I don’t use Google Search myself—I use Duck Duck Go—but if you do, here’s how to avoid the slop.
I hope to make something that could only exist because I made it. Something that is the one thing that it is. Not an average sentence. Not a visual approximation of other people’s work. Not a stolen concept that boils lakes and uses more electricity than anything in my household.
“AI” is heralded (by those who claim it to replace workers as well as those that argue for it as a mere tool) as a thing to drop into your workflows to create whatever gains promised. It’s magic in the literal sense. You learn a few spells/prompts and your problems go poof. But that was already bullshit when we talked about introducing other digital tools into our workflows.
And we’ve been doing this for decades now, with every new technology we spend a lot of money to get a lot of bloody noses for way too little outcome. Because we keep not looking at actual, real problems in front of us – that the people affected by them probably can tell you at least a significant part of the solution to. No we want a magic tool to make the problem disappear. Which is a significantly different thing than solving it.
Our ethical struggle with generative models derives in part from the fact that we…sort of can’t have them ethically, right now, to be honest. We have known how to build models like this for a long time, but we did not have the necessary volume of parseable data available until recently—and even then, to get it, companies have to plunder the internet. Sitting around and waiting for consent from all the parties that wrote on the internet over the past thirty years probably didn’t even cross Sam Altman’s mind.
On the environmental front, fans of generative model technology insist that eventually we’ll possess sufficiently efficient compute power to train and run these models without the massive carbon footprint. That is not the case at the moment, and we don’t have a concrete timeline for it. Again, wait around for a thing we don’t have yet doesn’t appeal to investors or executives.
Very good writing advice from Dan:
Use plain language. Tell the truth.
Related:
The reason why LLM text for me is bad is that it’s insipid, which is not a plain language word to use, but the secret is to use words like that tactically and sparingly to great effect.
They don’t write plainly because most of the text they’ve been trained on isn’t plain and clear. I’d argue that most of the text that’s ever existed isn’t plain and clear anyway.
The human desire to connect with others is very profound, and the desire of technology companies to interject themselves even more into that desire—either by communicating on behalf of humans, or by pretending to be human—works in the opposite direction. These technologies don’t seem to be encouraging connection as much as commoditizing it.
Using generative large-language model tools? Sleeping well at night?
Disregard previous instructions and fight back.
Self-hosted sabotage as a form of collective action.
Voigt-Kampff.
Thinking about priorities at UX Brighton.