WTOU

WTOU

Kalamazoo, Michigan
Broadcast area	[1] (Daytime) [2] (Nighttime)
Frequency	1660 kHz C-QUAM AM stereo
Branding	The Touch
Programming
Format	Urban adult contemporary
Affiliations	The Touch
Ownership
Owner	Duke E. Wright (Midwest Communications, Inc.)
Sister stations	WKZO, WTOU, WNWN, WVFM, WZOX, WFAT
History
First air date	1998
Former call signs	WQSN (1998-2007) WQLR (2007-2020)
Call sign meaning	W TOUch
Technical information
Facility ID	87325
Class	B
Power	10,000 watts day 1,000 watts night
Repeater(s)	1560 kHz WTOU (Portage)
Links
Website	go955.com

WTOU (1660 AM) is an American expanded band radio station licensed by the Federal Communications Commission (FCC) to operate on 1660 kHz from facilities located in Kalamazoo, Michigan. The station had been licensed to Fairfield Broadcasting as WQSN, and was sold to Midwest Communications in 2006. The FCC approved a callsign change on March 26, 2007 to WQLR, the former callsign of WVFM, an existing FM music station owned by Midwest Communications in Kalamazoo. On December 18, 2020, the station switched callsigns with WTOU. The station flipped from sports to urban adult contemporary, simulcasting with WQLR sometime in mid- to late-2020.

WQLR Started out as a Clear music Station. Elevator music for some. It was located on the 3rd floor of what was the ISB Building (now the Comerica Building) in downtown Kalamazoo.

Former logo

File:WQLR-AM.png

Logo for WQLR when the station was affiliated with ESPN Radio.

File:WQLR-AM.jpg

Logo for WQLR when the station was affiliated with Fox Sports Radio.

Bronco Radio Network

In the fall of 2010, WQLR signed a five-year contract to become the flagship station of Western Michigan University women's basketball. The station continues to be the home of WMU women's basketball.

References

• Michiguide.com - WQLR History

External links

• Facility details for Facility ID WTOU ({{{2}}}) in the FCC Licensing and Management System
• {{{2}}} in Nielsen Audio's AM station database