Segmentation is essential and necessary for organizations trying to survive in the global market.... more Segmentation is essential and necessary for organizations trying to survive in the global market. Therefore, organizations that sell a product or service have to know their various target markets. Then segment their product in a way that suits each segment identified. This study aims to clarify the best methods and technique of medical consumer market segmentation in Egypt and how this can be effectively utilized to improve the organization’s sales. The researchers working in the medical supplies sector and the organizations in this sector always face the problem of whom to target. This study focuses more on the definition, bases of segmentation and this segmentation effect on the organization sales. This research will provide information about the market segmentation which will help the researcher and the organizations to identify the gap between the concept of market segmentation and how it is applied in practice to achieve a sales growth.
Segmentation is essential and necessary for organizations trying to survive in the global market.... more Segmentation is essential and necessary for organizations trying to survive in the global market. Therefore, organizations that sell a product or service have to know their various target markets. Then segment their product in a way that suits each segment identified. This study aims to clarify the best methods and technique of medical consumer market segmentation in Egypt and how this can be effectively utilized to improve the organization’s sales. The researchers working in the medical supplies sector and the organizations in this sector always face the problem of whom to target. This study focuses more on the definition, bases of segmentation and this segmentation effect on the organization sales. This research will provide information about the market segmentation which will help the researcher and the organizations to identify the gap between the concept of market segmentation and how it is applied in practice to achieve a sales growth.
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