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Taylor Swift with vintage Hollywood-style hair, striking makeup, and red lipstick sits in an orange-and-red-toned dressing room. She is wearing a sparkling red dress, matching long red opera gloves, a diamond necklace, and earrings. She is seated on a b

It's Showtime! This Sunday Taylor Swift’s 'The Fate of Ophelia' music video comes to life only on YouTube


Taylor Swift

Tune in to Taylor Swift’s YouTube channel this Sunday, October 5th at 7 p.m. ET to witness the highly anticipated digital premiere of ‘The Fate of Ophelia.’ This weekend, YouTube is your home for all things “The Life of a Showgirl”

Calling all Swifties around the world — it’s time to set your reminders — because this Sunday marks the beginning of the next era centered around Taylor Swift’s masterful craft of cinematic storytelling. Starting at 7 p.m. Eastern Time, Swift is inviting fans into her extraordinary new world with the digital premiere of the music video for "The Fate of Ophelia" followed by lyric videos for all 12 songs on Taylor's brand new album “The Life of a Showgirl.” It’s all happening only on YouTube.

The Full Story Unfolds

YouTube is where music and video collide. And here, the story doesn't end with the main video—it expands. Immediately following the ‘The Fate of Ophelia’ premiere, fans will be able to watch the lyric videos as a community, chatting in real time from around the world. This visual experience is designed to give fans a deep, uninterrupted dive into "The Life of a Showgirl" through another lens.

animated GIF showing the YouTube Shorts app, highlighting an effect related to Taylor Swift.

Take Center Stage with the Showgirl Shorts Effect!

This weekend fans will be able to see and hear all the new music, every video, and more through one easy search. And while immersing themselves in all things “The Life of a Showgirl,” they can actually put themselves at the center of the story on Shorts. The custom effect will allow fans to showcase their main character, showgirl energy with real-time reactions, amazing outfits or anything their heart desires!

Here’s how:

  1. Open YouTube Shorts and hit the create button
  2. Click on Effects and look for the “Showgirl” icon
  3. Tap a star to select your perfect color palette—will you go for dazzling gold or vibrant pink?
  4. Press record and show off your unique Showgirl energy!
  5. Share your videos using the hashtag #TSTheLifeofaShowgirl and become a part of the moment.

This is just the beginning of “The Life of a Showgirl” on YouTube…and stay curious, because you never know what you might find as you search for more Taylor Swift this weekend ❤️‍🔥

Set your reminders HERE for ‘The Fate of Ophelia’ music video premiere this Sunday at 7 p.m. ET

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