yes-brainer

English

Etymology

From yes +‎ brain +‎ -er, modelled on no-brainer.

Pronunciation

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Noun

yes-brainer (plural yes-brainers)

1. (informal, humorous) Something (a problem, decision, task etc.) that requires thought and consideration; a sensible conclusion or solution.

   Antonym: no-brainer

   • 2013, Caroline Archer, Christine Gordon, “Fitting the Pieces Together”, in Reparenting the Child Who Hurts: A Guide to Healing Developmental Trauma and Attachments, London: Jessica Kingsley Publishers, →ISBN, page 56:

     It is a ‘no-brainer’ to state that every one of us is unique and a clear ‘yes-brainer’ to take account of developmental body–brain–mind patterns that can guide us in devising templates for individual intervention and caregiving.

   • 2017 May 24, Jon Caramanica, “What Happened to J. Crew?”, in The New York Times‎^[1]:

     Do you see the problem here? I may be at the extreme end of the yes-brainer approach to shopping, but consumers are better informed and more curious than ever, and taking a stand, even a casual one, against that movement indicates a kind of frailty of imagination.