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NSC research has revealed more than three in ten seafood consumers worldwide are eating more seafood at home to mitigate rising costs. This change in dining behaviours can also be attributed to rising demand for convenience and the array of new sales channels on offer.

The pandemic drove greater concerns for health and wellbeing, leading more of us to pursue healthier lifestyles. Meanwhile, ethical sourcing has increased in popularity as concerns for environment and food security intensify.

Norway exported seafood worth NOK 14.6 billion in August. This is an increase of NOK 724 million, or 5 per cent, from the same month last year.

NSC research has revealed that 71% of seafood consumers say origin labelling influences their purchase of seafood. Meanwhile, governments worldwide are legislating for greater transparency and traceability in seafood value chains.

NSC research has revealed that 3 in 4 seafood consumers say a wide assortment of seafood drives their choice of retailer. This desire for choice, alongside consumer interest in healthy proteins and on-the-go eating is sparking greater ‘snackification’ and innovation in the seafood industry.

The Norwegian superstar Erling Braut Haaland teams up with Seafood from Norway in fresh 2.5-year collaboration.

The Norwegian Seafood Council has hired Sigmund Bjørgo (46) as its new Country Director to China.