Broadcast & Live Production features four demonstrations: Broadcast operations monitoring and control; newsroom in the cloud, focusing on a story-centric approach to cloud-based newsroom operations through a combination of SaaS products and first party AWS solutions; Live Cloud Production (LCP), highlighting the scalability, flexibility, efficiency, and sustainability of AWS for large-scale live events; and content localization, showcasing the powerful integration of AWS Partners for broadcast localization and content creation for global audiences.

Experience a comprehensive set of services tailored for every stage of the content production lifecycle on AWS, from automated ingest and AI-driven logging to cloud-based editing, grading, and orchestration in the “Editing and color-grading suite” on the AWS stand. Attendees can learn how to use secure infrastructure from AWS to streamline workflows, optimize costs, and elevate storytelling possibilities.

Data Science & Analytics demonstrations showcase how AI/ML, including generative AI, can help enhance the video experience with enhancements, such as with slow-motion video or improving the playback quality for ultra-high definition (UHD) screens. Demonstrations also show AI-powered contextual video metadata generation with a focus on recent advances in multi-modal foundation models, applied contextual metadata and how these insights can reduce time-consuming operational activities that rely on accurate "tagging”, and realize employee productivity and efficiency gains using generative AI.

Direct-to-Consumer & Streaming (D2C) demonstrations showcase live streaming at scale as well as multi-sport viewing experiences. D2C demonstrations will focus on end-to-end delivery capabilities, large-scale content delivery (including client and server-side ad insertion), and integrated monitoring and observability with an expanded focus on analytics and service optimization. Demonstrations also highlight the evolution of audience experiences, including Free Ad-supported Streaming Television (FAST) and personalization, as well as merging platforms that deliver more immersive and interactive experiences.

Media Supply Chain demonstrations center on three core themes: media management and supply chain orchestration, media insights and analysis, and content accessibility. Learn about services and solutions that help media and entertainment customers optimize, deliver, and monetize their content across multiple platforms and channels, increasing revenue streams and creating a more efficient media supply chain for their assets. Also featured are analytics and machine learning solutions that help media companies analyze content, generate descriptive metadata, create versions and associated assets, and construct dashboards to visualize workflow costs and performance.

Monetization demonstrations focus on modernizing linear and digital ad sales and delivery systems, data-driven personalization and targeted advertising, and artificial intelligence (AI) and automation in advertising as well as contextual advertising effectiveness. In addition, how customers can increase monetization potential by bringing in new advertising demand with Amazon Publisher Cloud, and enabling new forms of in-content advertising and in-content commerce without disrupting the consumer viewing experience is showcased.