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[ADD] ecommerce: How to sell accessories and optional products (cross-selling)
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‎ecommerce/maximizing_revenue.rst

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=================
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Maximize your revenue
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=================
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.. toctree::
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:titlesonly:
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maximizing_revenue/upselling
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maximizing_revenue/cross_selling
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maximizing_revenue/reviews
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maximizing_revenue/pricing
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maximizing_revenue/promo_code
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‎ecommerce/maximizing_revenue/cross_selling.rst

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=============================================================
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How to sell accessories and optional products (cross-selling)
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=============================================================
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You sell computers. Why not stimulating your customers to buy a top-notch
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screen or an extra-warranty? That's the goal of cross-selling functionalities:
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* Accessory products on checkout page,
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* Optional products on a new *Add to Cart* screen (not installed by default).
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Accessory products when checking out
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===================================
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Accessories (e.g. for computers: mouse, keyboard) show up when the customer
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reviews the cart before paying.
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.. image:: ./media/cross_sell_accessory_web.png
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:align: center
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Select accessories in the *Sales* tab of the product detail page.
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.. image:: ./media/cross_sell_accessory.png
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:align: center
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.. note::
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There is an algorithm to figure out the best accessories to display in case
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several items are added to cart. If any item is the accessory of several products
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added to cart, it is most likely that it will be atop the list of suggested accessories.
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Optional products when adding to cart
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=====================================
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Optional products are directly related to the item added to cart (e.g. for computers:
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warranty, OS software, extra components). Whenever the main product is added to cart,
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such a new screen pops up as an extra step.
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.. image:: ./media/cross_sell_optional_web.png
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:align: center
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To publish optional products:
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* Install *eCommerce Optional Products* addon in *Apps* menu. Remove the default filter to
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search on addons as well, otherwise only main apps show up.
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.. image:: ./media/cross_sell_optional_install.png
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:align: center
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* Select optional items from the *Sales* tab of the product detail form.
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.. image:: ./media/cross_sell_optional.png
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:align: center
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.. note::
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The quantity of optional items added to cart is the same than the main item.
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‎ecommerce/maximizing_revenue/media/cross_sell_accessory.png

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‎ecommerce/maximizing_revenue/media/cross_sell_accessory_web.png

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‎ecommerce/maximizing_revenue/media/cross_sell_optional.png

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‎ecommerce/maximizing_revenue/media/cross_sell_optional_install.png

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‎ecommerce/maximizing_revenue/media/cross_sell_optional_web.png

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