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GSA provides DAP as a no-cost, shared service for federal agencies. DAP is a comprehensive, easy-to-use web analytics tool for public facing websites and digital services.
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Since 2012, DAP has provided agencies with access to Google Analytics. It is a scalable solution for measuring a broad range of .gov and .mil websites across the federal government.
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Use DAP to better understand user behavior and improve your websites and digital services
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Agencies are required to participate in GSA's government-wide Digital Analytics Program (DAP). Participation in DAP does not preclude agencies from using other web analytics services. - Office of Management and Budget in M-23-22, Delivering a Digital-First Public Experience
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Any federal employee or contractor who works for a participating agency with a .gov/.mil email address may request access to DAP. Exceptions for .edu and .org account can be made. No personal accounts, such as gmail, nor team shared accounts are allowed.
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Email dap@gsa.gov to request access to DAP
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Your agency point of contact must approve access before the DAP team grants it.
To register a new website to DAP, agencies need to follow these steps:
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Follow-up with DAP by emailing dap@gsa.gov to begin implementation of the DAP code.
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Go to https://analytics.google.com and select "Sign in to analytics"
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Select Government-Wide Account.
Visit: Web Analytics and Optimization Community
