Batik telah diakui oleh UNESCO sebagai warisan budaya dunia , n amun ketertarikan generasi muda t... more Batik telah diakui oleh UNESCO sebagai warisan budaya dunia , n amun ketertarikan generasi muda terhadap batik kian menurun. Di tengah keadaan ini, tahun 2015 muncul merek batik premium ”Negarawan” dengan market generasi muda. Negarawan berkembang menjadi merek yang kuat dibuktikan dengan pengikutnya di Instagram hingga 24 ribu. Negarawan menggunakan strategi marketing public relations untuk membentuk citra merek. Penelitian ini menggunakan pendekatan kualitatif dengan metode penelitian studi kasus. Pengumpulan data primer dilakukan melalui wawancara dan observasi partisipatif. Data sekunder didapat melalui studi kepustakaan dan dokumentasi dan data primer diperoleh dari dua informan kunci Chief Executive Officer, Chief Marketing Officer dan tiga konsumen Negarawan. Hasil penelitian menunjukkan implementasi three ways strategy marketing public relations saling mendukung dalam membentuk citra merek. Push strategy berperan dalam mendorong penjualan, pull dalam meningkatkan partisipasi...
There were several studies about expatriate leadership that conducted in Indonesia, but those are... more There were several studies about expatriate leadership that conducted in Indonesia, but those are only focuses on the experience of living and working abroad. Consequently, this study aims to investigate the role of cultural intelligence (CQ) in cross-cultural leadership effectiveness, within the context of Indian-Indonesian cultural differences. Besides, what kind of leadership style that practiced by an expatriate leader as the result of CQ's role. This study used a qualitative method and conducted in one of the international schools in Semarang. The participants of this study contain 5 peoples (an Indian Principal, 2 school coordinators, and 2 teachers). Each participant delivered briefly about all the points that used in this study. The data were gathered by using in-depth interviews to revealed that all aspects in CQ (metacognitive, cognitive, motivational, behavioral) thoroughly have the main role in the Principal’s cross-cultural leadership effectiveness. The result of th...
The COVID-19 pandemic in Indonesia divides society's opinion into 2 sides. The opinion was mo... more The COVID-19 pandemic in Indonesia divides society's opinion into 2 sides. The opinion was mostly affected by the government’s responses during the pre-crisis and crisis phase. Therefore, this study aims to review the government’s crisis responses that already appeared. A qualitative method was used to determine the issue. The data are taken from COVID-19 official websites and online news portals portrayed from February until April 2020. From the data resource, the author then found that some mistakes appeared both in the pre-crisis and crisis phase. The mistakes consist of; ( 1) lack of emergency responses to crucial information, (2) inappropriate key messages, (3) inconsistent statements from the government, (4) the changing of spokesperson Furthermore, the author provides several recommendations to the Indonesian government for the proper response during the pre-crisis and crisis-phase for the other issue in the future. The recommendations are; (1) being consistent in every information that delivers to society, (2) avoid controversial statements, (3) form a communication task force team to develop and convey the message. Keywords: crisis communication, Indonesia, COVID-19
There were several studies about expatriate leadership that conducted in Indonesia, but those are... more There were several studies about expatriate leadership that conducted in Indonesia, but those are only focuses on the experience of living and working abroad. Consequently, this study aims to investigate the role of cultural intelligence (CQ) in cross-cultural leadership effectiveness, within the context of Indian-Indonesian cultural differences. Besides, what kind of leadership style that practiced by an expatriate leader as the result of CQ's role.
This study used a qualitative method and conducted in one of the international schools in Semarang. The participants of this study contain 5 peoples (an Indian Principal, 2 school coordinators, and 2 teachers). Each participant delivered briefly about all the points that used in this study.
The data were gathered by using in-depth interviews to revealed that all aspects in CQ (metacognitive, cognitive, motivational, behavioral) thoroughly have the main role in the Principal’s cross-cultural leadership effectiveness. The result of the data analysis indicate that the Principal has some characteristics of an effective leader, such as communicative, pay attention to the well-being of the staffs, listen carefully to the suggestion from the staffs, and directly see the conditions that faced by the staffs. Besides, the role of CQ also resulted in the Principal's leadership style, which shows bureaucratic but with a touch of nurturant side inside. The Principal is task-oriented, but still, keep a good relation with the staffs through motivation and praise.
Keyword: Cultural Intelligence (CQ), Cross-Cultural, Leadership, Qualitative
Batik telah diakui oleh UNESCO sebagai warisan budaya dunia , n amun ketertarikan generasi muda t... more Batik telah diakui oleh UNESCO sebagai warisan budaya dunia , n amun ketertarikan generasi muda terhadap batik kian menurun. Di tengah keadaan ini, tahun 2015 muncul merek batik premium ”Negarawan” dengan market generasi muda. Negarawan berkembang menjadi merek yang kuat dibuktikan dengan pengikutnya di Instagram hingga 24 ribu. Negarawan menggunakan strategi marketing public relations untuk membentuk citra merek. Penelitian ini menggunakan pendekatan kualitatif dengan metode penelitian studi kasus. Pengumpulan data primer dilakukan melalui wawancara dan observasi partisipatif. Data sekunder didapat melalui studi kepustakaan dan dokumentasi dan data primer diperoleh dari dua informan kunci Chief Executive Officer, Chief Marketing Officer dan tiga konsumen Negarawan. Hasil penelitian menunjukkan implementasi three ways strategy marketing public relations saling mendukung dalam membentuk citra merek. Push strategy berperan dalam mendorong penjualan, pull dalam meningkatkan partisipasi...
There were several studies about expatriate leadership that conducted in Indonesia, but those are... more There were several studies about expatriate leadership that conducted in Indonesia, but those are only focuses on the experience of living and working abroad. Consequently, this study aims to investigate the role of cultural intelligence (CQ) in cross-cultural leadership effectiveness, within the context of Indian-Indonesian cultural differences. Besides, what kind of leadership style that practiced by an expatriate leader as the result of CQ's role. This study used a qualitative method and conducted in one of the international schools in Semarang. The participants of this study contain 5 peoples (an Indian Principal, 2 school coordinators, and 2 teachers). Each participant delivered briefly about all the points that used in this study. The data were gathered by using in-depth interviews to revealed that all aspects in CQ (metacognitive, cognitive, motivational, behavioral) thoroughly have the main role in the Principal’s cross-cultural leadership effectiveness. The result of th...
The COVID-19 pandemic in Indonesia divides society's opinion into 2 sides. The opinion was mo... more The COVID-19 pandemic in Indonesia divides society's opinion into 2 sides. The opinion was mostly affected by the government’s responses during the pre-crisis and crisis phase. Therefore, this study aims to review the government’s crisis responses that already appeared. A qualitative method was used to determine the issue. The data are taken from COVID-19 official websites and online news portals portrayed from February until April 2020. From the data resource, the author then found that some mistakes appeared both in the pre-crisis and crisis phase. The mistakes consist of; ( 1) lack of emergency responses to crucial information, (2) inappropriate key messages, (3) inconsistent statements from the government, (4) the changing of spokesperson Furthermore, the author provides several recommendations to the Indonesian government for the proper response during the pre-crisis and crisis-phase for the other issue in the future. The recommendations are; (1) being consistent in every information that delivers to society, (2) avoid controversial statements, (3) form a communication task force team to develop and convey the message. Keywords: crisis communication, Indonesia, COVID-19
There were several studies about expatriate leadership that conducted in Indonesia, but those are... more There were several studies about expatriate leadership that conducted in Indonesia, but those are only focuses on the experience of living and working abroad. Consequently, this study aims to investigate the role of cultural intelligence (CQ) in cross-cultural leadership effectiveness, within the context of Indian-Indonesian cultural differences. Besides, what kind of leadership style that practiced by an expatriate leader as the result of CQ's role.
This study used a qualitative method and conducted in one of the international schools in Semarang. The participants of this study contain 5 peoples (an Indian Principal, 2 school coordinators, and 2 teachers). Each participant delivered briefly about all the points that used in this study.
The data were gathered by using in-depth interviews to revealed that all aspects in CQ (metacognitive, cognitive, motivational, behavioral) thoroughly have the main role in the Principal’s cross-cultural leadership effectiveness. The result of the data analysis indicate that the Principal has some characteristics of an effective leader, such as communicative, pay attention to the well-being of the staffs, listen carefully to the suggestion from the staffs, and directly see the conditions that faced by the staffs. Besides, the role of CQ also resulted in the Principal's leadership style, which shows bureaucratic but with a touch of nurturant side inside. The Principal is task-oriented, but still, keep a good relation with the staffs through motivation and praise.
Keyword: Cultural Intelligence (CQ), Cross-Cultural, Leadership, Qualitative
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This study used a qualitative method and conducted in one of the international schools in Semarang. The participants of this study contain 5 peoples (an Indian Principal, 2 school coordinators, and 2 teachers). Each participant delivered briefly about all the points that used in this study.
The data were gathered by using in-depth interviews to revealed that all aspects in CQ (metacognitive, cognitive, motivational, behavioral) thoroughly have the main role in the Principal’s cross-cultural leadership effectiveness. The result of the data analysis indicate that the Principal has some characteristics of an effective leader, such as communicative, pay attention to the well-being of the staffs, listen carefully to the suggestion from the staffs, and directly see the conditions that faced by the staffs. Besides, the role of CQ also resulted in the Principal's leadership style, which shows bureaucratic but with a touch of nurturant side inside. The Principal is task-oriented, but still, keep a good relation with the staffs through motivation and praise.
Keyword: Cultural Intelligence (CQ), Cross-Cultural, Leadership, Qualitative
This study used a qualitative method and conducted in one of the international schools in Semarang. The participants of this study contain 5 peoples (an Indian Principal, 2 school coordinators, and 2 teachers). Each participant delivered briefly about all the points that used in this study.
The data were gathered by using in-depth interviews to revealed that all aspects in CQ (metacognitive, cognitive, motivational, behavioral) thoroughly have the main role in the Principal’s cross-cultural leadership effectiveness. The result of the data analysis indicate that the Principal has some characteristics of an effective leader, such as communicative, pay attention to the well-being of the staffs, listen carefully to the suggestion from the staffs, and directly see the conditions that faced by the staffs. Besides, the role of CQ also resulted in the Principal's leadership style, which shows bureaucratic but with a touch of nurturant side inside. The Principal is task-oriented, but still, keep a good relation with the staffs through motivation and praise.
Keyword: Cultural Intelligence (CQ), Cross-Cultural, Leadership, Qualitative