Define your goals
Whether you’re driving online sales, leads or shop visits, share what types of conversions Performance Max campaigns should optimise for and set values to indicate which conversions are worth the most to your business.
Use these tips to learn how to create a successful Performance Max campaign
Whether you’re driving online sales, leads or shop visits, share what types of conversions Performance Max campaigns should optimise for and set values to indicate which conversions are worth the most to your business.
This helps you to create more relevant ads for customers and to show up on more types of inventory and formats.
If you know which types of audiences and customer segments are more likely to convert, share this knowledge using audience signals. This helps your campaign ramp up and drive results faster.
Have a look at this collection of resources to find thought leadership, tips and best practices to help you succeed with Google Ads.