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===Ownership with KSBW===
In 1956, John Cohan, the lead stockholder in KSBW radio and television in [[Salinas, California|Salinas]], agreed to acquire the KVEC stations for $450,000.<ref>{{Cite news|work=Broadcasting|id={{pq|1401216261}}|pages=92, 94|title=Cohan Buys KVEC-AM-TV; KITO, KAKC Buys Concluded|date=April 23, 1956}}</ref> KVEC-TV changed its call sign to KSBY-TV on June 14, 1957.{{r|hc}} The new designation coincided in a major change for channel 6; it was now receiving its programs by microwave from [[KSBW|KSBW-TV]] in [[Salinas, California|Salinas]]. While the pairing maintained studios in Salinas and San Luis Obispo, the combination was promoted as the Gold Coast Stations, and they began carrying the same mix of CBS, ABC, and [[NBC]] network programming.<ref name="Lomp570620">{{Cite news|url=https://www.newspapers.com/article/the-lompoc-record-channel-6-in-new-tv-co/133574208/|date=June 20, 1957|page=IV:2|title=Channel 6 In New TV Combine|newspaper=The Lompoc Record|via=Newspapers.com|access-date=October 17, 2023}}</ref><!-- Thu -->
 
The Salinas Valley Broadcasting Corporation, parent company of both stations as well as KSBW radio in Salinas, agreed to be purchased in 1960 by Paul Harron and Gordon Gray, who together owned radio and television properties in upstate New York.<ref name="Cali600321">{{Cite news|url=https://www.newspapers.com/article/the-californian-eastern-group-buys-ksbw/133574279/|date=March 21, 1960|page=2|title=Eastern Group Buys KSBW Television and Radio Stations Here|newspaper=The Californian|via=Newspapers.com|access-date=October 17, 2023}}</ref><!-- Mon --> The deal never materialized; instead, president and general manager John Cohan and three associates took control of the station in a transaction announced that October.<ref>{{Cite news|title=Closed Circuit: New deal in Salinas|work=Broadcasting|page=5|date=October 17, 1960|id={{ProQuest|962817297}} }}</ref> KSBW and KSBY were no longer ABC affiliates by 1962; in the Salinas portion of the market, [[KNTV]] in [[San Jose, California|San Jose]] was carrying the CBS and NBC shows that could not be fit on KSBW–KSBY's schedule,<ref name="Cali620502">{{Cite news|url=https://www.newspapers.com/article/the-californian-gilliland-says-tv-11-has/133574349/|date=May 2, 1962|page=36|title=Gilliland Says TV-11 Has as Much at Stake As 8 in Cable System|newspaper=The Californian|via=Newspapers.com|access-date=October 17, 2023}}</ref><!-- Wed --> while [[KEYT]] in [[Santa Barbara, California|Santa Barbara]] became a full-time ABC affiliate in September 1963.<ref name="Vent631005">{{Cite news|url=https://www.newspapers.com/article/ventura-county-star-3-color-shows-on-key/133579579/|date=October 5, 1963|page=9|title=3 Color Shows On KEYT TV|newspaper=Ventura County Star-Free Press|via=Newspapers.com|access-date=October 17, 2023}}</ref><!-- Sat --> In 1964, a second station went on the air in [[Santa Maria, California|Santa Maria]]: [[KCOY-TV]] (channel 12), which in 1965 sought to force KSBY to become an exclusive CBS affiliate so as to protect its NBC affiliation.<ref name="Trib651105">{{Cite news|url=https://www.newspapers.com/article/the-tribune-station-pressured-to-program/133574453/|date=November 5, 1965|page=7|title=Station pressured to program only CBS shows: KSBY target in federal action|newspaper=San Luis Obispo County Telegram-Tribune|via=Newspapers.com|access-date=October 17, 2023}}</ref><!-- Fri --> The opposite would take place four years later: on January 12, 1969, KSBY became a primary NBC affiliate and KCOY-TV a primary CBS affiliate.<ref>{{Cite news|title=Media reports: Network changes|work=Broadcasting|id={{ProQuest|1016853512}}|date=January 13, 1969|page=47}}</ref> The ownership consortium, later known as Central California Communications Corporation, also owned the cable systems in Salinas and San Luis Obispo.<ref name="Trib780113">{{Cite news|url=https://www.newspapers.com/article/the-tribune-new-york-firm-buys-ksby-tv/133574755/|date=January 13, 1978|page=1|title=New York firm buys KSBY-TV|newspaper=San Luis Obispo County Telegram-Tribune|via=Newspapers.com|access-date=October 17, 2023}}</ref><!-- Fri --> The FCC ordered Central California Communications Corporation to file for operation of KSBY on a standalone, non-satellite basis in 1975, on account of its financial condition; the order stemmed from a dispute with Gill Industries, owner of KNTV, over the combination of KSBW and KSBY viewership figures for ratings purposes in the Salinas–Monterey market, where the stations' competition—KNTV and [[KION-TV|KMST]] in the north and KCOY-TV in the south—did not serve the same area.<ref>{{Cite news|id={{ProQuest|1014686699}}|title=FCC steps out of market wrangle|work=Broadcasting|page=32|date=December 1, 1975}}</ref>