IMAGE. Zeitschrift für Interdisziplinäre Bildwissenschaft. Band 37 (1/2023): Generative Imagery: Towards a ‘New Paradigm’ of Machine Learning-Based Image Production, hrsg. Von Lukas A. R. Wilde, Marcel Lemmes und Klaus Sachs-Hombach, S. 179 - 194, 2023
By Pamela C. Scorzin | This paper examines the impact of AI on modern visual culture, focusing sp... more By Pamela C. Scorzin | This paper examines the impact of AI on modern visual culture, focusing specifically on the design of AI avatars for social media, mixed reality, and the Metaverse. The term “AI imagery” encompasses a variety of AI-generated representations, including prompt engineering. Images produced by advanced AI generators such as Midjourney, DALL-E 2, and Stable Diffusion raise questions about their nature, reality, and connection to new body concepts and ideologies. As AI-generated images become more (photo-)realistic, their connection to reality and truth becomes less clear. Nevertheless, these synthetic images created from vast amounts of internet metadata are not considered fictional or unreal. Instead, they offer a unique perspective by revealing previously hidden information and sharing it through digital platforms. Consequently, generative images act as meta-images, representing a distinct form of reality in a simulated photo-realistic style (known as “promptography”) that effectively communicates with globally connected communities. Additionally, generative images also serve as operative images, creating a technology-based visual language within a vast platform network. As networked and meta-images, they are capable of constructing and narrating the ‘meta-human’.
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