International Journal of Recent Technology and Engineering (IJRTE), 2019
Abstract: Foreign direct investment (FDI) has become an integral part of national development str... more Abstract: Foreign direct investment (FDI) has become an integral part of national development strategies for almost all the nations globally. The study global popularity and positive output in augmenting of domestic capital, productivity and employment; has made it an indispensable tool for initiating economic growth for countries. The FDI in India has contributed effectively to the overall growth of the economy in the recent times. The government adopted a New Economic Policy which promoted the policy of LPG (Liberalization, Privatization and Globalization). This has resulted in promoting more foreign direct investment into the country. The purpose of this study is to investigate the factors determining the foreign direct investment in India. This study also examines foreign direct investment in India. The main objectives of the study factors determining in foreign direct investment in India. The data mainly based on secondary data. The collected data were analysed by using trend analysis and growth rate of top ten sectors in India. This study also found that FDI in India has contributed effectively to the overall growth of the economy in the recent times. Thus, India can grow without FDI and in fact developed without or with very little FDI. Developing countries like India need substantial foreign inflows to achieve the required investment to accelerate economic growth and development.
International Journal of Advanced Research in Management and Social Sciences, 2018
The purpose of the research work is to study the traditional models of consumer behavior. The stu... more The purpose of the research work is to study the traditional models of consumer behavior. The study starts with objectives of traditional models of consumer behavior overview. Consumer behavior in general and also examines the various theories and available to understand consumer behavior. Theories of consumer behavior and models are a natural extension of human behavior theories. The two major consumer categories represent the basis for understanding how they guide the reverse models and theory under each. It was ascertained that in terms of cognitive and humanistic, the varied theories and models under them all have special attribute. These represent the basis for the selection of the theory or model suited to person product or service category. These models also help special marketing strategies like position and market dividing the total numbers of market and sub group of people.
INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH, 2019
The aim of the study home products family decision making has attracted considerable attention fr... more The aim of the study home products family decision making has attracted considerable attention from consumers. The study shows that the role of the structure of the family influencing in purchasing decisions variety of goods and services in purchasing decisions process. The main objective of the study purchasing decision process in FMCGs. The sample respondents of 100 respondents in the home products. The data collected from analyzed by using descriptive statistics analyses and Chi-square test. Most of the consumers acknowledge that their consumers influence their purchasing decision. The findings also consumers determining factors for the influence on the decision to purchase certain products types.
Women entrepreneurship has now evolved as movement. In the recent years, empowerment has been rec... more Women entrepreneurship has now evolved as movement. In the recent years, empowerment has been recognized as the central issue in determining status of women. Since women become more potent source of development empowering women them is prerequisite for over all progress but also bring out their lasting efficiency. Empowerment of women is since to achieve the goals of social development. The purpose of the study women entrepreneurs in India. The main objectives of the study the demographic profile of the women Entrepreneurship in India and to analyze the problem faced by women entrepreneur in India. The research has adopt convenience sampling method in the study. This collected data women entrepreneur. This study carried out by being primary data. It is based on the sample survey the questionnaire method. The sample size 200 respondents. The data collected were analyzed thorugh the percentage analysis and chi-square test and rank. The concluded of the study women entrepreneurship is the practices of extending small, uncollateralized loans and other support to the people of lower income, in particular women, in order to help them start to expand a business. The women entrepreneurs it ensures confidence of members and status in the society. The opportunities of and utilized them effectively.
The aim of the study purchase decision intensions through social media. Social media create new p... more The aim of the study purchase decision intensions through social media. Social media create new platform of the world. The function of the learn post purchase behaviors of purchasing the social media. The major objectives of the study to examine the post purchase behaviors of purchasing intensions through social media. The research study is both descriptive and analytical in nature. The research study is primary data. A preparedsurvey method used as tool for data collection from the sample respondents. The convenient sampling has been used for the data collection. The sample size is 266 respondents. The major finding of the study social media is one of the important lives of human being. Today Indian context social media is useful to all people. Social media create more benefit of the human life. Social media create more opportunity and challenges of the people. Now a days India is developing countries for social media.
INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH, 2019
The aim of the study smart phone usage among student community. Smart phones have now become cros... more The aim of the study smart phone usage among student community. Smart phones have now become cross-generational staples as people of all ages communicate with each other across the world. Smart phones are used to replace digital cameras, watches, video recorders, and many more. Having a smart phone is like having a tiny computer in a pocket. The purpose of the study impact of smart phone usage among student community. The main objectives of the study to analyze the impact of smart phone usage among student community. The methodology based on primary data. The data collected through questionnaire method. The sample size of the respondent 123 student. The data analyzed tools can be used percentage analyze and factor analysis. The findings of the study Smartphone is seen as an icon of young generation. People see mobile phones as an extension of their hand and they depend on social network ties to establish their self. Mobile communication affords greater freedom to its users regarding time and space. We are in a transition age from a broadcast media to a personal communication technology, giving more freedom for personal identity, new utilities of public space and new forms of networking and coordination in the society.
International Journal of Advance and Innovative Research, 2019
In this study, the researcher has attempted to analyse modes of transport of agriculture exports ... more In this study, the researcher has attempted to analyse modes of transport of agriculture exports in India, such as Seaport, ICDs, Airport, Rail/Roadways and Special Economic Zones. The analyses is done for the period of Ten years from 2008-09 to 2017-18.The required secondary data are collected from the reports of Agriculture and Processed Food Products Export Development Authority. As per the Economic Survey 2017-18, the Indian logistics sector provides livelihood to 22 million-plus people and improving the sector would facilitate a 10 per cent decrease in indirect logistics cost, leading to a growth of 5-8 per cent in exports. Further, the Survey estimates that the worth of Indian logistics market would be around US$ 215 billion in next two years compared to about US$ 160 billion currently. The boom in next couple of years is expected largely due to the implementation of Goods and Service Tax (GST). The exporters select mode of transport based on time and cost. It is found that the percentage of export through sea route is getting down during 2008-09 to2017-18, from 73.83 per cent to 55.79 per cent, whereas the share of export through inland container depot is under increasing trend from 20.18 per cent to 36.05 per cent during the study period.
International Journal of Advance and Innovative Research, 2019
This research study aims to analyses the consumer awareness level towards the online shopping in ... more This research study aims to analyses the consumer awareness level towards the online shopping in sivagangai district. A structural questionnaire method has been used as a tool for collecting primary data from 186 sample respondents. 200 questionnaire was distributed and 186 filled the questionnaire was received and the same taken as the sample size for this study structure modeling has been used for analysis the collected data. The findings indicates that the awareness medium (T.V, E-mail, Website and Magazine) is highly significant and highly influence the online shopping awareness among the consumers. INDRODUCTION Internet, started as a tool for sharing key information among a group of elite researchers, has quickly grown into a pervasive and disruptive technology which changes the way things work across all domains. It has made distance shorter and the world smaller. Today, things change faster than ever as to how a business works. There is a plethora of start-up companies that have popped up. All of them enabled by the power of the internet and they try to provide product and services to people in an innovative and convenient way, thereby providing new kind of experiences to the people or customers, The pace and the disruptive momentum of the technology is such that, notwithstanding the information sharing and provision, there are woks on "the Internet of Things" shortly called IOT now, which deals not only with information sharing but also with information processing in real time, When these new products and services are out for usage, customers and technologists alike would obtain a totally new experience. However, technology is only one end of the spectrum. The other end is the consumers. Customers today get to use and experience the technologies which create an impact on them. For example, the use of the internet for social activities via Face book, Twitter and What's App has created a virtual society. The resulting feedback system is complex and needs a multidisciplinary approach like science. Technology, social science, psychology, neural science and so on to study together the relationship between the technology, its usage and the human behavior. Customers have different choices and their consuming pattern has changed. The people who are running the business are also adapting to it by providing new experiences to the customers. It is essential, however, to study the experience of the customers towards the existing technologies like e-commerce, online surfing, education, gaming and social activities so as to better the technologies and experiences of tomorrow. Among the online activities which have started with the history of online information or knowledge sharing, the recent activity of e-commerce is vibrant and dynamic. E-commerce has demonstrated tremendous growth in the recent times. Online shopping is one aspect of this growth that has gone through an interesting transitional phase in recent times in India. Online shopping or e-shopping or m-shopping is a form of electronic commerce which allows customers t directly by goods or services form of electronic commerce which allows customers to directly buy goods or services from a seller over the internet using a web browser or mobile application. Alternative names for online shopping are e-web-store, e-shop, e-store, internet shop, web-shop, web-store, online store, online store front, virtual store and mobile store, Online shopping provides all kinds of products and services like groceries, electronic goods, lifestyle goods, fashion, kitchen items, tickets, plumbing, electrical, books and so on. There has been a dramatic change in the way customers have altered their way of shopping. Although they continue to purchase from a physical store, customers feel very convenient to shop online since it frees them from personally visiting the physical store. Buying decisions can be made at ease from home looking at various choices and prices that can be easily compared with the competitors' products. This has created an interesting and dynamic platform for buyers and sellers alike. REVIEWOFLITERATURE Paweł (2018) in his study entitled "Organic food online shopping in Poland" has addressed the relationship between fear of identity theft/fraud and online shopping, while identifying the most important factors affecting online shopping. This study uses a mixed method approach in which the quantitative analysis identifies patterns in the data, whereas the qualitative analysis offers in-depth interpretation. More fear actually predicts more online shopping but shoppers' trust in the website's willingness to
Culture is everything that is socially learned and shared by the people from an overall populatio... more Culture is everything that is socially learned and shared by the people from an overall population. Culture contains material and nonmaterial components. Nonmaterial culture joins the words people use; and the inclinations they look for after. Material culture involves all the physical substance that have been changed and used by people, for instance, gadgets, auto mobiles, lanes and farms. In an advancing and client direct setting, doodads of the material culture would fuse each one of the things and organizations which are made and exhausted. Displaying associations, for instance, safe way stores. Nonmaterial culture would consolidate the way by which customers shop in super markets, our need for fresher and better things, and our response to the word bargain. Introduction As the broadest part of the full scale social condition, culture has an unavoidable impacts customer. However in spite of expanding research consideration, culture stays troublesome for advertisers to get it. Many definitions have confounded specialists about what "culture" is or how culture attempts to impact shoppers. Luckily late hypothetical advancement help clear up the idea of culture and how it influences individuals. We regard culture as the implying that are shared by the vast majority in a social gathering. In an expansive sense, social importance incorporate basic emotional responses. run of the mill perception, and trademark examples of conduct. Simple society sets up its own vision of the world and develops that social world by making and utilizing implications to speaks to essential social refinements.
INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH, 2019
This paper is to investigate the consumer's buying decision of Fast Moving Consumer Goods. Biscui... more This paper is to investigate the consumer's buying decision of Fast Moving Consumer Goods. Biscuits as a delicious food during morning and evening for tea break. Hence the biscuits are moving fast in the market as all the people consumes variety of biscuits, bread, rusk, cakes and dairy products. Hence it is inevitable to have a thorough study on consumer buying decision in biscuits. The study also reveals the reason for buying the Biscuits. This study aims to analyze the consumer buyer decision in purchase of Fast Moving Consumer Goods especially on biscuits, and also analyze the satisfaction level of consumer in FMCGs products. The Convenience samplings are used for the study. The structured questionnaire techniques that are used for data collection from 40 respondents of people who are frequently consume FMCGs; collected data are analyzed by the statistical tools like Simple percentage and Chi Square test.
The expansion of Internet get to, web based business frameworks are progressively critical as ano... more The expansion of Internet get to, web based business frameworks are progressively critical as another and compelling strategy to convey, execute, and misuse advanced sight and sound substance. With the development of sight and sound substance, administration and assurance turn into a basic issue, making a requirement for advanced rights administration frameworks. Computerized Rights Management for E-Commerce Systems features creative innovations utilized for the outline and usage of cutting edge web based business frameworks encouraging advanced rights administration and security. Through thorough scope of the full scope of mechanical, lawful, and social issues identified with computerized rights administration, this legitimate academic work gives specialists, experts, and understudies with a total comprehension of the most basic worries of the present advanced substance industry. Rights leeway is seen as another online exchange that presents certain mechanical and authoritative difficulties. An outline of the present licensed innovation rights enactment is utilized to portray the setting in which plans of action and advanced rights administration frameworks are called to perform sheltered and reasonable electronic exchange of merchandise. The section centers around the innovative parts of the emerging issues and researches the possibilities of utilizing propelled data innovation answers for encouraging on the web rights freedom. A contextual investigation that presents working on the web rights leeway and security framework is utilized to approve the appropriateness of the proposed approaches.
A logistics and inventory network administration have risen as key business concerns. Be that as ... more A logistics and inventory network administration have risen as key business concerns. Be that as it may, despite the fact that familiarity with the significance of co ordinations and the inventory network is currently substantially more prominent, there are as yet numerous organizations where these thoughts still can't seem to be completely executed. The uplifting news however is that, by and large, logistics and store network administration have moved significantly higher up the plan in associations in each industry and area. This new release of Logistics and Supply Chain Management expands on the thoughts and ideas of the prior renditions yet as new reasoning develops and best practice shows signs of improvement, the requirement for correction and refreshing winds up unavoidable. For instance, in this third release there is a much more prominent accentuation on responsiveness, mirroring the expanded instability of interest in numerous business sectors. Another expansion is another section on production network chance, perceiving that as systems turn out to be more perplexing so does their weakness to disturbance increment.
Journal of Emerging Technologies and Innovative Research (JETIR), 2018
Cloud computing is a process for deliver information technology (IT) forces in which property are... more Cloud computing is a process for deliver information technology (IT) forces in which property are retrieved from the Internet through web-based tools and application, as disparate to a direct connection to a server. Cloud computing is a type of computing that relies on shared computing funds rather than having local servers or personal devices to handle applications. In its most simple description, cloud computing is taking services ("cloud services") and affecting them outside an organization's firewall. Cloud computing is a computing term or metaphor that evolved in the late 2000s, based on value and spending of computing resources. Cloud computing involves deploy groups of secluded servers and software networks that allow federal data storage and online access to computer services or resources. The research contributes to the application of new technology cloud computing embracing in the high-tech industry through the use of a wide range of variables. The findings also help firms consider their information technologies investments when implement cloud computing.
International Journal of Advance and Innovative Research, 2019
The purpose of this study is to investigate the consumer buying decision process cosmetics. This ... more The purpose of this study is to investigate the consumer buying decision process cosmetics. This study also examines demographic influences on FMCG. The international cosmetics market is segmented based on type of cosmetics, mode of sale, gender and characteristics. The group segment includes skin & sun care products, hair care products, deodorants, makeup & colour cosmetics and fragrances. Among these products, skin & sun care, and hair care products are majorly used by individuals and hold large amount of percentage share in global cosmetic products category market. The main objectives of the study to study the buyer decision process in purchase of FMCGs (with special reference to cosmetics). The sample respondents of 120 FMCG product users have been selected under the non-probability convenience sampling method. The collected data were analysing by using descriptive statistics, regression and Anova. The concluded of the study cosmetic is a preparation exceedingly applied to change or improve the beauty of skin, hair, nails, lips and eyes. Every exposable part of the human formation is subject to cosmetic attraction.
International Journal of Research and Analytical Reviews, 2019
The aim of the study is to investigate the consumer behavior towards Fast Moving Consumer Goods.
... more The aim of the study is to investigate the consumer behavior towards Fast Moving Consumer Goods. Consumer behavior consists of the activities people engage in when selecting purchasing and using products so as to satisfy needs and desires. The sample respondent of 200 FMCG products users has been selected under the non-probability convenience sampling method. This study is start with objective of buying decision process of Fast Moving Consumer Goods. The collected data were analyzed by using descriptive statistics and Chi-Square. The study intends to buy decision process of FMCG products. Consumer motive relates to a wide spectrum of wants and needs. Consumer inspiration is an internal state that drives people to classify and buy products or services that accomplish conscious and unconscious needs or desires. The implementation of those needs can then stimulate them to make a repeat purchase or to find special goods and services to better fulfill those needs.
Brand loyalty is one of the essential to the human life in day to day purchasing the products. Th... more Brand loyalty is one of the essential to the human life in day to day purchasing the products. The brand loyalty is having become dynamic to the marketing. The purpose of the study to identify brand loyalty in nestle brand in Fast Moving Consumer Goods. The study adopted a cross-sectional research design to accomplish the set objectives. A sample of total 200 respondents was selected from sivaganga district using stratified random sampling method. Data were collected using a structured questionnaire which was prepared through extensive review of literature. Data were analyzed using statistical technique such as exploratory factor analysis on SPSS. The results indicated that exploratory factor analysis produced a total ten factors. Moreover demographical variable also found brand loyalty of nestle brand in FMCGs. The study present the purchasing the brand is loyalty is very important. The findings of the study marketer produce the brand loyalty is one main attributes.
International Journal of Recent Technology and Engineering (IJRTE), 2019
Abstract: Foreign direct investment (FDI) has become an integral part of national development str... more Abstract: Foreign direct investment (FDI) has become an integral part of national development strategies for almost all the nations globally. The study global popularity and positive output in augmenting of domestic capital, productivity and employment; has made it an indispensable tool for initiating economic growth for countries. The FDI in India has contributed effectively to the overall growth of the economy in the recent times. The government adopted a New Economic Policy which promoted the policy of LPG (Liberalization, Privatization and Globalization). This has resulted in promoting more foreign direct investment into the country. The purpose of this study is to investigate the factors determining the foreign direct investment in India. This study also examines foreign direct investment in India. The main objectives of the study factors determining in foreign direct investment in India. The data mainly based on secondary data. The collected data were analysed by using trend analysis and growth rate of top ten sectors in India. This study also found that FDI in India has contributed effectively to the overall growth of the economy in the recent times. Thus, India can grow without FDI and in fact developed without or with very little FDI. Developing countries like India need substantial foreign inflows to achieve the required investment to accelerate economic growth and development.
International Journal of Advanced Research in Management and Social Sciences, 2018
The purpose of the research work is to study the traditional models of consumer behavior. The stu... more The purpose of the research work is to study the traditional models of consumer behavior. The study starts with objectives of traditional models of consumer behavior overview. Consumer behavior in general and also examines the various theories and available to understand consumer behavior. Theories of consumer behavior and models are a natural extension of human behavior theories. The two major consumer categories represent the basis for understanding how they guide the reverse models and theory under each. It was ascertained that in terms of cognitive and humanistic, the varied theories and models under them all have special attribute. These represent the basis for the selection of the theory or model suited to person product or service category. These models also help special marketing strategies like position and market dividing the total numbers of market and sub group of people.
INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH, 2019
The aim of the study home products family decision making has attracted considerable attention fr... more The aim of the study home products family decision making has attracted considerable attention from consumers. The study shows that the role of the structure of the family influencing in purchasing decisions variety of goods and services in purchasing decisions process. The main objective of the study purchasing decision process in FMCGs. The sample respondents of 100 respondents in the home products. The data collected from analyzed by using descriptive statistics analyses and Chi-square test. Most of the consumers acknowledge that their consumers influence their purchasing decision. The findings also consumers determining factors for the influence on the decision to purchase certain products types.
Women entrepreneurship has now evolved as movement. In the recent years, empowerment has been rec... more Women entrepreneurship has now evolved as movement. In the recent years, empowerment has been recognized as the central issue in determining status of women. Since women become more potent source of development empowering women them is prerequisite for over all progress but also bring out their lasting efficiency. Empowerment of women is since to achieve the goals of social development. The purpose of the study women entrepreneurs in India. The main objectives of the study the demographic profile of the women Entrepreneurship in India and to analyze the problem faced by women entrepreneur in India. The research has adopt convenience sampling method in the study. This collected data women entrepreneur. This study carried out by being primary data. It is based on the sample survey the questionnaire method. The sample size 200 respondents. The data collected were analyzed thorugh the percentage analysis and chi-square test and rank. The concluded of the study women entrepreneurship is the practices of extending small, uncollateralized loans and other support to the people of lower income, in particular women, in order to help them start to expand a business. The women entrepreneurs it ensures confidence of members and status in the society. The opportunities of and utilized them effectively.
The aim of the study purchase decision intensions through social media. Social media create new p... more The aim of the study purchase decision intensions through social media. Social media create new platform of the world. The function of the learn post purchase behaviors of purchasing the social media. The major objectives of the study to examine the post purchase behaviors of purchasing intensions through social media. The research study is both descriptive and analytical in nature. The research study is primary data. A preparedsurvey method used as tool for data collection from the sample respondents. The convenient sampling has been used for the data collection. The sample size is 266 respondents. The major finding of the study social media is one of the important lives of human being. Today Indian context social media is useful to all people. Social media create more benefit of the human life. Social media create more opportunity and challenges of the people. Now a days India is developing countries for social media.
INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH, 2019
The aim of the study smart phone usage among student community. Smart phones have now become cros... more The aim of the study smart phone usage among student community. Smart phones have now become cross-generational staples as people of all ages communicate with each other across the world. Smart phones are used to replace digital cameras, watches, video recorders, and many more. Having a smart phone is like having a tiny computer in a pocket. The purpose of the study impact of smart phone usage among student community. The main objectives of the study to analyze the impact of smart phone usage among student community. The methodology based on primary data. The data collected through questionnaire method. The sample size of the respondent 123 student. The data analyzed tools can be used percentage analyze and factor analysis. The findings of the study Smartphone is seen as an icon of young generation. People see mobile phones as an extension of their hand and they depend on social network ties to establish their self. Mobile communication affords greater freedom to its users regarding time and space. We are in a transition age from a broadcast media to a personal communication technology, giving more freedom for personal identity, new utilities of public space and new forms of networking and coordination in the society.
International Journal of Advance and Innovative Research, 2019
In this study, the researcher has attempted to analyse modes of transport of agriculture exports ... more In this study, the researcher has attempted to analyse modes of transport of agriculture exports in India, such as Seaport, ICDs, Airport, Rail/Roadways and Special Economic Zones. The analyses is done for the period of Ten years from 2008-09 to 2017-18.The required secondary data are collected from the reports of Agriculture and Processed Food Products Export Development Authority. As per the Economic Survey 2017-18, the Indian logistics sector provides livelihood to 22 million-plus people and improving the sector would facilitate a 10 per cent decrease in indirect logistics cost, leading to a growth of 5-8 per cent in exports. Further, the Survey estimates that the worth of Indian logistics market would be around US$ 215 billion in next two years compared to about US$ 160 billion currently. The boom in next couple of years is expected largely due to the implementation of Goods and Service Tax (GST). The exporters select mode of transport based on time and cost. It is found that the percentage of export through sea route is getting down during 2008-09 to2017-18, from 73.83 per cent to 55.79 per cent, whereas the share of export through inland container depot is under increasing trend from 20.18 per cent to 36.05 per cent during the study period.
International Journal of Advance and Innovative Research, 2019
This research study aims to analyses the consumer awareness level towards the online shopping in ... more This research study aims to analyses the consumer awareness level towards the online shopping in sivagangai district. A structural questionnaire method has been used as a tool for collecting primary data from 186 sample respondents. 200 questionnaire was distributed and 186 filled the questionnaire was received and the same taken as the sample size for this study structure modeling has been used for analysis the collected data. The findings indicates that the awareness medium (T.V, E-mail, Website and Magazine) is highly significant and highly influence the online shopping awareness among the consumers. INDRODUCTION Internet, started as a tool for sharing key information among a group of elite researchers, has quickly grown into a pervasive and disruptive technology which changes the way things work across all domains. It has made distance shorter and the world smaller. Today, things change faster than ever as to how a business works. There is a plethora of start-up companies that have popped up. All of them enabled by the power of the internet and they try to provide product and services to people in an innovative and convenient way, thereby providing new kind of experiences to the people or customers, The pace and the disruptive momentum of the technology is such that, notwithstanding the information sharing and provision, there are woks on "the Internet of Things" shortly called IOT now, which deals not only with information sharing but also with information processing in real time, When these new products and services are out for usage, customers and technologists alike would obtain a totally new experience. However, technology is only one end of the spectrum. The other end is the consumers. Customers today get to use and experience the technologies which create an impact on them. For example, the use of the internet for social activities via Face book, Twitter and What's App has created a virtual society. The resulting feedback system is complex and needs a multidisciplinary approach like science. Technology, social science, psychology, neural science and so on to study together the relationship between the technology, its usage and the human behavior. Customers have different choices and their consuming pattern has changed. The people who are running the business are also adapting to it by providing new experiences to the customers. It is essential, however, to study the experience of the customers towards the existing technologies like e-commerce, online surfing, education, gaming and social activities so as to better the technologies and experiences of tomorrow. Among the online activities which have started with the history of online information or knowledge sharing, the recent activity of e-commerce is vibrant and dynamic. E-commerce has demonstrated tremendous growth in the recent times. Online shopping is one aspect of this growth that has gone through an interesting transitional phase in recent times in India. Online shopping or e-shopping or m-shopping is a form of electronic commerce which allows customers t directly by goods or services form of electronic commerce which allows customers to directly buy goods or services from a seller over the internet using a web browser or mobile application. Alternative names for online shopping are e-web-store, e-shop, e-store, internet shop, web-shop, web-store, online store, online store front, virtual store and mobile store, Online shopping provides all kinds of products and services like groceries, electronic goods, lifestyle goods, fashion, kitchen items, tickets, plumbing, electrical, books and so on. There has been a dramatic change in the way customers have altered their way of shopping. Although they continue to purchase from a physical store, customers feel very convenient to shop online since it frees them from personally visiting the physical store. Buying decisions can be made at ease from home looking at various choices and prices that can be easily compared with the competitors' products. This has created an interesting and dynamic platform for buyers and sellers alike. REVIEWOFLITERATURE Paweł (2018) in his study entitled "Organic food online shopping in Poland" has addressed the relationship between fear of identity theft/fraud and online shopping, while identifying the most important factors affecting online shopping. This study uses a mixed method approach in which the quantitative analysis identifies patterns in the data, whereas the qualitative analysis offers in-depth interpretation. More fear actually predicts more online shopping but shoppers' trust in the website's willingness to
Culture is everything that is socially learned and shared by the people from an overall populatio... more Culture is everything that is socially learned and shared by the people from an overall population. Culture contains material and nonmaterial components. Nonmaterial culture joins the words people use; and the inclinations they look for after. Material culture involves all the physical substance that have been changed and used by people, for instance, gadgets, auto mobiles, lanes and farms. In an advancing and client direct setting, doodads of the material culture would fuse each one of the things and organizations which are made and exhausted. Displaying associations, for instance, safe way stores. Nonmaterial culture would consolidate the way by which customers shop in super markets, our need for fresher and better things, and our response to the word bargain. Introduction As the broadest part of the full scale social condition, culture has an unavoidable impacts customer. However in spite of expanding research consideration, culture stays troublesome for advertisers to get it. Many definitions have confounded specialists about what "culture" is or how culture attempts to impact shoppers. Luckily late hypothetical advancement help clear up the idea of culture and how it influences individuals. We regard culture as the implying that are shared by the vast majority in a social gathering. In an expansive sense, social importance incorporate basic emotional responses. run of the mill perception, and trademark examples of conduct. Simple society sets up its own vision of the world and develops that social world by making and utilizing implications to speaks to essential social refinements.
INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH, 2019
This paper is to investigate the consumer's buying decision of Fast Moving Consumer Goods. Biscui... more This paper is to investigate the consumer's buying decision of Fast Moving Consumer Goods. Biscuits as a delicious food during morning and evening for tea break. Hence the biscuits are moving fast in the market as all the people consumes variety of biscuits, bread, rusk, cakes and dairy products. Hence it is inevitable to have a thorough study on consumer buying decision in biscuits. The study also reveals the reason for buying the Biscuits. This study aims to analyze the consumer buyer decision in purchase of Fast Moving Consumer Goods especially on biscuits, and also analyze the satisfaction level of consumer in FMCGs products. The Convenience samplings are used for the study. The structured questionnaire techniques that are used for data collection from 40 respondents of people who are frequently consume FMCGs; collected data are analyzed by the statistical tools like Simple percentage and Chi Square test.
The expansion of Internet get to, web based business frameworks are progressively critical as ano... more The expansion of Internet get to, web based business frameworks are progressively critical as another and compelling strategy to convey, execute, and misuse advanced sight and sound substance. With the development of sight and sound substance, administration and assurance turn into a basic issue, making a requirement for advanced rights administration frameworks. Computerized Rights Management for E-Commerce Systems features creative innovations utilized for the outline and usage of cutting edge web based business frameworks encouraging advanced rights administration and security. Through thorough scope of the full scope of mechanical, lawful, and social issues identified with computerized rights administration, this legitimate academic work gives specialists, experts, and understudies with a total comprehension of the most basic worries of the present advanced substance industry. Rights leeway is seen as another online exchange that presents certain mechanical and authoritative difficulties. An outline of the present licensed innovation rights enactment is utilized to portray the setting in which plans of action and advanced rights administration frameworks are called to perform sheltered and reasonable electronic exchange of merchandise. The section centers around the innovative parts of the emerging issues and researches the possibilities of utilizing propelled data innovation answers for encouraging on the web rights freedom. A contextual investigation that presents working on the web rights leeway and security framework is utilized to approve the appropriateness of the proposed approaches.
A logistics and inventory network administration have risen as key business concerns. Be that as ... more A logistics and inventory network administration have risen as key business concerns. Be that as it may, despite the fact that familiarity with the significance of co ordinations and the inventory network is currently substantially more prominent, there are as yet numerous organizations where these thoughts still can't seem to be completely executed. The uplifting news however is that, by and large, logistics and store network administration have moved significantly higher up the plan in associations in each industry and area. This new release of Logistics and Supply Chain Management expands on the thoughts and ideas of the prior renditions yet as new reasoning develops and best practice shows signs of improvement, the requirement for correction and refreshing winds up unavoidable. For instance, in this third release there is a much more prominent accentuation on responsiveness, mirroring the expanded instability of interest in numerous business sectors. Another expansion is another section on production network chance, perceiving that as systems turn out to be more perplexing so does their weakness to disturbance increment.
Journal of Emerging Technologies and Innovative Research (JETIR), 2018
Cloud computing is a process for deliver information technology (IT) forces in which property are... more Cloud computing is a process for deliver information technology (IT) forces in which property are retrieved from the Internet through web-based tools and application, as disparate to a direct connection to a server. Cloud computing is a type of computing that relies on shared computing funds rather than having local servers or personal devices to handle applications. In its most simple description, cloud computing is taking services ("cloud services") and affecting them outside an organization's firewall. Cloud computing is a computing term or metaphor that evolved in the late 2000s, based on value and spending of computing resources. Cloud computing involves deploy groups of secluded servers and software networks that allow federal data storage and online access to computer services or resources. The research contributes to the application of new technology cloud computing embracing in the high-tech industry through the use of a wide range of variables. The findings also help firms consider their information technologies investments when implement cloud computing.
International Journal of Advance and Innovative Research, 2019
The purpose of this study is to investigate the consumer buying decision process cosmetics. This ... more The purpose of this study is to investigate the consumer buying decision process cosmetics. This study also examines demographic influences on FMCG. The international cosmetics market is segmented based on type of cosmetics, mode of sale, gender and characteristics. The group segment includes skin & sun care products, hair care products, deodorants, makeup & colour cosmetics and fragrances. Among these products, skin & sun care, and hair care products are majorly used by individuals and hold large amount of percentage share in global cosmetic products category market. The main objectives of the study to study the buyer decision process in purchase of FMCGs (with special reference to cosmetics). The sample respondents of 120 FMCG product users have been selected under the non-probability convenience sampling method. The collected data were analysing by using descriptive statistics, regression and Anova. The concluded of the study cosmetic is a preparation exceedingly applied to change or improve the beauty of skin, hair, nails, lips and eyes. Every exposable part of the human formation is subject to cosmetic attraction.
International Journal of Research and Analytical Reviews, 2019
The aim of the study is to investigate the consumer behavior towards Fast Moving Consumer Goods.
... more The aim of the study is to investigate the consumer behavior towards Fast Moving Consumer Goods. Consumer behavior consists of the activities people engage in when selecting purchasing and using products so as to satisfy needs and desires. The sample respondent of 200 FMCG products users has been selected under the non-probability convenience sampling method. This study is start with objective of buying decision process of Fast Moving Consumer Goods. The collected data were analyzed by using descriptive statistics and Chi-Square. The study intends to buy decision process of FMCG products. Consumer motive relates to a wide spectrum of wants and needs. Consumer inspiration is an internal state that drives people to classify and buy products or services that accomplish conscious and unconscious needs or desires. The implementation of those needs can then stimulate them to make a repeat purchase or to find special goods and services to better fulfill those needs.
Brand loyalty is one of the essential to the human life in day to day purchasing the products. Th... more Brand loyalty is one of the essential to the human life in day to day purchasing the products. The brand loyalty is having become dynamic to the marketing. The purpose of the study to identify brand loyalty in nestle brand in Fast Moving Consumer Goods. The study adopted a cross-sectional research design to accomplish the set objectives. A sample of total 200 respondents was selected from sivaganga district using stratified random sampling method. Data were collected using a structured questionnaire which was prepared through extensive review of literature. Data were analyzed using statistical technique such as exploratory factor analysis on SPSS. The results indicated that exploratory factor analysis produced a total ten factors. Moreover demographical variable also found brand loyalty of nestle brand in FMCGs. The study present the purchasing the brand is loyalty is very important. The findings of the study marketer produce the brand loyalty is one main attributes.
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Seaport, ICDs, Airport, Rail/Roadways and Special Economic Zones. The analyses is done for the period of Ten
years from 2008-09 to 2017-18.The required secondary data are collected from the reports of Agriculture and
Processed Food Products Export Development Authority. As per the Economic Survey 2017-18, the Indian
logistics sector provides livelihood to 22 million-plus people and improving the sector would facilitate a 10 per
cent decrease in indirect logistics cost, leading to a growth of 5-8 per cent in exports. Further, the Survey
estimates that the worth of Indian logistics market would be around US$ 215 billion in next two years compared
to about US$ 160 billion currently. The boom in next couple of years is expected largely due to the
implementation of Goods and Service Tax (GST). The exporters select mode of transport based on time and
cost. It is found that the percentage of export through sea route is getting down during 2008-09 to2017-18, from
73.83 per cent to 55.79 per cent, whereas the share of export through inland container depot is under
increasing trend from 20.18 per cent to 36.05 per cent during the study period.
Consumer behavior consists of the activities people engage in when selecting purchasing and using products
so as to satisfy needs and desires. The sample respondent of 200 FMCG products users has been selected
under the non-probability convenience sampling method. This study is start with objective of buying
decision process of Fast Moving Consumer Goods. The collected data were analyzed by using descriptive
statistics and Chi-Square. The study intends to buy decision process of FMCG products. Consumer motive
relates to a wide spectrum of wants and needs. Consumer inspiration is an internal state that drives people to
classify and buy products or services that accomplish conscious and unconscious needs or desires. The
implementation of those needs can then stimulate them to make a repeat purchase or to find special goods
and services to better fulfill those needs.
Seaport, ICDs, Airport, Rail/Roadways and Special Economic Zones. The analyses is done for the period of Ten
years from 2008-09 to 2017-18.The required secondary data are collected from the reports of Agriculture and
Processed Food Products Export Development Authority. As per the Economic Survey 2017-18, the Indian
logistics sector provides livelihood to 22 million-plus people and improving the sector would facilitate a 10 per
cent decrease in indirect logistics cost, leading to a growth of 5-8 per cent in exports. Further, the Survey
estimates that the worth of Indian logistics market would be around US$ 215 billion in next two years compared
to about US$ 160 billion currently. The boom in next couple of years is expected largely due to the
implementation of Goods and Service Tax (GST). The exporters select mode of transport based on time and
cost. It is found that the percentage of export through sea route is getting down during 2008-09 to2017-18, from
73.83 per cent to 55.79 per cent, whereas the share of export through inland container depot is under
increasing trend from 20.18 per cent to 36.05 per cent during the study period.
Consumer behavior consists of the activities people engage in when selecting purchasing and using products
so as to satisfy needs and desires. The sample respondent of 200 FMCG products users has been selected
under the non-probability convenience sampling method. This study is start with objective of buying
decision process of Fast Moving Consumer Goods. The collected data were analyzed by using descriptive
statistics and Chi-Square. The study intends to buy decision process of FMCG products. Consumer motive
relates to a wide spectrum of wants and needs. Consumer inspiration is an internal state that drives people to
classify and buy products or services that accomplish conscious and unconscious needs or desires. The
implementation of those needs can then stimulate them to make a repeat purchase or to find special goods
and services to better fulfill those needs.