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The Celebrity Apprentice

The Celebrity Apprentice is an American television reality competition series. It is a variation of The Apprentice series hosted by real estate developer Donald Trump from 2008 to 2015, and actor and former California Governor Arnold Schwarzenegger from January to August 2017, when it was canceled.[1][2]

The Celebrity Apprentice
GenreReality competition
Created byMark Burnett
Starring
Theme music composer
Opening theme"For the Love of Money"
Performed by The O'Jays
Country of originUnited States
Original languageEnglish
No. of seasons8
No. of episodes90
Production
Producers
  • Mark Burnett
  • Donald Trump
  • Arnold Schwarzenegger
(2017)
Production locationsNew York City, New York (2008–16)
Los Angeles, California (2017)
Running time60 minutes (season 1)
120 minutes (seasons 2-15)
Production companies
Original release
NetworkNBC
ReleaseJanuary 3, 2008 (2008-01-03) –
February 13, 2017 (2017-02-13)
Related
The Apprentice: Martha Stewart
The Apprentice

Like its precursor, the show's opening theme song is "For the Love of Money" by The O'Jays. Unlike its precursor, Celebrity Apprentice consists of celebrities as competing apprentices rather than unknowns. Some of the celebrities featured are contemporary while others have been out of the public eye for some time. They compete to win money for a charitable organization of their choice, and come from various mass media fields, including radio and television and professional sport.

The Celebrity Apprentice is linked in seasons to its precursor TV show, The Apprentice, which consists of seasons 1–6 and season 10. The Celebrity Apprentice consists of seasons 7–9 and 11–15.

Format

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The format of The Celebrity Apprentice follows that of the original The Apprentice, outside of housing arrangements; there is no communal living space, and celebrities are not required to live in the city during filming, allowing them to maintain their own appearance schedule, which may cause them to miss out on tasks at times. The two teams are given separate suites near the boardroom which they can use for planning and other activities related to the tasks.

Additionally, the celebrities as contestants are not vying for a job, but instead each selects a charity for which they are playing. The winner of each season get a large donation made to that charity by the host, but in addition, winning project managers may also receive additional charity money by winning a task, either as a fixed amount set by the host and/or a participating business, or by the total charitable take they make on the task. The host also has discretion to provide charity funds to eliminated celebrities as a consolation prize.

History

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On July 6, 2007, it was announced that The Apprentice had been renewed for a seventh season, with a possibility of an eighth.[3] In an effort to revitalize interest in the series, season seven[4] featured celebrities playing the game to raise money for charities, going under the name The Celebrity Apprentice as opposed to continuing under The Apprentice format. British tabloid editor Piers Morgan was declared the winner of that season. On January 28, 2008, NBC confirmed that season eight would feature celebrities playing the game to raise money for charity. That season premiered in March 2009, and resulted in a win for comedian Joan Rivers.[5]

 
Trump with Dennis Rodman for Celebrity Apprentice in 2009

Season 3 of The Celebrity Apprentice aired in the spring of 2010, and was won by musician Bret Michaels.

On March 17, 2010, NBC officially stated that a new season of the original Apprentice would be brought back, with the explanation that regular working people would again attract audiences in light of the damaged U.S. economy. That season premiered September 16, 2010.[6] This time the ratings were low, and both Trump and Producer Mark Burnett returned to the 'Celebrity' format, which saw John Rich win in season 4. In season 5, late night host Arsenio Hall won. In season 6, the first all-star season took place, bringing back 14 of the most memorable celebrities to compete for the first title of the All-Star Celebrity Apprentice, which country singer Trace Adkins won. In season 7, Donald Trump returned the show to the regular Celebrity Apprentice format; TV anchor and talk show host Leeza Gibbons won the season.

After Trump announced his intentions to run for President of the United States in the 2016 election in 2015, NBC began to re-evaluate their business relationship with Trump and whether he could still be host of The Apprentice series.[7] NBC stated that they opted to sever their business ties with Trump following "derogatory statements by Donald Trump regarding immigrants" in June 2015, and began seeking a new host for the show.[8] However, Trump stated that it was his decision to end the relationship with NBC "out of respect", even though he had been approached by Burnett and NBC to host two more seasons of the show just prior to his presidential bid.[9] In an April 2016 interview, Trump revealed he earned about $213 million from the show over its 14 seasons.[10]

In September 2015, NBC announced that actor and politician Arnold Schwarzenegger would become the new host of The Celebrity Apprentice to premiere during the 2016–17 television season.[11] The rebooted series, The New Celebrity Apprentice first broadcast on January 2, 2017.[12] Trump remained credited as an Executive Producer to the show, including what was estimated as a five-figure per-show fee as well as ongoing profits from the franchise through MGM, the production entity for the show.[13]

On March 3, 2017, NBC announced that Arnold Schwarzenegger stepped down as host of The Celebrity Apprentice. Schwarzenegger cited poor ratings as well as his feud with President Trump as factors in his decision.[14]

Statistics by season

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Seasonal rankings (based on average total viewers per episode) of The Celebrity Apprentice on NBC. Note: Given that the show was a sequel television series, the below "statistics by season" chart is a continuation from its precursor's (The Apprentice) "statistics by season" chart. Note as well that season 10 is omitted from the chart below as the show reverted to The Apprentice for that season.

Season Host Winner Winner's charity Time slot Season premiere Season finale TV season Ranking Viewers
(in millions)
Finale viewers
(in millions)
7 Donald Trump Piers Morgan Intrepid Fallen Heroes Fund Thursday
9:00 pm
January 3, 2008 March 27, 2008 2007–08 48 11.0[15] 12.1[16]
8 Joan Rivers God's Love We Deliver Sunday
9:00 pm
March 1, 2009 May 10, 2009 2008–09 52 9.0[17] 8.7[18]
9 Bret Michaels American Diabetes Association March 14, 2010 May 23, 2010 2009-10 59 7.4[19] 9.3[20]
11 John Rich St. Jude Children's Research Hospital March 6, 2011 May 22, 2011 2010–11 46 8.8[21] 8.3[22]
12 Arsenio Hall Magic Johnson Foundation February 19, 2012 May 20, 2012 2011–12 73[23] 7.1[23] 6.9[24]
13 Trace Adkins American Red Cross March 3, 2013 May 19, 2013 2012–13 84[25] 5.6[25] 5.3
14 Leeza Gibbons Leeza's Care Connection Monday
8:00 pm
January 4, 2015 February 16, 2015 2014–15 67[26] 7.6[26] 6.1
15 Arnold Schwarzenegger Matt Iseman Arthritis Foundation January 2, 2017 February 13, 2017 2016–17 90[27] 4.8[27] 3.5[28]

Candidates by season

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Note: Winners are indicated in Bold; second-place finishers are indicated in Italics.

Celebrity Apprentice 1 (season 7)

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Celebrity Apprentice 2 (season 8)

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Celebrity Apprentice 3 (season 9)

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Celebrity Apprentice 4 (season 11)

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Celebrity Apprentice 5 (season 12)

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Celebrity Apprentice 6 (season 13)

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Celebrity Apprentice 7 (season 14)

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The New Celebrity Apprentice (season 15)

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Similar shows in other nations

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References

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  1. ^ Pena, Jessica (June 9, 2016). "The New Celebrity Apprentice: Arnold Schwarzenegger Series Coming to NBC". TV Series Finale. Retrieved June 9, 2016.
  2. ^ Goldberg, Lesley (August 3, 2017). "'Celebrity Apprentice': NBC Boss Doesn't Have "Any Plans to Bring It Back"". The Hollywood Reporter. Retrieved May 13, 2018.
  3. ^ Rocchio, Christopher; Rogers, Steve; "Report: NBC to announce renewal of Donald Trump's The Apprentice realityworld.com; July 6, 2007
  4. ^ "The Apprentice: Trump Says NBC Wants Him Back" tvseriesfinale.com; 31 May 2007
  5. ^ NBC Says "You're Hired" for Second Season Pick Up of 'The Celebrity Apprentice' and Announces Live Two-Hour Finale of Season One on March 27th at 9:00 PM-11:00 PM ET
  6. ^ NBC.com - NBC, Donald Trump and Mark Burnett Want To Help America Get Back To Work With New Version Of Popular Original Series 'The Apprentice'
  7. ^ Pallotta, Frank; Stelter, Brian (June 13, 2015). "NBC to 're-evaluate' Trump's 'Apprentice' role". CNN. Retrieved October 26, 2016.
  8. ^ Stelter, Brian; Pallotta, Frank (June 30, 2015). "NBCUniversal cuts ties with Donald Trump". CNN. Retrieved October 26, 2016.
  9. ^ Min, Janice (August 13, 2015). "The Donald Trump Conversation: Murdoch, Ailes, NBC and the Rush of Being TV's "Ratings Machine"". The Hollywood Reporter. Retrieved October 26, 2016.
  10. ^ Cillizza, Chris (April 5, 2016). "Donald Trump just explained his amazingly depressing vision for the country. Oh Boy". The Washington Post. Retrieved October 26, 2016.
  11. ^ "Arnold Schwarzenegger to Replace Donald Trump As Host of 'Celebrity Apprentice'". Variety. September 14, 2015. Retrieved September 10, 2015.
  12. ^ Lawrence, Derek. "Arnold Schwarzenegger's Celebrity Apprentice gets premiere date". Entertainment Weekly. Time, Inc. Retrieved June 8, 2016.
  13. ^ Littleton, Cynthia (December 8, 2016). "Donald Trump to Remain Executive Producer on 'Celebrity Apprentice'". Variety. Retrieved December 8, 2016.
  14. ^ Arnold Schwarzenegger Bails on 'Celebrity Apprentice' Citing Show's 'Baggage' The Hollywood Reporter (via Yahoo!); March 3, 2017
  15. ^ 11 million watch Celebrity Apprentice, which was the top-rated 18–49 show of the night Archived 2008-11-21 at the Wayback Machine realityblurred.com
  16. ^ Levin, Gary (May 12, 2009). "Nielsens: 'Amazing Race,' how sweet the ratings". USA Today. Retrieved October 4, 2009.
  17. ^ "Season 8 Program Ranking". June 2, 2009. Retrieved October 4, 2009.
  18. ^ "Network TV Press Releases: "Celebrity Apprentice" and "Biggest Loser: Couples," Pace NBC's Week". May 12, 2009. Archived from the original on May 17, 2009. Retrieved October 4, 2009.
  19. ^ Gorman, Bill (June 16, 2010). "Final 2009-10 Broadcast Primetime Show Average Viewership". TV by the Numbers. Archived from the original on November 21, 2010. Retrieved June 19, 2010.
  20. ^ Kissell, Rick (May 24, 2010). "SABC's 'Lost' finishes on top". Variety. Retrieved May 24, 2010.
  21. ^ Andreeva, Nellie (May 27, 2011). "Full 2010-11 Season Series Rankings". Deadline Hollywood. Mail.com Media Corporation. 2010-11 Season: Series Ranking In Total Viewers (in thousands). Retrieved May 27, 2011.
  22. ^ 'Family Guy' rules on a night of finales
  23. ^ a b Gorman, Bill (May 24, 2012). "Complete List Of 2011-12 Season TV Show Viewership: 'Sunday Night Football' Tops, Followed By 'American Idol,' 'NCIS' & 'Dancing With The Stars'". Tvbythenumbers.zap2it.com. Archived from the original on May 27, 2012. Retrieved May 25, 2012.
  24. ^ "Sunday final Ratings". Nielson. Archived from the original on May 25, 2012. Retrieved May 27, 2012.
  25. ^ a b Bibel, Sara (May 29, 2012). "Complete List Of 2012-13 Season TV Show Viewership: 'Sunday Night Football' Tops, Followed By 'NCIS,' 'The Big Bang Theory' & 'NCIS: Los Angeles'". Tvbythenumbers.zap2it.com. Archived from the original on June 7, 2013. Retrieved May 29, 2012.
  26. ^ a b "Full 2014-15 Series Rankings". Deadline Hollywood. May 22, 2015. Retrieved May 22, 2015.
  27. ^ a b "Final 2016-17 TV Rankings: 'Sunday Night Football' Winning Streak Continues". Deadline Hollywood. May 26, 2017. Retrieved May 26, 2017.
  28. ^ Porter, Rick (February 14, 2017). "'The Bachelor' adjusts up, 'Quantico' adjusts down: Monday final ratings". TV by the Numbers. Archived from the original on February 15, 2017. Retrieved February 14, 2017.
  29. ^ "SIXTEEN CELEBRITIES FROM TV, FILM, MUSIC AND SPORTS COMPETE FOR FAVORITE CHARITIES ON ARNOLD SCHWARZENEGGER-LED 'THE CELEBRITY APPRENTICE' | NBCUniversal Media Village". Archived from the original on January 18, 2017. Retrieved January 28, 2016.
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