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Mecklermedia Corporation
Company typePublic
Industryrecruitment, event promotion
PredecessorJupitermedia
FoundedWestport, Connecticut (1994)
Defunct2015
FateLiquidated
HeadquartersDarien, Connecticut,
New York
,
United States
Key people
Alan M. Meckler, CEO/Director

Mecklermedia (formerly Internet.com LLC, Jupitermedia Inc., Mediabistro Inc. and WebMediaBrands Corporation) was a U.S.-based corporation. The original WebMediaBrands was established in 1994, and headquartered in New York. Founded by Alan M. Meckler and Tristan Louis, the company provided business-to-business (B2B) services for creative, business and information technology professionals, including recruitment and event promotion.

Until 2014, the company also operated a group of websites aimed towards the B2B market—particularly blogs covering various aspects of the media industry. In August 2014, Mediabistro sold its editorial properties to Prometheus Global Media, a subsidiary of Guggenheim Partners, for $8 million.[1]

The company announced it would liquidate itself on December 22, 2015.[2]

History

[edit]

In 1994, Alan Meckler, then CEO of Mecklermedia, created MecklerWeb as an addendum to his offerings in print (Virtual Reality World, CDrom World, and Internet World) and conferences (Internet World, Virtual Reality World). In 1995, as advertising-supported publishing emerged as a viable business model on the Web, the Website was relaunched by Tristan Louis under the name iWorld and began to publish content for the nascent Internet industry. As the Internet World conference prospered, iWorld set out on a strategy of acquiring successful Websites that were focused on technology content, such as Webopedia, SearchEngineWatch and WebReference. In 1997, the online division was renamed internet.com, after acquiring rights to the domain name from The Internet Company.

In 1998, Mecklermedia Corp. was acquired by Penton Media and the online assets were spun off into a separate company called Internet.com LLC.[3] Internet.com went public on the NASDAQ in the second half of 1999 (trading as INTM). In 1999, internet.com Corp. launched the Search Engine Strategies conference and in 2000, it acquired Earthweb and incorporated it into the JupiterWeb network. In 2002, the company purchased the Jupiter Research business from Jupiter Media Metrix and renamed itself from INT Media to Jupitermedia, with a new stock ticker symbol JUPM.

In 2004, the company started acquiring image assets and developed Jupiterimages as a separate stock photography division, which operated two online image libraries, stock.xchng, a library of free-to-use photographs and illustrations, and StockXpert, a low-cost Microstock photography site.

In 2005, Jupitermedia sold SearchEngineWatch to Incisive Media. In 2006, Jupitermedia sold its JupiterResearch division to MCG Capital Corporation. In 2007, the company operated as two divisions, JupiterImages and Jupiter Online Media. In 2007, mediabistro.com won the Small Business of the Year award from the Manhattan Chamber of Commerce.[4]

In 2008, JupiterResearch was acquired by Forrester Research.[5]

In October 2008, Jupitermedia announced that they would be selling their online images division, Jupiterimages, to the stock photography agency Getty Images for $96 million in cash.[6] The sale went ahead in February 2009; Jupiterimages (including the sites stock.xchng and StockXpert) is now a wholly owned subsidiary of Getty.[7]

Following the sale, JupiterMedia changed its name to WebMediaBrands Inc.[7] In August 2009, Quinstreet Inc. acquired the Internet.com division of WebMediaBrands for $18 million.[8] Among the sites sold as part of Internet.com were InternetNews.com, Webopedia.com, ServerWatch.com, DatabaseJournal.com, Datamation.com, eSecurityPlanet.com, EnterpriseNetworkingPlanet.com, SmallBusinessComputing.com and Developer.com.

WebMediaBrands changed its name to Mediabistro on June 13, 2013.

On May 29, 2014, Mediabistro announced that it would sell its publishing assets to Prometheus Global Media, a subsidiary of Guggenheim Partners, for $8 million. The remainder of the company, including its trade show operations, were retained under the name Mecklermedia.[9][10]

On September 10, 2015, MecklerMedia announced that, in conjunction with New York based Sagamore III LLC, that it had purchased 3DPrint.com and related assets from Forum Advertising LLC of Cape Coral, Florida. The purchase included a 25% equity position in 3DPrintBoard.com.[11]

On December 16, 2016, Mediabistro's former book publishing blog, GalleyCat, announced that it was ceasing publication.[12]

References

[edit]
  1. ^ Kelly, Keith (2014-10-16). "IWantMedia site will go dark Monday". Retrieved 2014-10-21.
  2. ^ "Mecklermedia To Liquidate; Plans To Sell Assets". 2015-12-25. Retrieved 2016-01-09.
  3. ^ Quint, Barbara (1998-10-12). "Mecklermedia Sold to Penton Media". Retrieved 2020-07-19.
  4. ^ Davis, Noah (2007-10-16). "Laurel Touby, Others Win Manhattan Chamber of Commerce Awards". Adweek. Archived from the original on 2024-03-30. Retrieved 2024-03-30.
  5. ^ Kaplan, David (2007-08-31). "Forrester Buys JupiterResearch For $23 Million". Forbes. New York City. Paidcontent.org. Retrieved 2009-08-17.
  6. ^ D'Souza, Savio (2008-10-23). "Jupitermedia to sell online image unit to Getty". Reuters. Retrieved 2009-08-14.
  7. ^ a b "Jupitermedia Announces Completion Of Sale Of Jupiterimages To Getty Images and Change Of Jupitermedia Name to WebMediaBrands". Getty Images. 2009-02-23. Archived from the original on 2009-02-28. Retrieved 2009-08-13.
  8. ^ Meckler Selling Internet.com Business to QuinStreet For $18M
  9. ^ "Adweek Parent Prometheus Buys Mediabistro Editorial Assets". Adweek. Retrieved 29 May 2014.
  10. ^ "Prometheus Global Media to Acquire Mediabistro". FishbowlNY. Archived from the original on 14 December 2014. Retrieved 29 May 2014.
  11. ^ "MecklerMedia Announces Acquisition of 3DPrint.com and Creates the First Worldwide Advertising Network for Additive Manufacturing and 3D Printing". Additive Manufacturing (AM). 2015-09-14. Retrieved 2022-04-06.
  12. ^ Dilworth, Dianna (16 December 2016). "The Final Chapter for GalleyCat". Adweek. Retrieved 20 December 2016.
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