Fox Racing

Fox Head Inc.
Trade name	Fox Racing
Company type	Public
Industry	Sporting goods
Founded	1974
Headquarters	Irvine, California, U.S.
Key people	Geoff Fox, Founder;
Products	Motocross and MTB gear, Clothing, Footwear, Eyewear, Bags, Stickers, Apparel, Helmets, Boots, Men's, Women's, Youth
Owner	Vista Outdoor
Number of employees	301
Website	https://www.foxracing.com

Fox Racing is an American extreme sports (primarily motocross and mountain biking), protective equipment, and lifestyle-clothing brand founded in 1974. Fox is owned by Vista Outdoor.

History

The early histories of Fox Racing and Fox Racing Shox were intertwined. Fox Racing Shox is a brand of offroad-racing suspension components founded by Geoff Fox's brother, Bob Fox. Fox Racing Shox was originally owned by Moto-X Fox. In 1977 Bob's division split out as a separate company called Fox Factory.^[2]

A Fox Head store at the Hayuelos Mall in Bogotá, Colombia

In July 2006, Fox Racing decided to change its corporate name to Fox Head.^[3] The move was complete by the fall of that year. Fox decided such a change would help the brand further penetrate sporting venues aside from motocross, such as mountain bike, wake boarding, surfing; as well as expand into other products.

Peter Fox was named CEO in 2008, with Greg Fox remaining on the board of directors.^[4] Peter Fox subsequently left the company, but rejoined when Fox Head was acquired by Altamont Capital Partners in 2014, leaving the founder and his son in charge of the company.^[4]^[5]

In July 2022, it was announced that Fox Racing would be acquired by Vista Outdoor for $540 million. ^[6]

Fox Racing entered the shoe business in early 2022 with the introduction of Union shoe line designed for bicyclists.^[7]

In 2023, Vista Outdoor began to integrate brands such as Bell and Giro into the Action Sports division with Fox Racing.^[8]

References

^ Fox Head, Inc., ReferenceUSA, May 2016
^ "The History of Fox Air Shocks" (PDF). Moto Cross History Museum. p. 2. Retrieved May 20, 2018.
^ Liu, Jonathan. "Archived copy". Archived from the original on 2011-11-26. Retrieved 2010-07-16.{{cite web}}: CS1 maint: archived copy as title (link)
^ ^a ^b Antonovich, Michael (December 9, 2014), "FOX Head Acquired By Altamont Capital Partners", Transworld Motocross
^ Lunan, Charlie (December 11, 2014), "Fox Head Names Former CEO Peter Fox Chief Creative Officer", SGB Media
^ "Vista Outdoor to acquire Fox Racing for $540 million". Bicycle Retailer and Industry News. Retrieved 2022-07-07.
^ Clark, Nick (9 February 2023). "Fox Racing now covers head-to-toe with new Union shoe range". Bike Radar. Retrieved 9 March 2023.
^ Chun, Max (10 April 2023). "Vista Outdoor to lay off workers, close Bell/Giro facility in Scotts Valley". Lookout Santa Cruz. Retrieved 11 April 2023.

External links

Official website

[ReferenceUSA2016-1] Fox Head, Inc., ReferenceUSA, May 2016

[shox-2] "The History of Fox Air Shocks" (PDF). Moto Cross History Museum. p. 2. Retrieved May 20, 2018.

[3] Liu, Jonathan. "Archived copy". Archived from the original on 2011-11-26. Retrieved 2010-07-16.{{cite web}}: CS1 maint: archived copy as title (link)

[Antonovich2014-4] Antonovich, Michael (December 9, 2014), "FOX Head Acquired By Altamont Capital Partners", Transworld Motocross

[Lunan2014-5] Lunan, Charlie (December 11, 2014), "Fox Head Names Former CEO Peter Fox Chief Creative Officer", SGB Media

[6] "Vista Outdoor to acquire Fox Racing for $540 million". Bicycle Retailer and Industry News. Retrieved 2022-07-07.

[Shoes-7] Clark, Nick (9 February 2023). "Fox Racing now covers head-to-toe with new Union shoe range". Bike Radar. Retrieved 9 March 2023.

[MAX-8] Chun, Max (10 April 2023). "Vista Outdoor to lay off workers, close Bell/Giro facility in Scotts Valley". Lookout Santa Cruz. Retrieved 11 April 2023.

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