Abstract
This study explored the shared values among the emerging Chinese middle class with List of Value instrument and identifies four of the most important shared values: sense of security, sense of accomplishment, self-respect and well respected. The demographic differences of the Chinese middle class on value priorities were compared. The impact of dominant values on lifestyles and consumption attitudes was studied as well. The dominant value rankings and demographic differences on value preference can be a theoretical reference for designers and marketers.
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Li, W., Huang, J. (2021). Understanding the Value Rankings of Chinese Middle Class. In: Goonetilleke, R.S., Xiong, S., Kalkis, H., Roja, Z., Karwowski, W., Murata, A. (eds) Advances in Physical, Social & Occupational Ergonomics. AHFE 2021. Lecture Notes in Networks and Systems, vol 273. Springer, Cham. https://doi.org/10.1007/978-3-030-80713-9_54
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