+  "docs/conf.py",
+]
+
+[tool.coverage.report]
+show_missing = true
+skip_covered = true
+exclude_lines = [
+  "pragma: no cover",
+  "def __repr__",
+  "raise NotImplementedError",
+  "return NotImplemented",
+  "def parse_args",
+  "if TYPE_CHECKING:",
+  "if t.TYPE_CHECKING:",
+  "@overload( |$)",
+]
+
 [build-system]
 requires = ["poetry_core>=1.0.0"]
 build-backend = "poetry.core.masonry.api"