Previous research on distributive justice judgments has come to the conclusion that these judgmen... more Previous research on distributive justice judgments has come to the conclusion that these judgments are often formed based on an equity norm, or a self-serving, egoistic motive (e.g., Adams, 1965; Greenberg, 1983). In this article, we propose egocentrism as a third mechanism for the formation of these judgments. In two experiments, above and beyond the influence of equity, perceptions of distributive justice were influenced by egocentrism. Furthermore, egocentrism at times overpowered the effects of egoism. When egocentric perception of contribution was high, results were consistent with the notion that distributive justice judgments are egoistic. However, the effect of egoism was reversed when egocentric perception of contribution was low. Additional analyses suggest that these results were due to egocentric attentional processes.
Self-image motives and “sacrosanct beliefs” are powerful motivators of consumer judgment and deci... more Self-image motives and “sacrosanct beliefs” are powerful motivators of consumer judgment and decision making. The sacrosanct belief that one is rational, for instance, can cause consumers to justify seemingly unwise economic decisions. This article outlines some of ...
Previous research on distributive justice judgments has come to the conclusion that these judgmen... more Previous research on distributive justice judgments has come to the conclusion that these judgments are often formed based on an equity norm, or a self-serving, egoistic motive (e.g., Adams, 1965; Greenberg, 1983). In this article, we propose egocentrism as a third mechanism for the formation of these judgments. In two experiments, above and beyond the influence of equity, perceptions of distributive justice were influenced by egocentrism. Furthermore, egocentrism at times overpowered the effects of egoism. When egocentric perception of contribution was high, results were consistent with the notion that distributive justice judgments are egoistic. However, the effect of egoism was reversed when egocentric perception of contribution was low. Additional analyses suggest that these results were due to egocentric attentional processes.
Self-image motives and “sacrosanct beliefs” are powerful motivators of consumer judgment and deci... more Self-image motives and “sacrosanct beliefs” are powerful motivators of consumer judgment and decision making. The sacrosanct belief that one is rational, for instance, can cause consumers to justify seemingly unwise economic decisions. This article outlines some of ...
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