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2020 – today
- 2024
[i1]Ming-Hui Huang, Roland T. Rust:
Automating Creativity. CoRR abs/2405.06915 (2024)
2010 – 2019
- 2016
- [j8]Sunil Mithas
, Roland T. Rust:
How Information Technology Strategy and Investments Influence Firm Performance: Conjecture and Empirical Evidence. MIS Q. 40(1): 223-245 (2016) - [c2]Ming-Hui Huang, William Rand, Roland T. Rust:
Don't Do It Right, Do It Fast? Speed and Quality of Innovation as an Emergent Process. ICIS 2016 - 2014
- [j7]Roland T. Rust, Ming-Hui Huang:
The Service Revolution and the Transformation of Marketing Science. Mark. Sci. 33(2): 206-221 (2014)
2000 – 2009
- 2009
- [j6]Tuck Siong Chung, Roland T. Rust, Michel Wedel:
My Mobile Music: An Adaptive Personalization System for Digital Audio Players. Mark. Sci. 28(1): 52-68 (2009) - [c1]Michel Wedel, Roland T. Rust, Tuck Siong Chung:
Up close and personalized: a marketing view of recommendation systems. RecSys 2009: 3-4 - 2006
- [j5]Roland T. Rust, Carol Miu:
What academic research tells us about service. Commun. ACM 49(7): 49-54 (2006) - 2005
- [j4]Roland T. Rust, P. K. Kannan, Anupama D. Ramachandran:
E-Service: The Revenue Expansion Path to E-Commerce Profitability. Adv. Comput. 64: 160-196 (2005) - 2003
- [j3]Roland T. Rust, P. K. Kannan:
E-service: a new paradigm for business in the electronic environment. Commun. ACM 46(6): 36-42 (2003) - 2001
- [j2]Roland T. Rust, Katherine N. Lemon:
E-Service and the Consumer. Int. J. Electron. Commer. 5(3): 85-101 (2001)
1990 – 1999
- 1999
- [j1]Roland T. Rust, Timothy L. Keiningham, Stephen Clemens, Anthony Zahorik:
Return on Quality at Chase Manhattan Bank. Interfaces 29(2): 62-72 (1999)
Coauthor Index
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