DIGIDAY+ MEMBER EXCLUSIVES
Roblox is starting to take programmatic advertising more seriously
Although marketers are already spending millions of dollars inside Roblox, the bulk of that spending goes to in-game studios building branded worlds, rather than directly to the platform itself. Programmatic ads represent a more straightforward revenue stream for Roblox.
The latest from the trial against Google's ad tech
Google keeps cookies in Chrome
Media
The art of negotiating AI deals, according to Time COO Mark Howard
Time’s chief operating officer took the stage at the Digiday Publishing Summit to share how he evaluates deals with AI companies.
Mythbuster: What was said, and what was really meant, at the DOJ vs. Google ad tech trial
As the trial enters its final furlong, we read between the lines to offer an interpretation of what was really meant both on the witness stand and in articles of evidence.
How Axios increased its pre-booked ad revenue by pitching niche audiences
Axios’ CRO Jacquelyn Cameron shared how her team is using niche expertise to convince advertisers to act early on booking 2025 sponsorships.
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Marketing
The rise, stall and fall of Oracle’s advertising business
The demise of the once-market leading adtech business marks a new chapter in the industry’s story.
Why U.S. sports teams like the Chicago Bulls are betting on international audiences for growth
The Bulls aren’t alone in looking to foster this kind of growth — and eventually monetize it — with international fanbases.
As Snap gears up to cash in on AR (again), advertisers stand ready for some clarity
Snap CEO Evan Spiegel believes that augmented reality could eventually drive ad dollars into his business. But it’s safe to say advertisers aren’t convinced just yet.
Future of TV
Future of TV Briefing: How publishers are turning podcasts into video talk shows
This week’s Future of TV Briefing looks at how Overtime and Vox Media are adapting their podcasts into long-form videos.
Future of TV Briefing: FAST channels’ ad fill rates have slipped in 2024
This week’s Future of TV Briefing looks at how free, ad-supported streaming TV channels are filling less of their available ad slots this year.
Future of TV Briefing: Why owned channels are key to creators’ commerce businesses
This week’s Future of TV Briefing looks at why it’s important for creators to have their own channels to support their affiliate commerce businesses.
Media Buying
Media Buying Briefing: Influencer agencies expand into talent management to reach more creators
One way influencer agencies are differentiating themselves from traditional shops or talent management firms is through technology, partnerships and a more holistic approach to working with influencers.
Billups expands its operations in APAC with a new regional CEO
Billups, an out-of-home specialist managed services media agency, is expanding on the acquisition of a Malaysian company, and has tapped a former Dentsu executive to oversee its growing APAC business potential.
Media Buying Briefing: Who controls the balance of power between retail media and media agencies?
It may not be the only one in the marketing landscape, but there’s a power struggle happening in the world of commerce media. It’s a tale as old as Amazon itself — and for the record, Amazon is 30 years old.
Podcasts
Research
More workers are looking to their employers for training on AI tools to build new tech skills and better their career mobility.
More workers are looking to their employers for training on AI tools to build new tech skills and better their career mobility.
For every 24 hours of shutdown at the ports, it will take seven days to clear through the backlog. That means that even if the strike lasts just one week, the ports will be backed up until after the election.
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Member ExclusiveThese 3 fashion collectors view their expensive goods as assets
For every 24 hours of shutdown at the ports, it will take seven days to clear through the backlog. That means that even if the strike lasts just one week, the ports will be backed up until after the election.
Pop-ups are becoming a popular marketing tactic for emerging brands, and Modern Retail set out to analyze how they’re approaching these activations.
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Member ExclusiveSnap survey: How brands' retail media strategies are maturing
Pop-ups are becoming a popular marketing tactic for emerging brands, and Modern Retail set out to analyze how they’re approaching these activations.