Future Creative Studio Launch
Future launches in-house studio, Future Creative
Future, the global leader in specialist media, announced the launch of Future Creative, a global, full-service branded content studio combining Future’s strategic and creative expertise. Future Creative offers advertisers the ability to reach passionate audiences with creative branded content solutions that drive awareness, change brand perception and inspire consumer action.
With the new studio, Future’s clients can reach valuable consumers across every stage of the customer journey by leveraging the company’s vast portfolio of market-leading brands across gaming, tech, fashion, homes and more.
ENGAGE AUDIENCES AT EVERY TOUCHPOINT
Future Creative reflects the breadth of Future itself, with insights-driven storytelling capabilities across print, digital, social, audio and experiential optimised to delight and engage audiences at every touchpoint. The studio will leverage Future’s in-house influencer marketing team dedicated to connecting brands with creators to best achieve campaign goals.
“Future Creative reaffirms our commitment to quality storytelling for both our passionate audiences and our valued brand partners,” said Jon Steinberg, CEO of Future. “By tapping into our results-oriented creative expertise and editorial know-how, advertisers have the unmatched ability to develop brand content that resonates more deeply and authentically with passionate and highly engaged audiences.”
The introduction of Future Creative marks a firm commitment from Future in building out a robust global branded content offering to serve its diverse roster of clients, including major consumer brands and retailers across the US and UK including, Nordstrom, Saks, Levi’s, Old Navy, Aveda and M&S Home.
FUTURE CREATIVE LEADERSHIP
Future Creative is led by Sharon Yi in the US and Verity Fine Hosken in the UK. Yi is an award-winning marketing executive who has led marketing and studio agencies at Chief, Condé Nast and Refinery29. Hosken previously worked at creative agency Fold7, where she delivered award-winning creative and was named one of Campaign’s Faces to Watch.
“We have the differentiated ability to place our brand partners in the middle of the conversation within a passionate audience. Future Creative is an unprecedented opportunity for brand partners to form a deeper connection with their target audiences and, ultimately, convert awareness into action,” said Sharon Yi, Senior Vice President, Future Creative.
“With Future Creative, we’re excited to take an unexpected approach to brand storytelling, offering valuable audiences and a diverse portfolio of multi-platform brands you won’t find elsewhere,” said Verity Fine Hosken, Creative Director, Future Creative. “We couldn’t be more excited for the opportunity to create stories for our partners and our audiences who are looking for more than a one-size-fits-all approach to marketing.”
To learn more about Future Creative visit hellowearefuturecreative.com