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In the third quarter of 2022, Simons aired an advertisement featuring a woman who had chose to end life through the Canadian Medical Assistance with Dying program with the tagline, "Always Beautiful." |
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'''La Maison Simons''', commonly known as '''Simons''', is a [[fashion]] [[retail]]er in Canada, headquartered in [[Quebec City]], [[Quebec]]. It is a family business currently operated by Richard and Peter Simons. The business was established in 1840 by the son of a [[Scottish people|Scottish]] immigrant to Quebec as a dry goods store. In the 1960s, the focus of the business changed to a [[department store]], incorporating youth-oriented brands. Beginning in 1981, La Maison Simons began an expansion across Quebec. In 2012, the company expanded its business to the [[West Edmonton Mall]] in [[Alberta]] first, before opening several more stores across Canada. The success of the location at the West Edmonton Mall led to the company being sought out as a key anchor tenant at malls across Canada. Primarily a privately held firm, La Maison Simons received outside investment for the first time in its history in 2018 when it sought to open a distribution centre in Quebec City. In the third quarter of 2022, Simons aired an advertisement featuring a woman who had chose to end life through the Canadian [https://www.canada.ca/en/health-canada/services/medical-assistance-dying.html Medical Assistance with Dying] program with the tagline, "Always Beautiful."
==History==
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