Find and convert consumers with Demand Gen

Connect with potential customers and drive demand with immersive, relevant creatives that grab attention and spur action in the moments that matter.

Start now

Three ways to drive results with Demand Gen

Reach

Inspire

Scale

Reach

Photo of a young woman outdoors applying sunscreen to her nose while making a silly face.

0:30

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Reach billions of users

Show up as people stream, scroll, and connect on Google’s most popular, entertainment-focused touchpoints. Reach and engage new users on YouTube — including Shorts — Discover, and Gmail.

0:30

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Inspire

A variety of different Demand Gen advertisements, featuring women’s fashion, sunglasses and sneakers.

Rent the Closet

example-business.com

Trendy Sunglasses

Stylish Sneakers

Inspire action with immersive ads

Connect to audiences with ads that are rich, engaging, and relevant. Drive them to take action with formats that build on your brand or product story and compel your audience to act.

Rent the Closet

example-business.com

Trendy Sunglasses

Stylish Sneakers

Scale

Photo of the building Wat Phra Singh Woramahawihan Temple with a reflection on water in Chiang Mai Thailand.

Chiang Mai Tours

example-business.com

Lookalike Segments

Clicks

Scale with proven strategies

Bring your top-performing social video and image assets and scale their impact with Demand Gen’s unique AI-powered solutions — including Lookalike segments to engage with people who are more likely to convert.

Chiang Mai Tours

example-business.com

Lookalike Segments

Clicks

A Google Ads customer chats with a helpful Google Ads Expert

Partner with a Google Ads expert to set up your first campaign

We’ll get you up to speed on the latest platform updates
We’ll design a media plan that makes the most of your budget
We’ll help you launch your first campaign with hands-on guidance

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Reach new audiences across YouTube and Google

YouTube

Reach audiences across YouTube Shorts, In-Stream, Home and Watch Next feeds as they catch up with their favourite creators and watch product reviews.
Discover

Engage hundreds of millions of users on Discover as they scroll through their feeds and stay connected to their interests — like fitness, fashion, and food.
Gmail

Connect with over a billion active users who come to Gmail every month for the latest updates. Show your products to potential customers as they scroll through their inbox on the Social and Promotions tabs.

Watch now

An example of a mobile Demand Gen ad featuring a sneaker overlaid on a YouTube Shorts video.

Fitness Shoes

In-Stream, Home and Watch Next feeds as they catch up with their favourite creators and watch product reviews.","images":[{"alt":"An example of a mobile Demand Gen ad featuring a sneaker overlaid on a YouTube Shorts video.","breakpoint":"xl","has_transparency":true,"url":"https://lh3.googleusercontent.com/dNo15Ww-E0MTPVuPFAEc54J1bHTYmJA9TBifRve_gJXU_hGb1X3EX6RSkObi--yyDTtghPThyaDilh9wCeP8P5-aikisQZbTk_eSl5L3OWr4v4dnkg","html_image":{"content":[{"global_styling":"top: 366px; left: 263px; color: var(--glue-grey-900); letter-spacing: 0px; font-size: 20px; font-weight: 500;","id":"fitness-shoes","localized_styling":null,"rtl_global_styling":null,"text":"Fitness Shoes"},{"global_styling":"top: 398px; left: 263px; font-size: 19px; color: var(--glue-grey-800); font-weight: 500;","id":"ad","localized_styling":null,"rtl_global_styling":null,"text":"Ad"}],"description":"yt-running-shoes","has_transparency":true,"image":{"file_path":"_d70a76f9c1304a128c9e29649b0ed970_/_eb6c450c33d04451ae81494483e6580b_/c2841dcf1595f0ef6157b15243f51b1e4c008e02dcc41558c8cffb5d4b19b71842561b478045e389126dec3289740cc9540dc9e9016687df83e72978391e1c88","height":1816,"url":"https://lh3.googleusercontent.com/2Dxjn56rbRgqpVf5psL0Cw-Vf5uQm4nsLWM8ZtL5oeFFTQ15iBZpVWisDcSWLXQgWQcGMF1jB77AlskI3IBLPLxsKKEVAYU2UgFpse_V8_nxOQ8R6V3u","width":1816},"image_rtl":null,"_siteId":"google-ads-modular-redesign","_collectionId":"HTMLImages","_documentId":6094109390536704,"_documentLabel":"yt-running-shoes"},"use_html_image":true}],"title":"YouTube"},{"body":"Engage hundreds of millions of users on Discover as they scroll through their feeds and stay connected to their interests — like fitness, fashion, and food.","images":[{"alt":"A diverse group of young friends talking and having fun at urban skate park.","breakpoint":"xl","has_transparency":true,"url":"https://lh3.googleusercontent.com/V7A6SxJMhBVcOYVY72RG3zY-TC8KDjZIImlrowpRm-J4fWj4sCjlNFC2zSpyNkh6hEjVNVGrmNufnEsW_-C0S7GthUtBPo3gARmkL3N2hqYiqR_1vd_r","html_image":{"content":[{"global_styling":"top: 405px; left: 159px; font-size: 17px; color: var(--glue-grey-900); letter-spacing: 0px; font-weight: 500;","id":"modern-outfits","localized_styling":null,"rtl_global_styling":null,"text":"Modern Outfits"},{"global_styling":"top: 380px; left: 132px; font-size: 13px; color: var(--glue-grey-800); font-weight: 500;","id":"ad","localized_styling":null,"rtl_global_styling":null,"text":"Ad"}],"description":"modern-outfits","has_transparency":true,"image":{"file_path":"_d70a76f9c1304a128c9e29649b0ed970_/_eb6c450c33d04451ae81494483e6580b_/38bdeb70cbad9693958b69e7ddc80f3c30c8da42ba1bc543f672b98d105be00baacb3d44c980ceb872b2662252a162b19163ac9a471d72d19904d5402b90ffa9","height":1870,"url":"https://lh3.googleusercontent.com/pGOd8QIZSnBMN0yFdb3tgSEpWbNNVz1oKjJiOjFe5Qhnyap8jI1F62kALkvoqVJ_Nf-tyWvSIoJhP9zwCTqW3F1DpJJr8h54nduXVSOeCeId_jeboaZy","width":1816},"image_rtl":null,"_siteId":"google-ads-modular-redesign","_collectionId":"HTMLImages","_documentId":5284944296411136,"_documentLabel":"modern-outfits"},"use_html_image":true}],"title":"Discover"},{"body":"Connect with over a billion active users who come to Gmail every month for the latest updates. Show your products to potential customers as they scroll through their inbox on the Social and Promotions tabs.","images":[{"alt":"An example of a mobile Demand Gen ad within the Gmail app, featuring several images of organic matcha.","breakpoint":"xl","has_transparency":true,"url":"https://lh3.googleusercontent.com/-Ssbp1iIQE60cxzA-hKckM-QFbUQgMW_DUYCfD8NdzNHjVmZ6BFlcN6vvId0JZLAUozREZIwjHXAXKvfwS07nRlCEFs2BNhkUyMqDmMIke0X1Z9p5OM","html_image":{"content":[{"global_styling":"top: 153px; left: 187px; font-size: 15px; color: var(--glue-grey-900); letter-spacing: 0px; font-weight: 500;","id":"organic-matcha","localized_styling":"top: 152px; left: 186px;","rtl_global_styling":null,"text":"Organic Matcha"},{"global_styling":"color: var(--glue-green-600); top: 173px; left: 187px; font-size: 9px; border: 1px solid var(--glue-green-600); padding: 0px 2px; border-radius: 3px; line-height: 1.45; background-color: white;","id":"ad","localized_styling":"top: 176px;","rtl_global_styling":null,"text":"Ad"}],"description":"organic-matcha","has_transparency":true,"image":{"file_path":"_d70a76f9c1304a128c9e29649b0ed970_/_eb6c450c33d04451ae81494483e6580b_/302b84adcbd48a4380b27d15ff997191a3616b6aaf3c1d1c91b682e99148806ee9ab6dbe509644167b5a61b88593a3888dbf316153becfc2f3ddb6612d080b0b","height":1870,"url":"https://lh3.googleusercontent.com/3vgIObDeiSyqzEVPICLIOH1g9eYhbJlXwkI_rFMrRJ0gwoHPvHYEhSd0dzLkE-7mGBtpJ1EEqxLP7-zoTyuzTPSBZx8WdPZ0FzFEQdF91PLSjk9gZCQ","width":1816},"image_rtl":null,"_siteId":"google-ads-modular-redesign","_collectionId":"HTMLImages","_documentId":5817580672647168,"_documentLabel":"organic-matcha"},"use_html_image":true}],"title":"Gmail"}]" cards-per-page="1" carousel-aria-labels="{"aria_choose_page":"Choose a page","aria_go_next_slide":"Go to the next slide","aria_go_previous_slide":"Go to the previous slide","aria_go_slide":"Go to slide","aria_next_slide":"Next slide","aria_previous_slide":"Previous slide","descriptor":"Carousel aria labels","_siteId":"google-ads-modular-redesign","_collectionId":"CarouselAriaLabels","_documentId":6525923570614272,"_documentLabel":"Carousel aria labels"}" mobile-only="">

Fitness Shoes

Ad

YouTube

Reach audiences across YouTube Shorts, In-Stream, Home and Watch Next feeds as they catch up with their favourite creators and watch product reviews.
Modern Outfits

Ad

Discover

Engage hundreds of millions of users on Discover as they scroll through their feeds and stay connected to their interests — like fitness, fashion, and food.
Organic Matcha

Ad

Gmail

Connect with over a billion active users who come to Gmail every month for the latest updates. Show your products to potential customers as they scroll through their inbox on the Social and Promotions tabs.