ÌníOlúwa Abíódún
Senior Product Designer, Growth
Intercom
ÌníOlúwa, a lawyer turned designer from Nigeria, is a Senior Product Designer, Growth at Intercom, where she leads web performance efforts. Before that, she led growth design across 58 markets at Gen Digital on the Norton AntiVirus brand.
She has collaborated with startups, scale-ups, and corporations across various sectors, including e-commerce, HR tech, and B2B SaaS. She actively mentors designers and co-hosts the Growth Design podcast, interviewing design leaders from companies like Flodesk, Adobe, Miro, Zoe, and Sweatcoin.
Designers often feel like order takers, struggling to gain buy-in for their ideas, without truly influencing key stakeholders or the product strategy. Together, we will explore the power of ”pre-work” – the strategic groundwork before presenting design solutions.
Learn how to build rapport, understand organizational dynamics, and tailor your communication to influence decision-makers effectively.
Using real-world examples and actionable frameworks, this talk empowers designers to become more effective communicators and drive meaningful change within their organisations.
ÌníOlúwa is speaking on day three, June 12th.
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