Researchers in the marketing domain have investigated some key drivers of market development in s... more Researchers in the marketing domain have investigated some key drivers of market development in subsistence marketplaces in emerging economies. This article contributes to the literature by proposing a 7A framework that identifies an enhanced set of drivers of market development in subsistence marketplaces in emerging markets (EMs) (by extending the 4A framework). Using qualitative data collected through in-depth interviews with farmers (i.e., micro-entrepreneurs) in subsistence marketplaces from two EMs (countries: India, Vietnam), the study findings provide evidence of the 7A's as facilitators and/or inhibitors of market development in such markets. This article draws attention to the growing importance of the selling processes and strategies used by farmers in such markets for maintaining relationships with customers and investigates the benefits and challenges of selling at farmers’ markets that contribute to developing the 7A framework. The study uniquely contributes to the...
Purpose: Modern day shopping malls are increasingly becoming an inseparable part of residents of ... more Purpose: Modern day shopping malls are increasingly becoming an inseparable part of residents of urban India. The increase in the number of malls in the recent past reflects the growing demand for malls in the country. However, a large number of shopping malls in India are under-performing. Hence, this paper attempts to study the factors that influence selection of a shopping mall over another by consumers in India. A major component of Huff’s Gravity Model is about identification of the best location. In this paper, the researchers have gone beyond only location and distance as a factor for success of malls. Design/methodology employed: A survey of the residents of Chennai, a major city of India, was conducted to assess the reasons behind their selection of a particular mall over another. A total of 200 usable responses were obtained from five shopping malls in Chennai, with the help of a pre-structured questionnaire. KMO and Bartlett’s Test has been used to check for the applicabi...
Abstract The current research explores the contingencies behind the acceptance or rejection of di... more Abstract The current research explores the contingencies behind the acceptance or rejection of digitized business model innovation at the Bottom of the Pyramid (BoP). Building on the existing literature on business model innovation and using the lens of stakeholder theory, we explore the contingencies that decide the success or failure of digitized business models at the BoP. We conducted an inductive case study of eKutir, an Indian social enterprise that uses a digital platform to deliver value for farmers in Orissa. Our analysis reveals that stakeholder's stability and stakeholder's incentives are the critical contingencies deciding the conditional acceptance of the digitized business model innovation. Our results also confirm that accessibility, availability, affordability, awareness and acceptability are the most important factors contributing to the stakeholder's adoption of digitized business model innovation. Further, we infer that age, respect, power and authority are key differentiating factors contributing to stakeholder's stability which can significantly influence the acceptance of digitized business model innovation. We conclude with a framework that can guide the successful implementation of digitized business model innovation at the BoP.
On October 4th, 2012, Mrs. Sushmita Chakarborti, wife of Mr. Manas Chakraborti, a Store Manager w... more On October 4th, 2012, Mrs. Sushmita Chakarborti, wife of Mr. Manas Chakraborti, a Store Manager with Kingfi sher Airlines, committed suicide at their South-West Delhi residence. She was battling depression and wrote a suicide note stating that her husband works with Kingfi sher Airlines, where they have not paid him salary for the last six months and due to acute fi nancial crisis of the family, she committed suicide11. Kingfi sher Airlines, launched in 2003 by UB Group Chairman Vijay Mallya as a premium full-service carrier is in deep trouble now. Th e Airline is burdened with huge debt, accumulated losses, dues to airport authorities and unpaid employee salaries. Presently, the crises-ridden Kingfi sher Airlines has only 10 operational aircraft s and its license to fl y cancelled by the Directorate General of Civil Aviation on the grounds that the Airline has failed to sketch a “Revival plan” and has caused huge inconvenience to customers owing to frequent fl ight cancellations. C...
Localization of workforce has emerged as one of the key challenges and priorities of internationa... more Localization of workforce has emerged as one of the key challenges and priorities of international HRM. Different studies have been found in favour and against localization of workforce, mainly in the host countries of international organization. The present article attempts to identify major contemporary researches on localization with the purpose of providing valuable insights and useful information on this very difficult, though important issue. It has been found that many organizations that claim to be global, yet resist allowing host country nationals to hold official and important positions. In this context, the present research attempts to discuss the drivers of localization, factors affecting the smooth transfer of jobs to the local staff. The article has also attempted to explore some of the ethical and business reasons for assisting and resisting this process.
One of the enduring commonalities amongest the otherwise diverse and varied social frameworks of ... more One of the enduring commonalities amongest the otherwise diverse and varied social frameworks of civilizations across the world and across timeline is the almost similar social status accorded to women in these societies. The treatment meted out to women in various societies over the years is characterized by the systemic discrimination and the subordinate role they play in the family and society at large. This has been the common feature of the social relationship and status that women hold not only across societies but within the social classes of every society including the Indian society. This is an exploratory study based on narrative research that ventures to examine the changing social and economic status of Indian women belonging to the backward classes within the ingrained caste framework that till today defines to a great extent the social and cultural fabric of the Indian society. This work seeks to understand the specific barriers (organizational and otherwise) that Indi...
Investments in stock markets have always been volatile, uncertain, complex and ambiguous. Can we ... more Investments in stock markets have always been volatile, uncertain, complex and ambiguous. Can we overcome this by adopting a suitable research in a particular industry with the probable risk and uncertainty embedded? This critical thinking has triggered the analysis described in this paper; the fast growing banking sector has been chosen for the study. The financial result published by the various banks up to the year ending December 2014 has been taken for our scrutiny. A sample of forty commercial banks listed in the schedule of Reserve Bank of India and listed with National Stock Exchange (NSE) has been taken for analysis. A non-linear portfolio optimization model has been developed that can be used by investors to park their surplus funds in Indian banking stock. In addition statistical comparisons between public sector banks and private sector banks have been conducted across important financial ratios.
Researchers in the marketing domain have investigated some key drivers of market development in s... more Researchers in the marketing domain have investigated some key drivers of market development in subsistence marketplaces in emerging economies. This article contributes to the literature by proposing a 7A framework that identifies an enhanced set of drivers of market development in subsistence marketplaces in emerging markets (EMs) (by extending the 4A framework). Using qualitative data collected through in-depth interviews with farmers (i.e., micro-entrepreneurs) in subsistence marketplaces from two EMs (countries: India, Vietnam), the study findings provide evidence of the 7A's as facilitators and/or inhibitors of market development in such markets. This article draws attention to the growing importance of the selling processes and strategies used by farmers in such markets for maintaining relationships with customers and investigates the benefits and challenges of selling at farmers’ markets that contribute to developing the 7A framework. The study uniquely contributes to the...
Purpose: Modern day shopping malls are increasingly becoming an inseparable part of residents of ... more Purpose: Modern day shopping malls are increasingly becoming an inseparable part of residents of urban India. The increase in the number of malls in the recent past reflects the growing demand for malls in the country. However, a large number of shopping malls in India are under-performing. Hence, this paper attempts to study the factors that influence selection of a shopping mall over another by consumers in India. A major component of Huff’s Gravity Model is about identification of the best location. In this paper, the researchers have gone beyond only location and distance as a factor for success of malls. Design/methodology employed: A survey of the residents of Chennai, a major city of India, was conducted to assess the reasons behind their selection of a particular mall over another. A total of 200 usable responses were obtained from five shopping malls in Chennai, with the help of a pre-structured questionnaire. KMO and Bartlett’s Test has been used to check for the applicabi...
Abstract The current research explores the contingencies behind the acceptance or rejection of di... more Abstract The current research explores the contingencies behind the acceptance or rejection of digitized business model innovation at the Bottom of the Pyramid (BoP). Building on the existing literature on business model innovation and using the lens of stakeholder theory, we explore the contingencies that decide the success or failure of digitized business models at the BoP. We conducted an inductive case study of eKutir, an Indian social enterprise that uses a digital platform to deliver value for farmers in Orissa. Our analysis reveals that stakeholder's stability and stakeholder's incentives are the critical contingencies deciding the conditional acceptance of the digitized business model innovation. Our results also confirm that accessibility, availability, affordability, awareness and acceptability are the most important factors contributing to the stakeholder's adoption of digitized business model innovation. Further, we infer that age, respect, power and authority are key differentiating factors contributing to stakeholder's stability which can significantly influence the acceptance of digitized business model innovation. We conclude with a framework that can guide the successful implementation of digitized business model innovation at the BoP.
On October 4th, 2012, Mrs. Sushmita Chakarborti, wife of Mr. Manas Chakraborti, a Store Manager w... more On October 4th, 2012, Mrs. Sushmita Chakarborti, wife of Mr. Manas Chakraborti, a Store Manager with Kingfi sher Airlines, committed suicide at their South-West Delhi residence. She was battling depression and wrote a suicide note stating that her husband works with Kingfi sher Airlines, where they have not paid him salary for the last six months and due to acute fi nancial crisis of the family, she committed suicide11. Kingfi sher Airlines, launched in 2003 by UB Group Chairman Vijay Mallya as a premium full-service carrier is in deep trouble now. Th e Airline is burdened with huge debt, accumulated losses, dues to airport authorities and unpaid employee salaries. Presently, the crises-ridden Kingfi sher Airlines has only 10 operational aircraft s and its license to fl y cancelled by the Directorate General of Civil Aviation on the grounds that the Airline has failed to sketch a “Revival plan” and has caused huge inconvenience to customers owing to frequent fl ight cancellations. C...
Localization of workforce has emerged as one of the key challenges and priorities of internationa... more Localization of workforce has emerged as one of the key challenges and priorities of international HRM. Different studies have been found in favour and against localization of workforce, mainly in the host countries of international organization. The present article attempts to identify major contemporary researches on localization with the purpose of providing valuable insights and useful information on this very difficult, though important issue. It has been found that many organizations that claim to be global, yet resist allowing host country nationals to hold official and important positions. In this context, the present research attempts to discuss the drivers of localization, factors affecting the smooth transfer of jobs to the local staff. The article has also attempted to explore some of the ethical and business reasons for assisting and resisting this process.
One of the enduring commonalities amongest the otherwise diverse and varied social frameworks of ... more One of the enduring commonalities amongest the otherwise diverse and varied social frameworks of civilizations across the world and across timeline is the almost similar social status accorded to women in these societies. The treatment meted out to women in various societies over the years is characterized by the systemic discrimination and the subordinate role they play in the family and society at large. This has been the common feature of the social relationship and status that women hold not only across societies but within the social classes of every society including the Indian society. This is an exploratory study based on narrative research that ventures to examine the changing social and economic status of Indian women belonging to the backward classes within the ingrained caste framework that till today defines to a great extent the social and cultural fabric of the Indian society. This work seeks to understand the specific barriers (organizational and otherwise) that Indi...
Investments in stock markets have always been volatile, uncertain, complex and ambiguous. Can we ... more Investments in stock markets have always been volatile, uncertain, complex and ambiguous. Can we overcome this by adopting a suitable research in a particular industry with the probable risk and uncertainty embedded? This critical thinking has triggered the analysis described in this paper; the fast growing banking sector has been chosen for the study. The financial result published by the various banks up to the year ending December 2014 has been taken for our scrutiny. A sample of forty commercial banks listed in the schedule of Reserve Bank of India and listed with National Stock Exchange (NSE) has been taken for analysis. A non-linear portfolio optimization model has been developed that can be used by investors to park their surplus funds in Indian banking stock. In addition statistical comparisons between public sector banks and private sector banks have been conducted across important financial ratios.
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Papers by Subhendu Dey