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ORCIDMarketing Science, Volume 38
Volume 38, Number 1, January - February 2019
- Artem Timoshenko
, John R. Hauser:
Identifying Customer Needs from User-Generated Content. 1-20 - Miremad Soleymanian, Charles B. Weinberg, Ting Zhu:
Sensor Data and Behavioral Tracking: Does Usage-Based Auto Insurance Benefit Drivers? 21-43 - Xinyu Cao, T. Tony Ke:
Cooperative Search Advertising. 44-67 - Dmitri Kuksov, J. Miguel Villas-Boas:
The Performance Measurement Trap. 68-87 - Daria Dzyabura, Srikanth Jagabathula, Eitan Muller:
Accounting for Discrepancies Between Online and Offline Product Evaluations. 88-106 - Yufeng Huang:
Learning by Doing and the Demand for Advanced Products. 107-128 - Qiang Fu, Ganesh Iyer:
Multimarket Value Creation and Competition. 129-149 - Zijun (June) Shi, Kaifu Zhang, Kannan Srinivasan:
Freemium as an Optimal Strategy for Market Dominant Firms. 150-169 - Xi Li, Yanzhi Li, Mengze Shi:
Managing Consumer Deliberations in a Decentralized Distribution Channel. 170-190
Volume 38, Number 2, March - April 2019
- Brett R. Gordon, Florian Zettelmeyer, Neha Bhargava, Daniel Chapsky:
A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook. 193-225 - Kanishka Misra, Eric M. Schwartz, Jacob D. Abernethy:
Dynamic Online Pricing with Incomplete Information Using Multiarmed Bandit Experiments. 226-252 - Kohei Kawaguchi, Kosuke Uetake, Yasutora Watanabe:
Effectiveness of Product Recommendations Under Time and Crowd Pressures. 253-273 - Beth L. Fossen, David A. Schweidel:
Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers? 274-295 - O. Cem Ozturk, Pradeep K. Chintagunta, Sriram Venkataraman:
Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors. 296-316 - Necati Ertekin, Jeffrey D. Shulman, Haipeng (Allan) Chen:
On the Profitability of Stacked Discounts: Identifying Revenue and Cost Effects of Discount Framing. 317-342 - Marc Fischer:
Practice Prize Paper-Managing Advertising Campaigns for New Product Launches: An Application at Mercedes-Benz. 343-359
Volume 38, Number 3, May - June 2019
- Hui Li, Kannan Srinivasan:
Competitive Dynamics in the Sharing Economy: An Analysis in the Context of Airbnb and Hotels. 365-391 - Masakazu Ishihara, Andrew T. Ching:
Dynamic Demand for New and Used Durable Goods Without Physical Depreciation: The Case of Japanese Video Games. 392-416 - Daria Dzyabura, John R. Hauser:
Recommending Products When Consumers Learn Their Preference Weights. 417-441 - Quan Zheng, Xiajun Amy Pan, Janice E. Carrillo:
Probabilistic Selling for Vertically Differentiated Products with Salient Thinkers. 442-460 - Monic Sun, Xiaoquan (Michael) Zhang, Feng Zhu:
U-Shaped Conformity in Online Social Networks. 461-480 - Beth L. Fossen, David A. Schweidel:
Measuring the Impact of Product Placement with Brand-Related Social Media Conversations and Website Traffic. 481-499 - Anthony J. Dukes, Yi Zhu:
Why Customer Service Frustrates Consumers: Using a Tiered Organizational Structure to Exploit Hassle Costs. 500-515 - Kristina Klein, Franziska Völckner, Hernán A. Bruno, Henrik Sattler, Pascal Bruno:
Brand Positioning Based on Brand Image-Country Image Fit. 516-538
Volume 38, Number 4, July - August 2019
- Przemyslaw Jeziorski, Elena Krasnokutskaya, Olivia Ceccarini:
Skimming from the Bottom: Empirical Evidence of Adverse Selection When Poaching Customers. 543-566 - Mina Ameri, Elisabeth Honka, Ying Xie:
Word of Mouth, Observed Adoptions, and Anime-Watching Decisions: The Role of the Personal vs. the Community Network. 567-583 - W. Jason Choi, Amin Sayedi:
Learning in Online Advertising. 584-608 - Mantian Mandy Hu, Chu (Ivy) Dang, Pradeep K. Chintagunta:
Search and Learning at a Daily Deals Website. 609-642 - Matthew McGranaghan, Jura Liaukonyte, Geoffrey Fisher, Kenneth C. Wilbur:
Lead Offer Spillovers. 643-668 - Zibin Xu, Anthony J. Dukes:
Product Line Design Under Preference Uncertainty Using Aggregate Consumer Data. 669-689 - Adam N. Smith, Peter E. Rossi, Greg M. Allenby:
Inference for Product Competition and Separable Demand. 690-710 - Feihong Xia, Rabikar Chatterjee, Jerrold H. May:
Using Conditional Restricted Boltzmann Machines to Model Complex Consumer Shopping Patterns. 711-727
Volume 38, Number 5, September - October 2019
- K. Sudhir:
Introduction to the Special Section on Mobile Technologies. 733 - Yanwen Wang, Chunhua Wu, Ting Zhu:
Mobile Hailing Technology and Taxi Driving Behaviors. 734-755 - Unnati Narang, Venkatesh Shankar:
Mobile App Introduction and Online and Offline Purchases and Product Returns. 756-772 - Sam Ransbotham, Nicholas H. Lurie, Hongju Liu:
Creation and Consumption of Mobile Word of Mouth: How Are Mobile Reviews Different? 773-792
- Brett Hollenbeck, Sridhar Moorthy, Davide Proserpio:
Advertising Strategy in the Presence of Reviews: An Empirical Analysis. 793-811 - Dmitri Kuksov, Chenxi Liao:
Opinion Leaders and Product Variety. 812-834 - Sanjay Jain:
Time Inconsistency and Product Design: A Strategic Analysis of Feature Creep. 835-851 - Tinglong Dai, Kinshuk Jerath:
Salesforce Contracting Under Uncertain Demand and Supply: Double Moral Hazard and Optimality of Smooth Contracts. 852-870 - Bicheng Yang, Tat Y. Chan, Raphael Thomadsen:
A Salesforce-Driven Model of Consumer Choice. 871-887 - Cheng Chou, Timothy P. Derdenger, Vineet Kumar:
Linear Estimation of Aggregate Dynamic Discrete Demand for Durable Goods: Overcoming the Curse of Dimensionality. 888-909
Volume 38, Number 6, November - December 2019
- K. Sudhir:
Editorial: An Update on the Frontiers Section. 913-917 - Nico Neumann, Catherine E. Tucker, Timothy Whitfield:
Frontiers: How Effective Is Third-Party Consumer Profiling? Evidence from Field Studies. 918-926 - Pengyuan Wang, Guiyang Xiong, Jian Yang:
Frontiers: Asymmetric Effects of Recreational Cannabis Legalization. 927-936 - Xueming Luo, Siliang Tong, Zheng Fang, Zhe Qu:
Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases. 937-947
- Hana Choi, Carl F. Mela:
Monetizing Online Marketplaces. 948-972 - Michael Lewis, Yanwen Wang, Chunhua Wu:
Season Ticket Buyer Value and Secondary Market Options. 973-993 - Anna E. Tuchman:
Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising. 994-1022 - Mohammad Zia, Ram C. Rao:
Search Advertising: Budget Allocation Across Search Engines. 1023-1037 - Elea McDonnell Feit, Ron Berman:
Test & Roll: Profit-Maximizing A/B Tests. 1038-1058 - John R. Hauser, Felix Eggers, Matthew Selove:
The Strategic Implications of Scale in Choice-Based Conjoint Analysis. 1059-1081
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