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Galaxia SM

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Galaxia SM, Inc.
Native name
갤럭시아에스엠
FormerlyIB Worldwide
Company typePublic
KRX: 011420
Industry
FoundedNovember 22, 2004; 20 years ago (2004-11-22)
Headquarters311, Hakdong-ro, Gangnam-gu,
Seoul
,
South Korea
Key people
Lee Ban-seok (CEO)
Owner
  • Trinity Asset Management and related parties (36.66%)
  • SM Entertainment and related parties (14.49%)
Websitegalaxiasme.com
Footnotes / references
[1][2][3]

Galaxia SM (Korean: 갤럭시아에스엠; stylized as galaxiaSM) is a South Korean sports marketing and management company under Trinity Asset Management[4] and SM Entertainment with advertising, broadcast programming, content creation, digital marketing, event management, and production business.

History

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Established in November 2004, the company specialized in sports marketing, channels, content, and publishing rights and was listed on the KOSPI market in October 2006.[5][6] The largest shareholder is Trinity Asset Management, an affiliate of the Hyosung Group, with a 22.4% stake in the company and a 37.1% stake, including affiliated parties.[5]

On August 25, 2015, IB Worldwide, and entertainment company SM Entertainment signed a partnership through mutual investment.[4] IB Worldwide announced through the board of directors on the same day that it had decided to raise 11.5 billion won from SM and 8.9 billion won from affiliates of Hyosung Group and changed the company name to Galaxia SM.[7] SM also announced a third-party capital increase of 6.5 billion won for IB Worldwide, marking the first business partnership in South Korea between a sports and entertainment company.[8] Shim Woo-taek revealed that the two companies combined will be able to develop a variety of content and contribute to the national interest by expanding their scope to the global market.[9] Kim Young-min stated that the partnership would be trying to pioneer a global market with a new marketing and business model through the combination of sports and entertainment.[10] The two companies are also expecting various synergies from this strategic alliance by developing sportainment broadcasting content, merchandising businesses, body management system development, and digital marketing business through a multi-channel network (MCN).[11]

People

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Galaxia SM supports the sponsorship contracts of the athletes and is in charge of advertising and other management.[12] All information listed is adapted from the company's players page and content page of its official website.[13][14]

Association partners

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All sports governing bodies listed are adapted from Galaxia SM's sports marketing page of its official website.[15]

References

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  1. ^ "Overview – Group Companies". SM Entertainment. Archived from the original on May 27, 2022. Retrieved May 27, 2022.
  2. ^ 회사개요 – 사업분야 [Company Overview – Business Field]. Galaxia SM (in Korean). Archived from the original on May 27, 2022. Retrieved May 27, 2022.
  3. ^ 갤럭시아에스엠(A011420) | 지분분석 | 기업정보 [Galaxia SM (A011420) | Equity Analysis | Corporate Information]. CompanyGuide (in Korean). Archived from the original on March 24, 2022. Retrieved March 24, 2022.
  4. ^ a b Han, In-gu (August 25, 2015). SM엔터, IB월드와 전략적 제휴…스포테인먼트 개척한다 [SM Entertainment, A Strategic Alliance with IB World…Pioneering the Sport]. Xports News (in Korean). Archived from the original on December 9, 2021. Retrieved December 9, 2021.
  5. ^ a b Bae, Yo-han (November 20, 2015). 갤럭시아에스엠, 아시아의 IMG로 성장할 유망주 <현대證> [Galaxia SM, A Promising Prospect to Grow into Asia's IMG <Hyundai>]. The Asia Business Daily (in Korean). Archived from the original on May 27, 2022. Retrieved May 27, 2022.
  6. ^ 갤럭시아에스엠, 스포츠산업 고성장에 따른 직접적인 수혜 가능 [Galaxia SM, Can Directly Benefit from the High Growth of the Sports Industry]. Seoul Economy (in Korean). November 20, 2015. Retrieved May 27, 2022 – via Naver.
  7. ^ Pyo, Jae-min (August 25, 2015). 박인비·추신수, 엑소·소시와 한솥밥..IB월드·SM 빅딜 [Park In-bee·Choo Shin-soo, EXO·Girls' Generation are Living on the Same Roof..IB World·SM Big Deal]. OSEN [ko] (in Korean). Archived from the original on December 9, 2021. Retrieved December 9, 2021.
  8. ^ Jeon, Won (August 25, 2015). 엔터 1위 SM·스포츠 1위 IB 손잡았다…전략적 제휴 체결 [Number 1 Entertainment SM·Number 1 Sports IB Joined Hands…Conclusion of Strategic Alliance]. MyDaily (in Korean). Archived from the original on December 9, 2021. Retrieved December 9, 2021.
  9. ^ Cho, Yong-jik (October 30, 2015). IB월드와이드→갤럭시아 SM, "스포테인먼트 새 한류" [IB Worldwide → Galaxia SM, "Sportainment New Hallyu"]. Herald Economy (in Korean). Archived from the original on October 31, 2015. Retrieved May 27, 2022.
  10. ^ Han, Joon-ho (August 25, 2015). '스포테인먼트 빅딜' IB월드와이드-SM엔터테인먼트 전략적 제휴 ['Sportainment Big Deal' IB Worldwide-SM Entertainment Strategic Alliance]. Sports World (in Korean). Archived from the original on December 9, 2021. Retrieved December 9, 2021.
  11. ^ IB월드-SM엔터, 전략적 제휴… 시너지 효과 기대 [IB World-SM Entertainment, Strategic Alliance… Synergistic Effect Expectation]. Sports Dong-A (in Korean). August 25, 2015. Archived from the original on December 9, 2021. Retrieved December 9, 2021.
  12. ^ Kim, Gun-woo (December 28, 2015). 갤럭시아SM, 내년 스포츠 한류 연다...시너지 사업 '시동' [Galaxia SM, Will Open the Korean Wave in Sports Next Year...'Start' of Synergy Project]. Money Today [ko] (in Korean). Archived from the original on March 24, 2022. Retrieved March 24, 2022.
  13. ^ "Players". Galaxia SM (in Korean). Archived from the original on May 27, 2022. Retrieved March 24, 2022.
  14. ^ 콘텐츠 – 소속 크리에이터 [Content – Affiliate Creators]. Galaxia SM (in Korean). Archived from the original on May 27, 2022. Retrieved May 27, 2022.
  15. ^ Business – 스포츠 마케팅 [Business – Sports Marketing]. Galaxia SM (in Korean). Archived from the original on May 27, 2022. Retrieved May 27, 2022.
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