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Moz Pro: the all-in-one SEO toolkit
Moz Pro is the do-it-all SEO solution to help you rank higher, drive qualified traffic to your website, and run high-impact SEO campaigns.
Keyword Research
Discover thousands of keywords to target along with Keyword Difficulty scores, accurate search volumes, and SERP analysis.
Competitive Research
Identify competitors, keyword gaps, and link opportunities to improve organic share of voice and surpass your competitors.
Link Research
Get insight into any website’s authority and link profile in seconds, including linking domains, most valuable pages, anchor text, and Domain Authority.
Rank Tracking
Track the performance of hundreds (or thousands) of keywords across 170+ search engines.
Domain Overview
Get a quick SEO snapshot dashboard for any domain. Gain measurable insight with metrics like Brand Authority and Domain Authority, along with ranking keywords and top backlinks.
Site Crawl
Audit your site to find and diagnose technical SEO issues that may hurt your organic search rankings. Make sure your site is optimized with actionable recommendations.
STAT: the ultimate large-scale rank tracking platform
Whether you’re juggling multiple sites, millions of pages, or just a ton of keywords, STAT helps you unlock new opportunities, drive more revenue, and prove the value of your SEO efforts.
Moz Local: the local SEO and reputation management tool
Whether you have one location or 10,000, manage business listings and reviews, report on performance and sentiment, and post to social media all from one easy-to-use platform.
Moz API: powering custom data solutions
Moz’s proprietary metrics have helped shape the SEO industry since 2004. Plug into the Moz API to build or enhance your custom data tools and dashboards.
Propel your business forward with Moz Data
1.25 billion
Keyword suggestions in Keyword Explorer
44.8 trillion
Links indexed by Link Explorer
100,000
Local business listings optimized with Moz Local
Why marketers trust Moz Data & tools
Brian Gorman
VP of SEO at Go Fish Digital“We have to prove the value of our work for enterprise clients. We can’t make decisions arbitrarily. They care about metrics, they care that our actions are backed by data, and they care about proof. STAT is great for that.”
Sean Pomory
Digital Media Specialist at Chesapeake Regional Healthcare"Our Google Business Profile traffic has increased drastically over the past three years. Before we started this partnership with Moz, we were averaging about 30,000 views each month from local search. Now, it’s well over 200,000. Moz Local is the perfect solution for us.”
Alex Bruner
Founder at Intellitonic"Presenting to clients is always challenging. Moz makes our team more effective when sharing data with clients, because everything is encapsulated in one dashboard. Moz has a lot of capacities to help clean up our data and present it in ways that are meaningful for clients, but still have the technical depth."
Laura Simis
Director of Marketing at Hum“We've been using Moz Pro since 2012, and it is the ONLY piece of software that makes the cut time and time again. It brings so much to the table for a smaller team that has to do a little bit of everything.”
Jason Nurmi
Sr. Marketing Manager at Zillow"Moz Pro gives us the data we need to justify our projects and strategies. It helps us track the ROI of our efforts and brings significant transparency to our industry."
Learn SEO from our experts
Attend MozCon
Join us for two action-packed days covering the hottest and latest topics in SEO. Get cutting-edge insights from incredible speakers, and forge meaningful connections with industry peers at MozCon, our annual conference.
Attend MozCon
Join us for two action-packed days covering the hottest and latest topics in SEO. Get cutting-edge insights from incredible speakers, and forge meaningful connections with industry peers at MozCon, our annual conference.
Get Certified with Moz Academy
Learn SEO and upskill with self-paced, on-demand courses by the experts at Moz. From SEO essentials and local SEO to more advanced topics like technical SEO, get certified in a variety of focus areas.
Get Certified with Moz Academy
Learn SEO and upskill with self-paced, on-demand courses by the experts at Moz. From SEO essentials and local SEO to more advanced topics like technical SEO, get certified in a variety of focus areas.
New to SEO?
Read over 10 million times, The Beginners Guide to SEO is the industry’s leading resource for learning SEO.
New to SEO?
Read over 10 million times, The Beginners Guide to SEO is the industry’s leading resource for learning SEO.
Get free SEO education
Start Learning! Whether you’re just getting started, looking for a refresher on building quality traffic, or diving into advanced SEO tactics, we’ve got you covered.
Get free SEO education
Start Learning! Whether you’re just getting started, looking for a refresher on building quality traffic, or diving into advanced SEO tactics, we’ve got you covered.
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The latest from the Moz Blog
We wrote the blog on SEO — literally. Since its humble beginnings in 2004, this is where SEO happens.
Elevating Your SEO Career and Team in the AI Era — Whiteboard Friday
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