Post-Neubrutalism: foreshadowing Figma’s next aesthetic ethos
The word is out that Solarpunk is in, at least according to Figma CEO, Dylan Field, at SXSW 2024. And there are clues as to why the fastest-growing design tool is heading towards the next design trend after Neubrutalism.
Published in
11 min readMar 30, 2024
To make the contrast even stronger, he used two upcoming electric vehicles, Tesla’s Cybertruck and Rivian’s R3, as a comparison of the two design trends, Cyberpunk and Solarpunk.
In his words, while both vehicles show futuristic elements, Tesla Cybertruck’s design aesthetic went for a raw, edgy, triangular/low poly treatment, creating a depressing or dystopian feel, emulating Cyberpunk.
Rivian R3, on the other hand, was more associated with Solarpunk in the sense that it had more curves and blended more into the environment, making it look human, natural, and optimistic about the future.
