Although disclosure of odds information is ubiquitous in the marketplace, no public policy initia... more Although disclosure of odds information is ubiquitous in the marketplace, no public policy initiatives have been implemented regarding the manner in which odds information should be disclosed. Considering that behavioral decision research has shown that the format of information affects consumers’ processing and evaluation of that information, simply making odds available to consumers in the marketplace does not guarantee that this information is processable or that it aids consumer decision making. After investigating marketplace practices regarding the disclosure of odds information, the authors establish in the first study—an experiment building on basic decision research—that the number-colon-number (i.e., “1:10”) and the phrase (i.e., “One in 10”) formats outperform the decimal (i.e., “0.1”) format, regardless of the numeric complexity or magnitude of the odds information. In the second experiment, the authors investigate a more readily processed format (i.e., a sentence explai...
Government-sponsored lotteries have been criticized for disproportionately generating revenues fr... more Government-sponsored lotteries have been criticized for disproportionately generating revenues from lower-income consumers. Prior academic research on this aspect of government-sponsored lotteries reveals a set of conflicting findings: Many studies conclude that lotteries represent a form of regressive revenue production, whereas others conclude that lotteries represent proportional or even progressive revenue generation. Examination of the overall body of prior research suggests that lottery regressivity levels are not constant over time. With this research, the authors provide a more focused exploration of this issue by analyzing longitudinal sales data from six lottery states to determine patterns of change in lottery tax regressivity. The analyses provide preliminary evidence that lotteries become less regressive as they progress through their individual life cycles and as new marketing efforts—such as anonymous methods of play—become more prevalent. The authors explore implicat...
PurposeThe paper aims to examine ways to reduce privacy risk and its effects so that adoption of ... more PurposeThe paper aims to examine ways to reduce privacy risk and its effects so that adoption of e‐services can be enhanced.Design/methodology/approachConsumers that form a viable target market for an e‐service are presented with the task of experiencing the e‐service and expressing their attitudes and intentions toward it. Structural equation modeling is used to analyze the responses.FindingsThe paper finds that consumer beliefs that the e‐service will be easy to use and that the e‐service provider is credible and capable reduce privacy risk and its effects, thus enhancing adoption likelihood.Research limitations/implicationsThe focus on a financial services product (online bill paying) suggests that similar research should be conducted with other high‐risk e‐services (such as those dealing with healthcare) and lower‐risk e‐services (such as subscription services and social networks).Practical implicationsIn addition to addressing consumers' privacy risk directly, e‐service pro...
The authors examine the first 20 years of Journal of Public Policy & Marketing (JPP&M) to underst... more The authors examine the first 20 years of Journal of Public Policy & Marketing (JPP&M) to understand the nature, influences, and impact of marketing and public policy research published in the journal. After discussing the history of JPP&M, the authors report three related sets of analyses based on all articles published since the journal's inception. Specifically, a content analysis examines the scope and depth of research topics over time. Next, publication analyses assess how various authors and institutions have influenced the field through publishing in the journal. Finally, a citation analysis shows the impact of JPP&M articles on research published in journals of related fields.
The Federal Trade Commission has declared the privacy and security of consumer information to be ... more The Federal Trade Commission has declared the privacy and security of consumer information to be two major issues that stem from the rapid growth in e-commerce, particularly in terms of consumer-related commerce on the Internet. Although prior studies have assessed online retailer responses to privacy and security concerns with respect to retailers’ disclosure of their practices, these studies have been fairly general in their approaches and have not explored the potential for such disclosures to affect consumers. The authors examine online retailer disclosures of various privacy- and security-related practices for 17 product categories. They also compare the prevalence of disclosures to a subset of data from a consumer survey to evaluate potential relationships between online retailer practices and consumer perceptions of risk and purchase intentions across product categories.
... among available deductible amounts, and that choice may be related to their ethical beliefs, ... more ... among available deductible amounts, and that choice may be related to their ethical beliefs, attitudes toward insurance companies, risk propensity ... Insurance Fraud and the National Insurance Crime Bureau), and the creation of fraud special investigation units (Carris and Colin ...
... A recent study by Fischer and Arnold (1990) that considers gender differences in Christmas gi... more ... A recent study by Fischer and Arnold (1990) that considers gender differences in Christmas gift shopping found that women start shopping earlier in the year than men, spend more hours shopping (per gift), and give more gifts. ...
Http Dx Doi Org 10 1509 Jppm 27 1 19, May 29, 2013
The use of Internet cookies by visited Web sites and third-party firms has been criticized by con... more The use of Internet cookies by visited Web sites and third-party firms has been criticized by consumer advocates, policy makers, and even marketers themselves as a potential threat to consumer privacy. However, surprisingly little research has examined how the interactive effects of the disclosure and practice of cookie use as a method of nonconsensual identification might influence online users’ affect or behavior. The current research addresses this lack of research by presenting the results of three studies. Study 1, a longitudinal examination of the online environment from 2000 to 2007, finds that both cookie use and disclosure have increased, but the covert use of cookies is still a concern. Study 2 finds that consumers’ negative reactions to cookie use are significantly reduced by a priori cookie disclosure by the visited Web site. Study 3 shows that consumers’ online experience and desire for privacy act as additional moderators of reactions to cookie use. The author examines the implications of the three studies from the perspectives of research, management, and public policy.
Although disclosure of odds information is ubiquitous in the marketplace, no public policy initia... more Although disclosure of odds information is ubiquitous in the marketplace, no public policy initiatives have been implemented regarding the manner in which odds information should be disclosed. Considering that behavioral decision research has shown that the format of information affects consumers’ processing and evaluation of that information, simply making odds available to consumers in the marketplace does not guarantee that this information is processable or that it aids consumer decision making. After investigating marketplace practices regarding the disclosure of odds information, the authors establish in the first study—an experiment building on basic decision research—that the number-colon-number (i.e., “1:10”) and the phrase (i.e., “One in 10”) formats outperform the decimal (i.e., “0.1”) format, regardless of the numeric complexity or magnitude of the odds information. In the second experiment, the authors investigate a more readily processed format (i.e., a sentence explai...
Government-sponsored lotteries have been criticized for disproportionately generating revenues fr... more Government-sponsored lotteries have been criticized for disproportionately generating revenues from lower-income consumers. Prior academic research on this aspect of government-sponsored lotteries reveals a set of conflicting findings: Many studies conclude that lotteries represent a form of regressive revenue production, whereas others conclude that lotteries represent proportional or even progressive revenue generation. Examination of the overall body of prior research suggests that lottery regressivity levels are not constant over time. With this research, the authors provide a more focused exploration of this issue by analyzing longitudinal sales data from six lottery states to determine patterns of change in lottery tax regressivity. The analyses provide preliminary evidence that lotteries become less regressive as they progress through their individual life cycles and as new marketing efforts—such as anonymous methods of play—become more prevalent. The authors explore implicat...
PurposeThe paper aims to examine ways to reduce privacy risk and its effects so that adoption of ... more PurposeThe paper aims to examine ways to reduce privacy risk and its effects so that adoption of e‐services can be enhanced.Design/methodology/approachConsumers that form a viable target market for an e‐service are presented with the task of experiencing the e‐service and expressing their attitudes and intentions toward it. Structural equation modeling is used to analyze the responses.FindingsThe paper finds that consumer beliefs that the e‐service will be easy to use and that the e‐service provider is credible and capable reduce privacy risk and its effects, thus enhancing adoption likelihood.Research limitations/implicationsThe focus on a financial services product (online bill paying) suggests that similar research should be conducted with other high‐risk e‐services (such as those dealing with healthcare) and lower‐risk e‐services (such as subscription services and social networks).Practical implicationsIn addition to addressing consumers' privacy risk directly, e‐service pro...
The authors examine the first 20 years of Journal of Public Policy & Marketing (JPP&M) to underst... more The authors examine the first 20 years of Journal of Public Policy & Marketing (JPP&M) to understand the nature, influences, and impact of marketing and public policy research published in the journal. After discussing the history of JPP&M, the authors report three related sets of analyses based on all articles published since the journal's inception. Specifically, a content analysis examines the scope and depth of research topics over time. Next, publication analyses assess how various authors and institutions have influenced the field through publishing in the journal. Finally, a citation analysis shows the impact of JPP&M articles on research published in journals of related fields.
The Federal Trade Commission has declared the privacy and security of consumer information to be ... more The Federal Trade Commission has declared the privacy and security of consumer information to be two major issues that stem from the rapid growth in e-commerce, particularly in terms of consumer-related commerce on the Internet. Although prior studies have assessed online retailer responses to privacy and security concerns with respect to retailers’ disclosure of their practices, these studies have been fairly general in their approaches and have not explored the potential for such disclosures to affect consumers. The authors examine online retailer disclosures of various privacy- and security-related practices for 17 product categories. They also compare the prevalence of disclosures to a subset of data from a consumer survey to evaluate potential relationships between online retailer practices and consumer perceptions of risk and purchase intentions across product categories.
... among available deductible amounts, and that choice may be related to their ethical beliefs, ... more ... among available deductible amounts, and that choice may be related to their ethical beliefs, attitudes toward insurance companies, risk propensity ... Insurance Fraud and the National Insurance Crime Bureau), and the creation of fraud special investigation units (Carris and Colin ...
... A recent study by Fischer and Arnold (1990) that considers gender differences in Christmas gi... more ... A recent study by Fischer and Arnold (1990) that considers gender differences in Christmas gift shopping found that women start shopping earlier in the year than men, spend more hours shopping (per gift), and give more gifts. ...
Http Dx Doi Org 10 1509 Jppm 27 1 19, May 29, 2013
The use of Internet cookies by visited Web sites and third-party firms has been criticized by con... more The use of Internet cookies by visited Web sites and third-party firms has been criticized by consumer advocates, policy makers, and even marketers themselves as a potential threat to consumer privacy. However, surprisingly little research has examined how the interactive effects of the disclosure and practice of cookie use as a method of nonconsensual identification might influence online users’ affect or behavior. The current research addresses this lack of research by presenting the results of three studies. Study 1, a longitudinal examination of the online environment from 2000 to 2007, finds that both cookie use and disclosure have increased, but the covert use of cookies is still a concern. Study 2 finds that consumers’ negative reactions to cookie use are significantly reduced by a priori cookie disclosure by the visited Web site. Study 3 shows that consumers’ online experience and desire for privacy act as additional moderators of reactions to cookie use. The author examines the implications of the three studies from the perspectives of research, management, and public policy.
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