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2010 – 2019
- 2019
[j8]Mark Lee Gillenson, Xihui Zhang, Achita Muthitacharoen, Pattarawan Prasarnphanich:
I've Got You Under My Skin: The Past, Present, and Future Use of RFID Technology in People and Animals. J. Inf. Technol. Manag. 30(2): 19-29 (2019)- 2017
- [c8]Achita Muthitacharoen:
Unequal Qualities of Online Bids and their Relationships with Seller's Strategies in Electronic Auctions. AMCIS 2017 - 2016
- [j7]Leida Chen, Achita Muthitacharoen:
An Empirical Investigation of the Consequences of Technostress: Evidence from China. Inf. Resour. Manag. J. 29(2): 14-36 (2016) - [c7]Achita Muthitacharoen:
Understanding the Interdependencies between Bidding Strategies in Online Auction. AMCIS 2016 - 2014
- [j6]Achita Muthitacharoen, Mehmet Barut, Khawaja A. Saeed:
The Role of Uncertainty Stemming from Product Monetary Value in Online Auctions: The Case of Search Goods. Int. J. Electron. Commer. 19(1): 65-98 (2014) - 2012
- [c6]Achita Muthitacharoen, Stefan Tams:
Examining Interdependencies between Seller's and Buyer's Strategies in Online Auctions: (The Case of Seller's Choice of Auction Duration). AMCIS 2012 - [c5]Achita Muthitacharoen:
The Hidden Effects of Opening Bids in Online Auctions. ICIS 2012
2000 – 2009
- 2009
- [j5]Achita Muthitacharoen, Khawaja Asjad Saeed:
Examining user involvement in continuous software development: (a case of error reporting system). Commun. ACM 52(9): 113-117 (2009) - [c4]Achita Muthitacharoen, John T. Perry:
Understanding the role of Surcharfe Information Transparency and Pricing Strategies in Online Auctions. AMCIS 2009: 555 - [c3]Achita Muthitacharoen:
Revisiting Bidder Heterogeneities in Online Auctions (The Case of Soft vs. Hard Closing Formats). ICIS 2009: 80 - 2008
- [j4]Khawaja A. Saeed, Achita Muthitacharoen:
To Send or Not to Send: An Empirical Assessment of Error Reporting Behavior. IEEE Trans. Engineering Management 55(3): 455-467 (2008) - 2006
- [j3]Achita Muthitacharoen, Prashant C. Palvia, Lloyd D. Brooks, Balaji C. Krishnan, Robert F. Otondo, Donna Retzlaff-Robert:
Reexamining Technology Acceptance in Online Task Behaviours. Electron. Mark. 16(1): 4-15 (2006) - [j2]Achita Muthitacharoen, Mark Lee Gillenson, Nattawat Suwan:
Segmenting online customers to manage business resources: A study of the impacts of sales channel strategies on consumer preferences. Inf. Manag. 43(5): 678-695 (2006) - 2004
- [c2]Achita Muthitacharoen, Nattawat Suwan:
Segmenting Online Consumers Based on their Preference Developments. AMCIS 2004: 486 - 2003
- [c1]Achita Muthitacharoen, Prashant Palvia:
Explaining Alternative Behaviors of Online Consumers: An Integration of the Technology Acceptance Model to Preferential Decision. AMCIS 2003: 65 - 2002
- [j1]Achita Muthitacharoen, Prashant Palvia:
B2C Internet Commerce: A Tale of Two Nations. J. Electron. Commer. Res. 3(4): 201-212 (2002)
Coauthor Index
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